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Meet Whitney Oakes of RESET Cryotherapy in South Beach (Sunset Harbour)

Today we’d like to introduce you to Whitney Oakes.

Whitney, please share your story with us. How did you get to where you are today?
My business partner, Jess, and I met in Minnesota over three years ago. I am from Minnesota and was living there, Jess was there for a few months for work. I taught fitness classes, and Jess would come to my pilates class almost every morning at 5:30 AM. At that time, I also worked part-time at a cryotherapy/muscle recovery business in Minneapolis.

I introduced Jess to cryotherapy, and although she felt good, she didn’t believe in all of the benefits (quicker muscle recovery from workouts, pain reduction, calorie burn, improved sleep, reduction in inflammation, anti-aging, the boost in feel-good hormones like endorphins…). And then, Jess went out one night in high heels and twisted her ankle! I had her come in and try cryotherapy again; this time, she became a HUGE believer, as her pain went away and she was able to work out again and do the things she loves to do without pain.

Jess is the business-minded one of us, I just LOVE all of our services. 🙂 A few months later, she approached me and asked if I’d be interested in writing a business plan to open up a similar cryotherapy business in Miami. I make big decisions quickly (and small decisions, like what to have for dinner, very slowly), and I said, yes! A few short months later, I bought a one-way ticket to Miami and we both worked full time to get RESET open. And here we are almost three years later, although RESET is just over 1.5 years old. It took us over a year of hustling and working to get RESET open.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Opening a business is hard! It was definitely not a smooth road, but we have learned so much along the way and definitely made some mistakes and decisions that we would make difference in the future. It was tough to find a commercial space to lease that fit within our budget in the neighborhood that we wanted to be in, Sunset Harbour! We absolutely love being in Sunset Harbour and we have the view of all views, RESET looks right over the marina.

The biggest struggles that we faced all had to do with actually getting open, and the unexpected expenses that we thought “would never happen to us!” You hear horror stories of people saying to budget x amount over what you think it will actually cost, and that is so true! Everything costs more and takes longer in Miami. 🙂

Please tell us about RESET Cryotherapy.
RESET Cryotherapy has services that make you FEEL and LOOK you’re very best. We have whole body cryotherapy, localized cryotherapy, and CryoFacials for our cryo services. The BOA Compression system is excellent for lymphatic drainage and is known as the “magic pants”; the magic pants that make you nap, make you skinny (thanks lymphatic drainage!), and make you forget about leg day.

Our newest, and most popular service is called the Cryoskin; it is from Paris and uses thermal shock technology to permanently destroy fat and tone the skin on areas of the body. Our clients have seen amazing results and are raving about having smaller waists and less cellulite. Although this service was totally outside of the “muscle recovery” realm, it actually fits in perfectly with our clients.

About six months ago, we also added MELT Sauna, which is a full spectrum infrared sauna with medical grade chromotherapy; our clients have also been loving this for the detox benefits. MELT offers some of the same benefits of cryotherapy, but is not cold, which some of our non-cold loving clients really appreciate!

 

Pricing:

  • New client special! Three whole body cryotherapy sessions for $99
  • Cryoskin sessions range from $300-$450/ session depending on the package
  • A 30 minute MELT Sauna session is $45

Contact Info:

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