Today we’d like to introduce you to Valerie Herrero.
Valerie, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born and raised in Miami, Florida with a passion for my career, family and healthy living. I studied Art Communications at Florida Southern College and graduated in 1997. I’m a successful marketing professional with extensive experience leading corporate marketing and communications for multimillion-dollar companies across diverse industries.
I started my business while still working full time almost six years ago and recently back in October 2019 I was laid off for the second time and I decided to go full time with my business. I assist companies in develop and execute marketing campaigns utilizing the full complement of marketing vehicles (ie. Digital, Print, Social) that build memorable brands. It has been a great experience so far and I recently partnered with another company to leverage my services. My goal is on being successful in my business and plan on showing the world that even in the face of adversity, I have succeeded.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting full time of my business takes time to see the income so that has been a struggle when I was used to getting paid every two weeks. Transitioning to change is not easy but it is worth it in the long run. Thank goodness for the support I have at home I’m able to pursue my business.
Please tell us about Valerie’s Marketing & Design. What should we know?
MY SERVICES.
Branding & Corporate Identity
Branding is a powerful tool to communicate where you stand for and what you do.
Email Marketing
This is a solid way to achieve direct contact with customers or business partners.
Website Design
Conceptualize and implement creative ideas for client websites, as well as creating visual elements that are in line with the clients’ branding.
Print & Illustration
While online is booming, people still cherish the print design for real tangible products as newsletters, brochures, ads, and more.
Social Media Strategy
Creating content and promotion for your social media and being able to manage and respond to your customers are key.
As a former college athlete and with my graphic design and marketing experience, I incorporate my own perspective and “spin” on healthy living and positive energy to connect with diverse audiences on multiple levels and drive home bottom-line results for all my clients.
Passion – Loyalty – Results
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My biggest supporter/cheerleaders are my husband and kids. I couldn’t do this without them. I’m very blessed to have a group of colleagues and friends that have supported me with my decision. Recently partnering up with another company has been a huge plus to help me grow my business.
Contact Info:
- Website: www.valeriesmarketing.com
- Phone: 305-733-1553
- Email: valerie@valeriesmarketing.com
- Instagram: valeriesmarketing
Image Credit:
Juan Carlos Diaz
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