Today we’d like to introduce you to Alex Di Grigoli.
Hi Alex, so excited to have you with us today. What can you tell us about your story?
I started this magical journey with a passion for helping brands grow and look impeccable, driven by the belief that marketing is more than promotion, it’s about building meaningful connections. From the very beginning, I committed myself to treating every client as unique, which is why my agency only works with one business per industry. That exclusivity is at the heart of my role as a strategist: I don’t replicate formulas, I design tailored paths to growth.
My career began at 18 while simultaneously studying Philosophy of the Arts and Business Administration. By 20, I was already in the corporate world, a chapter that led me to specialize in marketing, focusing on business development, product commercialization, and advertising. Over time, I became a consultant guiding companies through the shift from traditional marketing -TV, radio, and billboards- to the digital era of web, SEO, and online advertising. Starting in 1998, just before Google launched, I grew in step with the industry itself, learning its timeless fundamentals while embracing every innovation.
In 2018, I founded Market Ink Strategies, where I now lead a team dedicated to creating authentic, results-driven marketing strategies. Alongside agency work, I serve as a Board Member of the Doral Bar Association, where I’ve deepened my expertise in the legal field, crafting campaigns that not only deliver results but also remain compliant across every channel. At my core, I’m a connector, passionate about aligning business goals with human relationships and transforming marketing into a true engine of growth.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I wouldn’t call it smooth, but I also wouldn’t change a thing. Balancing the responsibilities of being a business owner while raising my kids as a single mom has been one of the biggest challenges, and also one of my greatest motivators. It taught me resilience, adaptability, and the importance of creating systems that truly work, both in life and in business.
From an industry perspective, marketing is one of the fastest-moving fields. What works today may be obsolete tomorrow, so staying ahead of trends, technology, and compliance has been an ongoing challenge. But I see these obstacles as opportunities, they push me to keep learning, innovating, and ensuring that my clients always receive strategies that are not just current but forward-thinking.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
At Market Ink Strategies, we specialize in designing tailored marketing strategies that connect brands with their audiences while aligning directly with business goals. Our work spans branding, SEO, web development, advertising, and content creation, but at its core, what we really do is design the blueprint that makes all those pieces work together seamlessly.
What I’m most proud of is the trust and loyalty we’ve built, 95% of the clients who helped us get started are still with us today. That kind of longevity doesn’t happen by chance; it’s the result of creating strategies that truly work, and of treating every client as a long-term partner.
What sets me -and my team, of course, they deserve as much credit- apart is our philosophy of exclusivity and authenticity. We only work with one client per industry, so we never duplicate strategies or recycle the same formula. Instead, I create specialized approaches that combine data-driven insight with creativity and compliance, ensuring campaigns are not only effective but also ethical and sustainable.
I’m known for being both analytical and creative, someone who can study the numbers, spot patterns, and then translate those insights into bold ideas that make a brand stand out. Ultimately, I see myself as a connector: between businesses and their goals, brands and their audiences, and clients and the results they deserve.
Let’s talk about our city – what do you love? What do you not love?
I grew up between Miami and Caracas, so for me Miami feels like home. It’s where many of my fondest memories are rooted, where countless friends and clients remain, and where I built much of my career. The city has a vibrant energy and a unique flavor that blends cultures, creativity, and ambition. It’s a cosmopolitan hub that never stops moving, and that momentum continues to inspire me.
More recently, I moved to Palm Beach, and while the market here runs at a slower pace, adapting to that rhythm has been a rewarding experience. It’s allowed me to bring the forward-moving strategies I honed in Miami into a new space, creating a balance between fast growth and intentional progress.
As for what I like least, I’d be lying if I tried to name something. Even the chaos, the lights, the traffic, and the noise of Miami evoke the spirit of a city that’s alive and always evolving. Miami is full of opportunities, amazing people, and inspiring stories, and I’m grateful to remain connected to it every day through both my work and my relationships.
Contact Info:
- Website: https://marketinkstrategies.com/
- LinkedIn: https://www.linkedin.com/in/alex-marketink/
- Other: https://www.linkedin.com/company/market-ink-strategies/
