Today we’d like to introduce you to Farrah Santana.
Farrah, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Nez. Events is my creative child. I’ve always had a passion for design and creating beautiful moments, and I always knew I wanted to have my own events and design business. I have over 10 years’ experience in the creative field doing events, marketing, design, production, content writing and photography. Because of the relationships I’ve built throughout my career, I’ve been able to do strategic partnerships with Forbes, Robb Report and Instyle; and I’ve had the honor to work with luxury brands like Bulgari, Chopard, Breitling and Hublot to name a few.
After years of working in big corporations like Time Inc. and Procter & Gamble, and bringing my marketing and public relation expertise to these companies and helping them reach their marketing and creative goals, I still didn’t feel accomplished. I was content because I was making a good salary and building long-lasting relationships, but I wasn’t happy. When I found out I was pregnant four years ago, something clicked in me, and I said to myself, “I have to do something that makes me happy and gives me the flexibility to spend time with my daughter once she’s born.” And that was the moment when it all started. I decided to quit my then job at Time Inc., and focus my free time when I was feeling sick and nauseous, to writing a business plan and getting everything organized, so once I gave birth to put my plan in motion.
Fast forward to today, I’m happy. I have a beautiful, intelligent 3-year-old daughter, and I have a profitable business that allows me to do what I love and follow my dreams.
Has it been a smooth road?
It has by no means been a smooth road. Literally, everything you can think of has happened, but I try to find the positive in every situation and turn it into a learning experience. I’ve put my blood, sweat, and tears into making my business a success, and looking back now, I wouldn’t change a single thing.
Please tell us more about your work. What do you do? What do you specialize in? What sets you apart from the competition?
Nez. Events is a full-service event planning and design studio based in Miami, Florida. We curate, bespoke luxury events by integrating strategic branding, production, and design.
We’ll plan, design and produce your special event, not only for South Florida clients but for clients around the world. At Nez, we aim to make each function a unique and memorable experience. Producing quality and creative events is our goal all while focusing on the branding of your company. We want to take the stress off of you and make your event a success. We specialize in Corporate Events, Social Celebrations, Gala Dinners, Award Shows and Product Launches.
We bring professionalism, creativity, background, expertise, strategic thinking, real-time problem solving, resources and connections needed to deliver exceptional results, all while staying within the designated budget.
Is our city a good place to do what you do?
I do feel like Miami is a Mecca for creative people, and people that like to create beautiful things, but it’s also very competitive. What I’ve learned along the way is that it’s all about relationships and who you know that will get your foot in the door, but your passion and dedication is what will get you ahead.
Contact Info:
- Website: https://www.nezevents.com/
- Phone: 786.282.3272
- Email: hello@nezevents.com
- Instagram: @nez.events
Image Credit:
Farrah Santana and Nez. Events
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