Today we’d like to introduce you to Greg Morales.
Survival Clothing & Footwear. Founded In 2016 By Greg Morales & Manny Garcia The Brand “Survival” Was Born. A True Testament That when you stick to your Vision overtime success will follow. In This Competitive Industry there are no Handouts, and With No Traditional degrees in Design or Fashion, the duo came together to elevate the streetwear culture in Miami. There Unique Eye and Ear To The street quickly propelled them to the forefront of street-wears Elite. Capturing a perspective in Retail and Design that was very much lacking in the menswear/ streetwear market in South Florida.
Their Continuous effort to push the culture forward has set them apart from the Pack. Quickly emerging with two retail stores in South Florida, and an e-commerce platform. They now have several in house brands most Notably “Paradise Lost” and “Thrt Denim”. Remarkably they have found a way to not only continue to break trends and awareness to the community but also lead their industry in product development and now offer wholesale to over 500 boutiques worldwide. The Duo Prides themselves on being self-made and creating generational wealth. They look to inspire and educate the youth and be positive examples to pave the way for more successful minorities in the south Florida communities. The Key Is Not Only To Survive But Strive and Prosper.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s been A Daily Grind, constantly researching adjusting and perfecting our craft in a very competitive market.
We’d love to hear more about your business.
I handle the Daily operational Tasks From Creative Direction to Overseeing Wholesale. Any Given Day I could be Developing new products at our warehouse or overseeing sales and interacting with customers at our retail locations. My specialty is the ability to visualize and create trends. I have a very curated technique when it comes to buying and displaying merchandise which allows us to have a unique selection of merchandise which most of the time can only be purchased at our locations.
If you had to go back in time and start over, would you have done anything differently?
If I had to start over I would certainly learn more of the technology aspect when it comes to retail and marketing. It’s something that is a big advantage in today’s market place!
Contact Info:
- Website: www.survivalmiami.com
- Instagram: @survivalmiami
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