Today we’d like to introduce you to Paola Diaz Janna and Giancarlo Arrazola.
Thanks for sharing your story with us Paola and Giancarlo. So, let’s start at the beginning and we can move on from there.
Paola: Both my parents are in the design field; architecture and fashion design, so I grew up around and art design. I studied Design and International Relations at the University of Miami and had the opportunity to study abroad in London, England. Europe brought to light the lack of love for design in Miami. A few years after graduating, I decided that needed to change. Maas Studio was born.
Giancarlo: After graduating from the MBA program at the University of Miami, I set out on a path to share my way of thinking with entrepreneurs and business owners. Eventually, I joined Maas as a partner after seeing the benefits of combining strategic thinking with design.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Paola: No, the hardest paths usually have the most rewards. The struggles made us who we are today. Many people underestimate the work that goes into design and unfortunately are used to cheap design. Persevering through the struggles has gotten us onsite with a client in Bangkok, Thailand.
Giancarlo: Definitely not. Being your own boss has its perks but it comes at a greater cost. Getting a client to trust someone so young with important strategic decisions was one of the most difficult aspects. Eventually, clients realize that strategic wisdom doesn’t necessarily come from extensive corporate careers.
Maas Studio – what should we know? What do you guys do best? What sets you apart from the competition?
Maas is a design and strategy studio that combines brand design with strategic thinking. We believe that aligning a company’s strategy with a strong brand design is crucial to its success. This sets us apart. Not many studios in South Florida combine these two very distinct elements.
Our work spans across brand identity, art direction, web design, strategy, employee engagement.
I’m very proud of the work we’ve done, where our work has taken us, and where our work has been featured (online and in print). I’m also proud of the select clients we’ve worked with.
Our approach sets us apart. A brand should convey the purpose and vision of a company. But not every company has a clear purpose or vision. We work with a company’s leadership to develop a clear vision and ensure everyone is aligned with it – including the branding!
What is “success” or “successful” for you?
I equate success with happiness. If you’re happy doing whatever it is you’re doing then you’ve found success. If Monday morning comes around and you jump out of bed at 5 am excited (and happy) to get going then you’ve found success.
Contact Info:
- Address: 1450 Madruga Avenue Suite 311
- Website: maas.studio
- Phone: 3059288046
- Email: [email protected]
- Instagram: @maas.studio
- Facebook: http://facebook.com/maas4studio/
- Twitter: https://twitter.com/maas4studio/
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