We recently had the chance to connect with Odara Hall and have shared our conversation below.
Good morning Odara, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What are you being called to do now, that you may have been afraid of before?
The answer that rises up for me is this: I am being called to heal out loud.
For a long time, I believed healing was something that should happen quietly, behind closed doors. There’s safety in privacy — especially when you’re navigating deeply personal work. But healing out loud requires vulnerability. It means embracing every part of who I am and allowing the world to see me in that truth — not just the polished professional, but the spiritual practitioner, the woman evolving, the human still on her journey.
As an Olorisha rooted in Afro-Caribbean spirituality, stepping fully into the public eye has been both empowering and intimidating. There’s a particular kind of fear that comes with sharing parts of yourself that have often been misunderstood or marginalized. In the real estate industry, where I’ve built my career, spirituality isn’t always a topic that’s welcomed or easily woven into the conversation. And yet, I’ve come to realize that denying those aspects of myself meant silencing the very essence of my purpose.
Healing out loud is about radical authenticity. It’s about merging my roles — as a real estate professional in Miami, as the founder of Ashe Enterprises & Associates Corp, and as a guide committed to helping others align spiritually, heal deeply, and pursue purpose-driven careers. It’s about showing people that they, too, can integrate all parts of who they are and still thrive.
It’s scary, yes. Vulnerability always is. But I’ve learned that the most powerful transformation happens on the other side of fear. And by choosing to walk in my fullness publicly, I hope to give others permission to do the same.
Can you briefly introduce yourself and share what makes you or your brand unique?
Odara’s path to Ashe Enterprises & Associates was never meant to be conventional. A real estate professional by trade, she carried within her a spiritual lineage — an Olorisha’s devotion and the call to heal. That call whispered through years of private practice, ancestral exploration, and personal growth. Eventually, Odara accepted that healing was not a private luxury, but a public necessity; that living in full integrity meant stepping into visibility, embodying all parts of herself — spiritual, professional, ancestral — and offering that wholeness to others.
More Than Goods — A Sacred Space
At Ashe, every item, service, and interaction is held in reverence. Whether it’s through beautifully crafted altar kits, ritual oils, candles, herbs, or ritual tools like palos and incense — each is sourced and prepared with intention, integrity, and respect for the traditions they carry. Ashe is not about metaphors alone; it is about authentic spiritual tools, affirming that ancestors, rituals, and community matter.
The store also extends beyond material offerings: tarot readings, emotional‑freedom‑technique (EFT) services, and spiritual consultations create avenues for personal alignment. Workshops and educational programs root individuals back into connection — to self, to heritage, to purpose.
Confronting Fear, Embodying Truth
Healing out loud is intimidating. It means letting people see the parts of you that are raw, unhealed, still trembling. For Odara, sharing her spiritual identity in a public, professional setting carried risk: misunderstanding, criticism, judgment. But she came to realize that hiding diminishes not only herself but the community that needs this medicine. “If I deny the parts of me that heal,” she says, “I deny the very legacy by which I was born to serve.”
Through Ashe, Odara offers a different model — one where success includes spiritual authenticity, where wellness embraces ancestral wisdom, where visibility is not a performance but a testimony of survival and flourishing.
Roots, Reach, and Vision
From her base in Miami, Ashe already carries a national presence through online offerings — monthly spiritual subscription boxes, carefully curated herbs, candles, and ritual supplies. Operating hours in‑store allow for in‑person experiences: connecting, learning, cleansing, grounding.
But the vision stretches further: to be a premier, trusted destination — both physical and virtual — for those seeking authentic Afro‑Caribbean botanical and spiritual resources. Ashe Enterprises & Associates upholds rigorous standards of cultural accuracy and ethical sourcing, distinguishing itself from metaphysical shops that may omit, distort, or commodify sacred traditions. Ashe seeks not just to sell, but to steward heritage for future generations.
The Heart of the Mission
At the heart of Ashe Enterprises & Associates is a mission deeply felt:
To offer tools and knowledge rooted in Afro‑Caribbean spiritual culture that land with authenticity and integrity.
To educate and empower people toward spiritual alignment, healing, and reclaiming ancestral traditions.
To build community, where seekers, learners, and healers gather not just for commerce, but for connection, growth, and collective uplift.
Ashe Enterprises & Associates is more than a online store. It is a living bridge between past and present, spirit and matter, silence and speech. It embodies a journey — Odara’s and many others’ — toward wholeness and truth. In offering her light so openly, she invites others to do the same, reminding us all that healing isn’t hidden. It is luminous, relational, powerful, and transformative.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who taught you the most about work?
The person who taught me the most about work is my mother. She is, without question, one of the hardest working people I know, and watching her dedication shaped the foundation of who I am today. Her labor wasn’t just about providing for her family—it was about creating possibilities, holding space for dreams, and showing that discipline and determination could transform even the most challenging circumstances into opportunity. From her, I learned that pursuing your dreams relentlessly is not just a choice—it’s a responsibility to yourself, your vision, and those you hope to serve.
