Today we’d like to introduce you to Tiffany Overby.
Wife, mother, corporate trainer, entrepreneur and youth dance instructor, Tiffany Overby is passionate about living her best life and helping others do the same. Born in Brooklyn, New York and raised in Jacksonville, Florida, she embodies the fast-paced lifestyle of a bustling city girl with the charm of an old-fashioned southern girl. Her unique upbringing led her down a path of self-discovery, where mediocracy and settling for the status quo were not tolerated.
Even as a child, Tiffany was a born academic. She always did her homework, read the recommended books over summer vacation, and exceeded the word count requirement on her book reports. In elementary school, she wanted to become a teacher, in middle school she wanted to be a lawyer and by the time she got to high school she wanted to own her own business, a restaurant to be exact. Now she could not cook, she never waited tables and did not like cleaning up after people, but the only business she could comprehend starting was a restaurant/ live entertainment lounge. With this newfound career path, she enrolled in the University of North Florida and completed one year there towards her business degree. Being on her own, at the age of 18, she realized that no one was there to make her or encourage her to go back to school. So, she dropped out of college and sold her soul to corporate America.
After a decade of aimlessly circling around the corporate ladder, she realized she just did not fit into the cookie-cutter culture that refused to adapt to a millennial lifestyle. She went back to school and eventually earned a B.S. in Business Management, an MBA in Organizational Leadership and an MBA in Marketing. She quickly identified the huge gap between educational theory and real-life application of effective leadership. During this time, she met her prince charming. They debunked the myth that office romances end in heartbreak and scandal, they got married at the ages of 21 and 22 and had their only child six years later. Corporate America became an unwanted third wheel in this beautiful life she had been blessed with. It wasn’t until her daughter suffered a febrile seizure while she was stuck on the midnight shift, training a class of new hires way across town, that Tiffany decided that the relationship she had with corporate America was completely one-sided. At this moment, she made up in her mind that she had to make a lifestyle change, and she remembered that long lost dream of becoming a business owner.
With a passion, and now the experience to teach others, and the encouragement from her husband she began TKOverby Business Consulting, LLC to help guide people to reach their career goals. Her mission was to combine her experiences, expertise and education into practical applications that could help people reach their professional potential while purposely introducing her young daughter to the life of entrepreneurship. She took a demotion at work to spend more time with her daughter and to begin building her new business. She set up a strategic exit plan to work part-time for two years, save money and be more available for her daughter. But that didn’t happen. After working a year in her demoted role, she lost her drive, was completely demotivated and felt like the work she was doing in corporate America was worthless and a waste of time. So, she quit! With her husband financially and emotionally being her biggest supporter, she was free to pursue one of her lifelong dreams… being a full-time business owner.
In 2018, Tiffany became a full-time entrepreneur and began building her business. Initially, she started out helping her friends and family with their resumes, business cards and flyers. She then began designing websites, starting with her own, and attending local networking events and business workshops. It was then that she began learning the business lingo and making connections and relationships with other business owners in her community.
As a full-time business owner, she now had the responsibility of running her own business, maintaining a healthy work-life balance, and continuing her education through online college. Now with a little more experience in the entrepreneur realm, more self-confidence and a newfound boldness she started coaching one-on-one, group sessions and hosting community workshops. She forged effective partnerships with the Jacksonville Public Library by hosting and creating the Building your Brand Workshop. During the first year of business TKOverby helped 50 multi-industry small businesses nationwide! Because of this achievement, Tiffany was awarded the 2019 ACHI Woman on the Rise Award and nominated as the 2020 Best Business Coach/Consultant by the BEST Society. Her first online master class and curriculum was also developed in 2019 called the B.Y.O.B Online Master Class. This class helped entrepreneurs create their own brand while on budget.
In 2020, Tiffany launched her speaker tour and began speaking at local and regional community events as a keynote speaker and subject matter expert in branding and marketing. She offered her experience and services to her local church for free to help church members start their own businesses. She often taught classes on social media campaigns and advertisement, which led to her partnership with New York Life Insurance and hosting her very own bi-monthly workshop, Jacksonville Small Biz Open House. Tiffany began forging other partnerships with companies and government agencies, like Jax Bridges, Duval County Public Schools, Jacksonville Port Authority, Jacksonville Aviation Authority, Startup Grind Jacksonville, Business Talking Library and The Center of Confidence. By the start of 2020, TKOverby Business Consulting was an undeniable marketing agency on the cusp of becoming an international powerhouse.
Has it been a smooth road?
I think the road to entrepreneurship is a bumpy, curvy road in general. I have been in business for two years and although I am fulfilling a passion there have been challenges along the way. My business is majority an online business so having to adjust to technology and an online presence was not much of a problem. I actually had my highest profit month during COVID 19 which was very surprising!
As a full-time entrepreneur, this is my main stream of income which at times is not consistent. So my biggest challenge has been and still is gaining enough clients, high paying clients and projects to sustain during the downtimes.
So, as you know, we’re impressed with TKOverby Business Consulting, LLC – tell our readers more, for example what you’re most proud of and what sets you apart from others.
TKOverby Business Consulting, LLC is an award-winning, minority, woman-owned business that provides entrepreneurs, start-up companies, and small businesses branding and marketing services relevant to current market trends. Through the “TKO Experience” our clients receive a step by step plan to help them achieve excellence in business development, marketing, social media management, and virtual personal assistance. We also provide coaching, facilitation and workshops for business owners, organizations and corporations in a one on one, group or conference-style setting.
We specialize in website design, social media management and graphic designs. I am known as the Master Brand Coach and providing my community and clients with the most current market trends and bringing business development workshops to small businesses looking to brand and rebrand their businesses.
I am most proud of serving nearly 100 small businesses and entrepreneurs nationally since the start of the company! We started helping people we knew like friends and family and have grown to helping so many people and their businesses. I am also proud of being awarded the 2019 ACHI Woman on the Rise Award and being nominated as the 2020 Best Coach/Consultant in my area by the BEST Society.
My value proposition is called the “TKO Experience” and is what sets apart from others. We pride ourselves on providing our customers with the highest level of customer service, professionalism, integrity and expert work. We use our experience and expertise to ensure that our clients are staying informed with new market trends and applying them specifically to their businesses.
Let’s touch on your thoughts about our city – what do you like the most and least?
Although I do not live in Miami, my husband and I often vacate in Miami and Fort Lauderdale. We absolutely love your city, the weather, the culture, the memories we’ve made. We visited key west last year for our anniversary and just did not want to leave! We stayed in Fort Lauderdale one weekend through Monday and realized that the city like died on Monday lol. There was nothing to just pop up too and we kind of got bored but hey, it was a Monday, we were on vacation but everyone else had to go back to work.
Pricing:
- October 2020 Fall Sale – 20% off entire site
Contact Info:
- Address: 610 N Julia St
Jacksonville FL 32202 - Website: https://www.tkoverbyconsulting.com
- Phone: 9047129707
- Email: t_overby@tkoverbyconsulting.com
- Instagram: https://www.instagram.com/tkobizco
- Facebook: https://www.facebook.com/tkoverbybusinessconsulting
- Yelp: https://www.yelp.com/biz/tkoverby-business-consulting-jacksonville
Suggest a story: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.
