Today we’d like to introduce you to Lindsay Hirsch.
Lindsay, please share your story with us. How did you get to where you are today?
Self-tanner has always been my beauty must-have, giving me what I refer to as proverbial superpowers. One layer of self-tanner makes me feel like I can accomplish anything.
While scrolling through famous self-tanning brands on Instagram, I realized the well-known self-tanning brands at major retailers like Sephora and Ulta primarily and consistently marketed to what is referred to as a “beach body.” On social media, these brands are almost always posting photoshopped photos of thin and fit women standing perfectly posed in a dreamy location. For an industry that is all about self-confidence, the promoted image of beauty is highly selective, edited, and fictitious rather than inclusive, genuine, and real. The industry ignores so many demographics: plus size or those with varying body compositions, members of the LGBTQ+ community, and people with skin conditions. These are only some of the many demographics completely missing from tanning brands on social media and across other marketing channels.
Not only has self-tanner empowered me personally to gain confidence (I’ve previously felt self-conscious about my skin), but it is also important to me to create self-confidence within a large and diverse community. I am the daughter of a parent in an underrepresented group, a group which the tanning industry has the opportunity to support.
Growing up with a father who was gay has made diversity and inclusion a big part of my life. But my world fell apart when my dad took his own life in 2012. After my dad passed away, I was determined to rebuild my world by traveling. For the four years I spent traveling the world out of a backpack, I would carefully ration my self-tanner bottles until the next time I was in the U.S. to order more on Amazon. (Yes, I really do love self-tanner THAT much!)
It was on my trek to Everest Base Camp in 2018, where I originated the idea for Get Into The Limelight and decided that creating the only inclusive self-tanning brand was the next challenge I wanted to conquer.
Get Into The Limelight (GITL) promotes beauty and confidence through the inclusion of underrepresented groups. GITL’s self-tanning mousse provides a perfect tan on all skin tones and body types and generates conversation among plus-size Instagram followers, members of the LGBTQ+ community, and those with skin diseases who are thrilled to find a transformative product that helps reduce uneven skin pigmentation. In changing the messaging of the self-tanning industry to become the only healthy tanning choice for all, my goal is to create a community centered around the love of a beautiful bronze tan into a worldwide movement. Get Into The Limelight delivers confidence and inspires personal growth to all because everyone deserves a spot in the limelight.
Has it been a smooth road?
I’ve been pretty lucky and for the most part, it’s been a pretty smooth road. As GITL is still a small business, all orders are filled out of my childhood home. I’d say the biggest struggle is when my mom goes on vacation and our distribution center has to close down for a few days 😉
So, as you know, we’re impressed with Get Into The Limelight – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Whereas most tanners contain harmful chemicals, GITL self-tanning mousse is a vegan formula that is sulfate and paraben-free, made with natural and organic ingredients, and contains with EcoCert approved DHA. The formula maintains the streak-free, transfer-free, quick dry, and professional strength color features that customers love. In addition, the price point is competitive yet reasonably priced at $39 for an 8-ounce bottle, which is the lowest price per ounce of vegan formula on the market. But our differentiator extends far beyond the product.
GITL removes the stigma that beauty equals society-approved perfection, and the truest, most rewarding impact is the qualitative comments, features, and reviews received from customer experiences with the products. Nothing is more fulfilling than paid influencers sending private messages that they actually love the product and reading public comments on Instagram that our tanner has helped those with skin conditions to feel more confident. GITL has increased Instagram followers by 30% within the last year, regularly reaching close to 40K people with our messaging. Finally, we have about 100 customer reviews on the website, and 100% of reviewers would recommend the product.
Let’s touch on your thoughts about our city – what do you like the most and least?
I love the diversity of the city and how close it is to beaches and theme parks, but South Florida humidity can often be unbearable!
Pricing:
- Bronze Babe Starter Pack: 8 oz. Dark Chocolate Mousse + Applicator Mitts is $44.00 (use coupon code VOYAGE for $5 off + FREE shipping!)
Contact Info:
- Website: www.getintothelimelight.com
- Phone: 847-764-1470
- Email: [email protected]
Image Credit:
@katefert @bellabombshel @alexis.belbel @justinedivanna
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