Her example has guided me not only in my career as a real estate professional but also in my spiritual and entrepreneurial path with Ashe Enterprises & Associates Corp. She taught me that work is sacred when it is aligned with purpose, and that the energy we pour into our passions ripples outward, touching the lives of others. In building my business, creating spiritual tools, and guiding others on their journeys of healing and alignment, I carry her lessons with me every day: to work with intention, to persevere with courage, and to honor the legacy of those who came before me. Her influence reminds me that success is not just measured in results, but in the impact we leave and the authenticity with which we show up in the world.
Mom, thank you for showing me what strength, resilience, and love truly look like. Thank you for your sacrifices, your unwavering faith in me, and your example that hard work paired with integrity can move mountains. I love you more than words can capture, and I hope you know that every step I take, every dream I chase, carries a piece of you with me. Thank you for being my guide, my inspiration, and my heart. I love you, Mom
Was there ever a time you almost gave up?
Betrayal from the very people you love most can be heartbreaking in a way that’s hard to put into words. I remember questioning myself — wondering if I somehow deserved the bitterness I was receiving in return for the good I had done. It shakes you to your core, especially when you’ve poured your heart into people and work.
I almost gave up, but I remembered that almost isn’t enough. Thankfully, I turned to my faith. My ancestors, my Orishas — they became my anchor, my true friends, and my reminder that quitting wasn’t an option. They advised me that my sweetness isn’t a weakness, but my strength. Since then, I’ve learned the importance of boundaries, how to say no, and how to truly do what’s best for myself.
I kept rooting for myself when all the odds were against me. And now, I am grateful for the betrayal, for the hurt it caused, because it forced me to heal in such a profound and beautiful way. Transformation and change came. And like Megan Thee Stallion says in her song Cobra: ‘Why would I be killing myself when these people would die to be me?’ That line resonated deeply with me — reminding me that despite the hurt, there is power in surviving, in thriving, and in refusing to dim your own light for others.
In those dark moments, I learned that my strength doesn’t come from who supports me, but from my connection to spirit, my ancestors, and my own unshakable resilience.
Next, maybe we can discuss some of your foundational philosophies and views? What are the biggest lies your industry tells itself?
One of the biggest lies the mainstream and even metaphysical industries tell themselves about Afro-Caribbean religions is that they are exotic, scary, or somehow ‘dark magic.’ Traditions like Santería, Ifá, Palo Mayombe, Espiritismo, Hoodoo, Vodou, and Obeah are often misrepresented as sinister or dangerous, rather than understood as deeply spiritual, ethical, and community-centered practices.
Another misconception is that these traditions are interchangeable or watered down for convenience. In reality, each has its own lineage, rituals, and sacred knowledge. Oversimplifying or commodifying these practices erases centuries of ancestral wisdom and the lived experiences of the communities that keep them alive.
Finally, the industry sometimes pretends that spirituality can be separated from cultural context. These religions are inseparable from the history, resilience, and identity of the African and Afro-Caribbean peoples who practice them. Ignoring that context reduces them to trends or products instead of living, breathing spiritual systems.
At Ashe Enterprises & Associates Corp, we fight these misconceptions by prioritizing authenticity, cultural accuracy, and ethical guidance. Our goal is to provide resources and education that honor the sacredness of these traditions and empower people to engage with them respectfully and meaningfully
Okay, we’ve made it essentially to the end. One last question before you go. Are you doing what you were born to do—or what you were told to do?
I am absolutely doing what I was born to do. Ever since I was a little girl, I felt the pull toward this path. I could sense things others couldn’t, communicate with spirits, and feel energy in ways that were difficult to explain. At first, I hid this ability because I didn’t want people thinking I was strange or ‘weird.’ I worried about judgment, about not fitting in, about what it meant to embrace something so different from what society often deems normal.
But as I grew, I realized that hiding this part of myself was like hiding my very soul. I could no longer ignore the call. Today, every consultation I give, every cleansing I perform, every handmade product I create is an expression of that calling. There is a deep sense of wholeness and alignment in this work — a feeling that I am exactly where I am meant to be.
I allow my ancestors to guide me, to move me, and to shape the work I do. Their wisdom, protection, and presence are woven into every part of Ashe Enterprises & Associates Corp. Without them, I wouldn’t be the person I am today, and this work wouldn’t carry the power and authenticity that it does.
This path is not just a career; it’s a calling, a responsibility, and a gift. I am here to make an impact and help one family at a time. It is a life devoted to helping others heal, align spiritually, and reconnect with themselves while honoring the traditions and wisdom of our ancestors. Every day I wake up grateful, because this is more than work — it is the expression of my truth, my heritage, and my soul’s purpose.
Contact Info:
- Website: https://www.asheenterprisesnassociates.com
- Instagram: https://www.instagram.com/asheenterprisesnassociates/
- Other: Email- AsheEnterprises9@gmail.com
Phone – 770-866-3727
