Meet Elizaveta Mazhukina of Shakti Swim in Miami Beach

Today we’d like to introduce you to Elizaveta Mazhukina.

Elizaveta, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Shakti Swim journey has started in 2017 with just one store at one of the hotels in Miami Beach. The brand has become a top-selling line and rapidly gained a higher demand among fashionistas. It didn’t take long for the line to get to more stores, and today it is sold not only in South Florida but also California, New York, Caribbean, etc. Originally, the production was taking place in Miami and over the time with increased demand manufacturing moved to Colombia – a country which is famous for its high-quality standards and fair trade. Today Shakti Swim is #1 seller in most of the boutiques which carry the line, such as luxurious boutique Blanche at Setai Hotel, trendy Violet and Grace at 1Hotel and iconic Shop at the Delano.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As glamorous as it sounds, managing a fashion brand is not always pretty and fun. Many designers are giving up too early because finding clients and distributing the products is one of the hardest challenges. Especially with the new trend, when celebrities and influencers are coming up with their fashion lines daily. Not having a fan base or existing distribution channels make the journey harder. Another struggle that I am facing regularly is being able to create a unique and quality design that will be reasonable for a large production. As cool as the original idea can be, sometimes it must be corrected before the style is sent for manufacturing in order to keep expected turnaround and costs.

And of course, it is very challenging not to react to occasional comments about what a cute little hobby it is:)

Please tell us about Shakti Swim.
Shakti Swim is a swimwear brand for women, and there is also a “mini me” line for girls. The brand delivers solid colors in various designs for many age groups. It has everything from trendy and playful styles for younger women and elegant timeless pieces that suit a more mature customer. One thing that doesn’t change is quality and a goal to provide the perfect fit. Most of the styles are complimented by bust/waist darts that repeat body curves. It makes me proud knowing that my clients, who can afford any brand out there continue shopping for Shakti Swim, as they find all they are looking for in swimwear within my brand. One of those clients is Britney Spears herself, she recently purchased four swimsuits and seems to love them all 🙂

Do you look back particularly fondly on any memories from childhood?
I was born and raised in a small Siberian town in Russia, and in my family we used to take short trips to the wild forests, where we would spend a day away from the civilization. For many people, Siberia itself is away enough from the big world, but those memories melt my heart and the older I get, the more I miss that wild dark Siberian nature with most beautiful smells, colors and sounds.

Pricing:

• One piece swimsuits $160.00 – $200.00
• Tops $70.00 – $90.00
• Bottoms $68.00 – $90.00

Contact Info:

• Website: www.shaktiswim.com
• Phone: 786-459-4024
• Email: [email protected]
• Instagram: https://www.instagram.com/shaktiswim

Image Credit:
Ricardo Reyes NADAPERSONALE ig: @britneyspears

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