Today we’d like to introduce you to Beatriz Mena.
Beatriz, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Ever since I was little, I always felt a passion for helping others and communicating. I love customer service and dreamed of having my own radio show. Even though my bachelor’s degree had nothing to do with these areas, I was always intrigued by the idea of making it happen. After finishing two master’s degrees in Spain, one of them in Marketing, I decided to create BEAMENA to discuss subjects related to Digital Marketing, but soon after, I joined the corporate world and forgot all about it. Eleven years later, I decided to dust off the dream that I’d kept in a drawer and founded @BEAMENA, my own personal brand, which purpose at the time, was solely to teach what I knew and share what I learned about social media and entrepreneurship using Instagram as the main channel to reach my audience.
I developed a content plan that I followed for six months to analyse the results. In this plan, I provided tips about all social media platforms and guidance on entrepreneurship and customer service. I also taught the virtues of the platforms by 1-minute tutorials about Twitter, Whatsapp, YouTube and Instagram.
I created personalized Hashtags to identify each of the subjects and tips about Instagram, and I came up with #instalízate. After a few months, family and close friends started to write to me: BEA instalízame, how do I do this or that. That name plus the idea became catchy and contagious, but above all, necessary for my audience, and that’s when I decided to specialize only on Instagram as the main platform.
I worked by giving online consultancies to personal brands and small businesses, teaching them how to take advantage of this platform to achieve better results. In December 2019 I launched my own online program ACADEMIA Instalízate, a Spanish speaking online program, which gives you the necessary tools to start earning with Instagram and improve the results of your brand, business or venture and with which I guide my students step-by-step using the same methodology that I used to achieve freelancing and financial freedom.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For an immigrant entering a market as challenging as the United States, it is not easy at all, especially in my area. Digital marketing may have been the perfect excuse to not even try, but instead of regretting something I hadn’t even tried, I said to myself: you’re not going to delay one more day as there are people out there waiting for you.
I think the obstacles are often in our own minds, if you train it, believe in yourself and surround yourself with the right people, you will understand that the obstacles are going to be there and that the only challenge is to get up and continue. Sometimes, we need to step out of our comfort zone and do jobs not necessarily related to our area, but that eventually will allow us to reach our goals (i.e. I did UBER and deliveries to pay my rent while BEAMENA took off); we will feel that no matter how much we do, it seems as if nothing happens. Everything is part of the way, but you must start. I believe that the real challenge is to be very clear about our purpose and where we are going when you identify it, there will be no excuse that prevents you from achieving what you want.
Please tell us about Beamena.
Gladly, I am BEATRIZ MENA. I am an enthusiast of Marketing and exceptional Customer Service. I have over ten years of experience in Digital Marketing. I am also an info-entrepreneur and have an online business model called @BEAMENA, which is my Personal Brand. I use the power of the internet to send my message with absolute freedom from my home, with my computer or with my iPhone, no matter where I physically am.
I educate my “ParyPipol” (which is my Instagram community) daily, sharing tips and recommendations with the intention of teaching them to express the benefits of this platform, to improve the results of their business, increase the visibility of their brand and definitely have the life they dream about. Because there is absolutely nothing that makes us freer than living from what we love to do, I can manage my time at will: which is without a doubt the most precious asset any human being can have.
I am proud of @BEAMENA as an enterprise because it is an example that you can live doing what you love to do. Having chosen the internet has allowed me to provide consultancies to small businesses and startups in countries such as Spain, Chile, Colombia, Mexico, Canada, Aruba, Venezuela and much of the United States. Having the vision of using Instagram as a work tool to boost my business and not as the majority uses it, allows me to inspire and convince many others that they can do it too.
I think in my niche, I am differentiated by my authenticity. I seek to be a joy for them. I am very close to my audience. They are my friends, my ParyPipol. I educate them in an entertaining way, I deliver valuable information for their ventures. I treat them with love and respect. Sometimes I even scold them, always wanting the best for them and seeking to be the guide that I always wanted to have.
Do you look back particularly fondly on any memories from childhood?
I don’t know if it’s a favorite, but whenever I remember it, it makes me laugh. The first time I went to Disney, I was six years old and my mom sent me to get a soda, but I didn’t know any English, when they gave me the size options, I didn’t understand anything, but lastly, I heard the girl say extra large and I said YES. When I realized I had chosen the largest soda in the world. I drank and drank and it didn’t end, Jaja.
Contact Info:
- Website: www.beamena.com
- Email: [email protected]
- Instagram: instagram.com/beamena
- Facebook: facebook.com/yosoybeamena
- Twitter: twitter.com/beamena
- Other: youtube.com/beamena
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