We’re looking forward to introducing you to Uri Redler. Check out our conversation below.
Hi Uri, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is something outside of work that is bringing you joy lately?
Reading. My father recently translated his fourth novel, The Foreign Wife, into English, and since then, I’ve found myself reconnecting with the written word in a much deeper way. It’s been genuinely enjoyable. As well as any chance I get to kitesurf. Pure bliss. Nothing beats that feeling.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Uri Redler. I’ve been living in Miami for over 12 years, originally from Tel Aviv, Israel, and have been deeply involved in real estate and new development projects across South Florida. I’ve worn a few hats over the years—from launching my own brokerage and leading a team of agents, to helping shape early business development at The Agency, and working with Moderno Development before that.
Right now, I’m focused on The Rider Residences in Midtown. It’s a boutique, design-forward project that stands out because it’s not trying to be like everything else. One example: I helped close the first crypto wallet-to-wallet deal the developer accepted. It’s a privilege to work with a veteran team and bring my 12 years of living and building in Midtown, Wynwood, and the Design District to the table.
I’ve lived it, worked it, and know it block by block. I’m a globally minded broker. Putting X and Y together is what I love—connecting people, design, crypto, and culture. Whatever adds depth to the story and brings something fresh to life.
Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
My father. He grew up in a harsh environment—life didn’t deal him an easy hand early on. But through sheer survival instinct, intelligence, hard work, and his commitment to building a better future for himself, my mother, and for us, he gave me the life I have today.He taught me what it means to work honestly, to close with integrity, and to stay dedicated—no shortcuts. That mindset fuels me every day. If I’m ever having a hard one, I think about how he once planted over 100 steel lighting columns in the sand. Alone.
While sick. Got the job done and went home. That’s real work ethic. He once told me, “I always knew I was going to be successful in whatever it is I do.” That kind of manifestation and confidence in execution is exactly what I aspire to carry forward.
What did suffering teach you that success never could?
Suffering taught me patience and perspective. When things are going well, it’s easy to think you’re untouchable. But in the moments where everything feels like it’s falling apart. Those are the ones that strip you down and show you what you’re really made of!
It taught me how to keep moving when there’s no applause. STAY sharp when no one’s watching. And most of all, it reminded me that nothing is owed to you. You show up, put in the work, and keep showing up, even when the reward isn’t instant. Success feels great, but it doesn’t teach you how to survive. Suffering does.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Where are smart people getting it totally wrong today?
Thinking that they’re smarter.
A lot of smart people fall into the trap of believing their intelligence makes them untouchable, or worse, always right. But real intelligence isn’t just about knowing things. It’s about listening, adapting, staying curious, and knowing when to shut up and learn something new.
The moment you think you’ve got it all figured out is usually the moment you start falling behind.
Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
Worrying.
Most of the things we stress about never actually happen. Worry steals time & energy, and. I’d focus more on doing, feeling, building, and being present.
Contact Info:
- Website: https://cerverabrokerportal.com/projects/the-rider-residences/?agent=Uri
- Instagram: https://www.instagram.com/uriredler
- Linkedin: https://www.linkedin.com/in/uri-redler-bb56a61ab
- Facebook: https://www.facebook.com/uri.redler
- Other: Other (WhatsApp):
https://wa.me/13059799963
Image Credits
Nathan Ximenes for The Rider
