Today we’d like to introduce you to Antonio Rojas.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve spent most of my professional life as an accomplished executive in the television industry, successfully leading creative marketing for major networks, from cable brands like Warner Channel and Discovery Latin America / US Hispanic to free-to-air television at TelevisaUnivision. My work has been recognized with multiple industry honors, including GEMA (formerly PromaxBDA), New York Festivals, and Telly Awards, celebrating my dedication to creativity, innovation, and storytelling.
I hold a Bachelor of Fine Arts in Graphic Design and Illustration, which shaped my visual language and lifelong passion for art. My artistic journey, however, was born from a deeply emotional experience. Years ago, my father wrote a book of poems that I had the privilege to illustrate. When I shared the finished book to him, his reaction was something I’ll never forget, his eyes filled with wonder and emotion, as if he couldn’t believe what he was seeing. It was one of those moments that transcend words. A few months later, before he passed away, I made him a promise that one day I would do something meaningful with that work, something that would honor his memory and keep his creative soul alive.
That promise became antoniorojas.art, a space where emotion, color, and storytelling converge. Through my digital POP art, I transform memories, nostalgia, and human connection into vibrant visual artworks. Each piece is a tribute to the love, creativity, and inspiration my father instilled in me. Today, my artwork continues to connect with audiences around the world, having been exhibited in Paris, Dubai, Zug, and Tokyo, with one of my pieces recently selected as a finalist at the Sakura Art Prize in Tokyo, Japan (2025).
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road. Balancing my career as a television executive with building antoniorojas.art has been both rewarding and demanding. Launching a new project from the ground up means wearing many hats: CEO, CMO, social media manager, artist, and storyteller all at once. Each role brings its own challenges, from defining a brand identity to managing strategy, logistics, communications, and creative production.
Another challenge has been creating a key differentiator in today’s crowded art market. I wanted to offer more than just artwork. I wanted to offer a solution for potential buyers. At antoniorojas.art, customers don’t have to worry about sizes, colors, or printing processes. Every piece is customizable and adaptable to any space and can be printed in a range of finishes, including Hahnemühle (premium German paper), acrylic, or aluminum. This flexibility allows each customer or collector to make the artwork uniquely their own. Each piece is 100% original in size, color, and finish.
Finding and connecting with the right audience has also been part of the journey, but every challenge has helped refine the project’s purpose and transform it into a dynamic, evolving creative brand that resonates with specific audiences.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My work explores emotion, limitless color combinations, and storytelling. As a digital POP artist, I transform everyday experiences, memories, and feelings into vibrant visual narratives that resonate on a deeper, more personal level. My background as a television executive influences my approach, as I see each artwork as a frame in motion where composition, rhythm, and emotion come together to tell a story.
My art, digital POP art, is a contemporary reinterpretation of classic pop culture inspired by warmth, nostalgia, and optimism. Each piece is designed to evoke emotion and spark conversation. What sets my work apart is the combination of simple shapes, vibrant color palettes, and customizable design. Every artwork can be adapted to the needs or space of each customer or collector, offering a 100% original piece that fits perfectly into their environment. My art provides the flexibility to be printed in different colors, sizes, and finishes, making it accessible and personal. Seeing one of my pieces selected as a finalist at the Sakura Art Prize in Tokyo, Japan, 2025, is a powerful reminder that authentic stories, when told with grace, color, emotion, and purpose, always find their audience.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
There are many ways to collaborate with me. I’m always open to creative partnerships, whether it’s curatorial projects, gallery exhibitions, brand collaborations, or interior design integrations where art becomes part of a larger visual story. For customers, collectors, architects, and designers, antoniorojas.art offers a highly personalized experience. I also welcome opportunities to feature my work in curated spaces, editorial projects, or cultural events that celebrate contemporary digital art.
The best way to connect is through my website, www.antoniorojas.art, or on Instagram and Threads @antoniorojas.art, where I often share new collections, collaborations, and more of my Digital POP art.
Contact Info:
- Instagram: @antoniorojas.art
- LinkedIn: https://www.linkedin.com/in/01antoniorojas/
- Other: Threads – @antoniorojas.art
