Today we’d like to introduce you to Tracey Labossiere.
Tracey, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started out by doing events for family and friends (for free) for years, as this was just a hobby. A few people mentioned that I should start a business and take it more seriously. I debated over it for a while and of course, fear kept me from venturing out of my comfort zone. What if people didn’t like my decorations? What if I wasn’t good enough? Was I smart enough to run my own business? I started getting more frequent questions and people wanting my opinion about events they were having. Then I figured I would start and just see how it goes.
As I did more events, I started building relationships with different people, networked with other business professionals and gained more confidence. I realized I had nothing to be afraid of. I won’t be able to make everyone happy, but at least I would try my best. I figured if my passion for decorating and planning events continued to grow, then why not. Soon events were all I can think of. I wanted to celebrate everyone and everything, so I knew it was the right move.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My company is still fairly new, but starting out, finances were an issue as I wanted to make sure I had a good amount of inventory for clients to rent from me and I would outsource other items as necessary, I also wanted to make sure certain business expenses were going to be paid timely on a recurring basis. Trying to determine what would set me apart from other event planners/decorators, in order to maintain consistent clientele. However, I managed to take my time and work on one task at a time so it wouldn’t get overwhelming. I decided I would let my work speak for itself and I would continue to learn things along the way.
Alright – so let’s talk business. Tell us about A Krafty Dream – what should we know?
A Krafty Dream is an event planning agency servicing South Florida. We specialize in events for all occasions. We help plan weddings from the beginning, in assisting with venue selection to the end, with day-of-coordinating and all things in between. We offer decorating services and have access to a list of other vendors that help make your events memorable such as photographers, bakers, and entertainment.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I am the owner and creative designer of A Krafty Dream, however, I have an amazing support system in my family and friends who have helped physically, emotionally, and virtually. My sisters, cousins, best friend, aunts, and my mother have all helped at different times with events. They are the ones who stayed up folding hundreds of napkins the night before an event. They have helped me put together paper flowers for backdrops, ironed out linens, and showed up at venues to assist with table and chair set-ups, and the list goes on. I have built some great friendships with other vendors that I collaborated with, including bakers, photographers, bartenders, and DJs. I have also met some people at networking events who have provided advice or suggestions along the way. To say I’m blessed is an understatement and I’m so appreciative of each and every one of them.
Contact Info:
- Website: www.akraftydream.com
- Phone: 9548343005
- Email: akraftydream@gmail.com
- Instagram: www.instagram.com/akraftydream
- Facebook: www.facebook.com/akraftydream
- Yelp: A Krafty Dream
Image Credit:
Pictures by RJ Deed Photo and Restored Memories
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