Today we’d like to introduce you to Giuliana.
Hi Giuliana, we’d love for you to start by introducing yourself.
I grew up in Lima, Peru, but a huge part of my childhood was also shaped by Miami. My family would spend about a month there every single year, so I’ve always felt connected to that mix of beach culture, fashion, beauty, and lifestyle culture long before social media became my career. I think growing up between different places naturally made me creative and curious. I was always inspired by aesthetics, magazines, travel, and the way people expressed themselves online.
Later, I moved to Italy to study my Master’s at Istituto Marangoni in Milan, where I ended up living for three years. That experience completely changed my perspective creatively. Milan taught me so much about fashion, branding, luxury, and visual storytelling. It was also the first time I really immersed myself in an international creative environment, surrounded by people from all over the world who were passionate about fashion, beauty, and media.
Before eventually moving to London, I also lived in Marbella during Covid, which honestly reinforced how much the beach and coastal lifestyle are part of who I am. I really miss being near the ocean, and I think that sunny, feminine, relaxed energy naturally comes through in my content. Even now, whether I’m in London, Lima, or travelling somewhere else, I’m always trying to recreate that feeling through what I share online.
Professionally, I started on the corporate side of fashion, beauty, PR, and influencer marketing, working with brands and agencies including L’Oréal, while building my own social media platforms alongside it. What started as sharing outfits, beauty routines, travel moments, and snippets of my life slowly grew into a community of people who connected with both the aesthetic side of my content and the honesty behind it.
Over time, I realised I didn’t just love creating content, I loved creating a feeling. I’ve always been drawn to making content that feels aspirational but still relatable, whether that’s fashion, beauty, wellness, travel, or simply romanticising everyday life. My audience has followed me through so many chapters, moving countries, career shifts, personal challenges, rebuilding confidence, and evolving into a more authentic version of myself both online and offline.
Now I’m continuing to grow my career as both a content creator and influencer marketing professional, while preparing for another exciting chapter moving between London, Lima, and California. I feel like my content is evolving with me, becoming even more lifestyle driven, storytelling focused, and inspired by the places that have shaped me the most.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a completely smooth road, and honestly, I think that’s a big part of what shaped both me and my content. From the outside, social media can look very glamorous, but behind it there are so many moments of uncertainty, reinvention, and resilience that people don’t always see.
One of the biggest challenges was constantly starting over in different countries and rebuilding my life each time. Moving from Peru to Italy, then Spain, then London meant adapting to new cultures, industries, and environments over and over again. Even though it was exciting, it could also feel lonely and overwhelming at times. Building a career in creative industries is already competitive, but doing it while navigating immigration, cultural changes, and completely new networks added another layer to it.
There were also moments where I struggled with confidence and identity, especially working in industries like fashion, beauty, and social media where there’s so much pressure to appear perfect all the time. I’ve gone through personal challenges behind the scenes that forced me to become much stronger emotionally and rethink what I wanted my life and career to look like.
Professionally, balancing the corporate side of influencer marketing while growing my own personal brand was another challenge. I was working full time in PR and influencer marketing while simultaneously trying to create content consistently, build a community, and figure out my own voice online. It took time to stop comparing myself to everyone else and realise that authenticity was actually my biggest strength.
I think another struggle was learning that growth is rarely linear. There are periods where everything feels exciting and aligned, and others where you question yourself completely. But every move, every difficult chapter, and every reinvention ended up shaping my perspective and creativity in a way I’m grateful for now.
At this stage of my life, I feel much more aligned with who I am and where I want to go. I’m creating content that feels more genuine, lifestyle focused, and reflective of my real life, not just the polished highlights. And I think people connect with that honesty much more.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Today, I work across both content creation and influencer marketing, which gives me a really unique perspective because I understand the industry from both sides. Creatively, I specialise in fashion, beauty, lifestyle, wellness, and travel content, with a strong focus on storytelling and aesthetics. My content is very inspired by the places I’ve lived and the different cultures that shaped me, from Lima and Miami to Milan, Marbella, London, and now California. I love creating content that feels aspirational but still personal and emotionally relatable.
Alongside being a creator, I’ve also built my career working within influencer marketing and PR for fashion and beauty brands, so I understand not only how to create beautiful content, but also how campaigns work strategically behind the scenes. That combination has really helped me build stronger relationships with brands and create content that performs while still feeling authentic to my audience.
I think I’m most known for my aesthetic storytelling style and for romanticising everyday life in a very genuine way. Whether I’m sharing fashion, beauty, travel, wellness, or just small moments from my daily life, I always want my content to make people feel something. My audience has followed me through so many different phases of life, moving countries, personal growth, rebuilding myself, and evolving creatively, so there’s a level of honesty and connection there that means a lot to me.
What I’m most proud of is honestly the community I’ve built and the fact that I’ve created a career that blends creativity, storytelling, and international experiences in such an organic way. I’m also proud that I’ve continued evolving instead of boxing myself into one identity or niche. Every chapter of my life has influenced my content in a different way, and I think people connect with that evolution.
What sets me apart is probably that mix of creative storytelling and industry experience. I understand branding, campaigns, and audience psychology professionally, but I’m also deeply personal and emotionally connected to the content I create. I never want my platform to feel overly curated or unattainable. I want it to feel cinematic, inspiring, feminine, and real at the same time.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I would definitely say my parents deserve a huge amount of credit for who I’ve become, both personally and creatively. Ever since I was very little, they never discouraged my curiosity. If anything, they encouraged it. I was always asking questions, exploring different interests, observing people, aesthetics, cultures, fashion, media, and I think that curiosity became one of the biggest reasons I am who I am today. It shaped the way I see the world and ultimately the way I create content and tell stories.
I would also say I grew up very privileged, and I’m very aware and grateful for that. My parents worked incredibly hard to create opportunities for my siblings and me, and one of the biggest gifts they gave us was exposure to the world from a very young age. Travelling, experiencing different cultures, and learning beyond a classroom environment were always part of our upbringing, and I think that influenced me deeply both creatively and personally.
I was also very lucky to grow up around a family business linked to fashion, which naturally sparked my passion for creativity, branding, and visual storytelling early on. Being exposed to that environment made me understand fashion not just as clothing, but as identity, communication, and emotion.
My mum in particular has been a huge inspiration to me. She started the business alongside my dad from the ground up, and watching her build something through hard work, resilience, and vision left a massive impression on me growing up. Seeing that entrepreneurial mindset so closely definitely influenced the way I approach both my career and my personal brand today.
I think a lot of my creativity comes from that combination of privilege, curiosity, travel, and cultural exposure. Moving between different countries and environments taught me how differently people express themselves through fashion, beauty, lifestyle, and storytelling. Looking back now, I realise those experiences shaped not only my aesthetic, but also the way I connect with people online and the kind of content I love creating today.
Contact Info:
- Website: https://www.withlovegiuliana.com
- Instagram: https://www.instagram.com/withlovegiuliana
- Facebook: https://www.facebook.com/giulianabernaolaf
- LinkedIn: https://www.linkedin.com/in/giulianafernandini
- Youtube: https://www.youtube.com/@withlovegiuliana
- Other: https://www.tiktok.com/@withlovegiuliana
