Today we’d like to introduce you to Sarah Goldberger.
Sarah, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started the brand out of a deep love for my dog Jameson (a certified volunteer therapy dog) and a desire to create the most beautiful dog treats to show him how much I loved him and reward him for all the magic and unconditional love he showed to so many humans. Like so many pet owners, I was frustrated by what I found on shelves treats filled with processed conventional ingredients, preservatives, natural and artificial flavors, vague ingredient sourcing, and very little transparency. I wanted something better for him: clean, organic, thoughtfully made products with a real brand mission that reflected the same standards I hold for my own food.
What began as small-batch testing in my New York City kitchen turned into a deeper obsession with quality, sourcing, and process that grew very quick. I invested in building a dedicated production facility in Boulder, Colorado so we could control every step from ingredient selection, complete oversight on production and quality assurance to final packaging. That decision really defined the brand early on: we weren’t going to cut corners, and we were going to do things the right way, even if it was harder.
As the product evolved, so did the vision. I saw an opportunity to bring a level of storytelling, design, and lifestyle positioning into the pet space that felt more aligned with luxury, fashion, and hospitality industries I’ve always been inspired by and had decades of experience working in. That’s where the brand really began to differentiate: not just in what we make, but in how we present it and how it makes humans and dogs feel joyful and loved.
From there, growth has been very intentional. We’ve focused on building strong retail partnerships, creating collections that feel curated and special, and staying deeply committed to quality and authenticity. Today, we’re in a place where the brand feels both elevated and personal which was always the goal. It’s been a steady evolution, but every step has been rooted in that original idea: dogs deserve better, and so do the people who love them.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It hasn’t always been a smooth road and that’s been an important part of the process. I learned early on that failure is necessary to improve and to be great you have to have set backs and challenges.
One of the biggest challenges has been scaling while preserving the quality and integrity we started with. Building our own production facility was a pivotal step, but it came with a steep learning curve across operations, sourcing, and team building.
Choosing premium, organic ingredients and maintaining domestic production adds cost, and when you layer in the realities of retail long timelines, upfront investments, and delayed payments it is definitely a balancing act.
Positioning the brand has been another hurdle. We’ve taken a more elevated, design-driven approach in a category that hasn’t traditionally operated that way, so there’s been a need to clearly communicate our value and perspective to both buyers and consumers.
And of course, there are the everyday challenges that come with running a business—supply chain issues, production hiccups, and unexpected delays that require quick solutions. Luckily these specific challenges for us are few and far between. Since we are vertically integrated we have enhanced quality control, faster time-to-market, and greater supply chain stability but every now and then something unexpected happens. It’s part of growth.
Every challenge has reinforced our focus, strengthened our adaptability, and deepened our commitment to doing things the right way.
Thanks – so what else should our readers know about Lord Jameson ?
At our core, Lord Jameson is about elevating the bond between dogs and humans. We produce organic, clean, and thoughtfully crafted dog treats, all made in-house at our dedicated facility in Boulder, Colorado. Every ingredient is carefully sourced, and each product is held to the same standards you’d expect from human-grade food.
Our collections are intentionally curated, often inspired by specific seasons, celebrations, moments, creating products that feel personal, refined, and experience-driven.
We’re also deeply committed to transparency and control. By owning our production, we’re able to maintain uncompromising standards while staying agile and consistent. That level of oversight is a key part of our differentiation.
What truly sets us apart is our point of view. While many brands focus purely on function or mass appeal, we approach the category through a holistic lifestyle lens drawing inspiration from fashion, hospitality, and catering to the senses while pairing that with clean, organic, purposeful ingredients with irresistible flavor profiles that dogs genuinely love. We formulate our recipes with the same level of care and scrutiny you’d use when choosing food for a human toddler.
What I’m most proud of is building a brand that resonates on both a quality and emotional level and it shows from all of our loyal customer reviews. We’re incredibly fortunate to receive the most heartfelt messages from dog moms/dads (and their pups) sharing how much they love the brand. Those moments mean everything to us—whether it’s being part of a birthday celebration, helping a dog feel better during a tough time, or simply becoming a daily ritual they look forward to.
What’s especially meaningful is knowing we’re filling a real gap. So many dogs struggle with allergies, and a large portion of treats on the market still contain common triggers. Being able to offer something clean, thoughtful, allergen friendly and safe without sacrificing quality or experience allows us to truly show up for both dogs and their owners.
In many ways, we’ve become more than just a treat. We’re part of important life moments and that’s something we never take for granted.
We want people to see that we’re not just making dog treats we’re creating products that reflect a certain way of living. For those who value health, wellness, quality, design, and thoughtful experiences, we bring that same perspective to how they care for their dogs.
What sort of changes are you expecting over the next 5-10 years?
In the next 5-10 years. the pet industry is going to look a lot more like the human wellness and lifestyle industries than it does today.
The continued “humanization” of pets not just in how people care for them, but in the expectations around quality, transparency, and sourcing. Pet parents are already reading labels the same way they do for themselves, and that trend will only intensify. Ingredients will matter more than branding alone.
Clean-label and limited-ingredient products will continue to grow as awareness increases around common triggers and fillers. At the same time, there will be a higher expectation for transparency in sourcing and manufacturing—people want to understand where products come from and how they’re made.
I also anticipate a meaningful shift away from both artificial and “natural” colors and flavors. This is a non-negotiable in my own home not just for my dog, but for my human children as well. I rely on real fruits and vegetables to create naturally vibrant colors and appealing flavor profiles. It takes a bit more intention, but it results in something far more honest and healthier for dogs, and humans. I hope we see more pet brands move in this direction and make more thoughtful, ingredient-driven choices when it comes to color, design, and formulation overall.
On the brand side, the industry is becoming more design- and experience-driven. Pet products are no longer purely utilitarian; they’re becoming an extension of how people express their lifestyle and values. That opens the door for more fashion-forward, hospitality-inspired, and regionally rooted brands.
We’ll likely continue to see consolidation across the industry, alongside strong opportunities for highly differentiated, founder-led brands with a clear, authentic point of view rather than broad mass-market appeal.
A real shift toward more intentional, transparent, and functional products much more closely aligned with how people already approach their own health, wellness, and lifestyle choices.
Contact Info:
- Website: https://www.lordjameson.com/?srsltid=ARcRdnpYFQ5bpQRVU7AAXLT5794OWgb76-aQI2_aM0mjeKPIHpkF8pIo
- Instagram: https://www.instagram.com/lordjameson/
