Today we’d like to introduce you to Saday Figueroa
Hi Saday, so excited to have you with us today. What can you tell us about your story?
Since the beginning of my career, I’ve always been captivated by photography and all things creative. Even before I took a job in social media, my friends would refer to me as the “Social Media Queen.”
Everything started with my first job when my boss asked me to create a social media post. In the early years of my career, I designed simple graphics and shared “silly little videos” on my page until I realized this could be something more for me.
I’ve always been drawn to creativity from a young age but I didn’t feel good enough to pursue it. Honestly, sometimes I still don’t. But after graduating from college, I decided to shift gears and dive headfirst into social media marketing and graphic design. I always knew I wanted to start my own business and work with different entrepreneurs and owners.
Now, I’m celebrating my first year as a business owner. It’s been a fun yet challenging journey, and I’m incredibly thankful for the opportunities and experiences that have brought me to this point.
We all face challenges, but looking back would you describe it as a relatively smooth road?
One of the biggest challenges has been feeling the fear and doing it anyway. It’s easy to get caught up in all the reasons why something might not work or why you’re not good enough. It’s even easier to stay stuck in that mindset.
Over the years, I’ve had to make several big decisions, like shifting careers, going freelance, and starting my own business. While it does get a bit easier as you learn to trust yourself and your instincts, that small voice of fear and insecurity doesn’t always disappear.
Every time I’ve taken a leap, despite the fear, I’ve found new opportunities, skills, and confidence on the other side. It’s a reminder that even when the road is tough, you’re stronger than you think—and the journey is worth it.
Alright, so let’s switch gears a bit and talk business. What should we know?
One of the things I’m most proud of is the impact I’ve been able to make in just my first year of business. Helping entrepreneurs see their brand’s potential and watching their social media presence transform is incredibly rewarding. What sets me apart is my holistic approach—I don’t just focus on aesthetics or metrics alone, but on how they work together to tell a cohesive and compelling brand story.
Ultimately, my goal is to empower small business owners to feel confident in their social media strategy, knowing they have a partner who is as invested in their success, as they are.
I offer a range of services in social media marketing, including ads and graphic design, and I’m committed to working with businesses across various industries. I believe every business, regardless of its size or stage, deserves a strong and engaging online presence. I’m flexible and open-minded in my approach, always striving to meet clients where they are to ensure their unique needs are met.
Is there anyone you’d like to thank or give credit to?
I’m incredibly thankful for everyone who has ever given me an opportunity. Sometimes, all we need is one person to believe in us and give us a chance. I wouldn’t have pursued social media or started my own business if it weren’t for the unwavering support of my fiancé.
A special thank you to Kary, Angel, and Alex for always rooting for me and offering advice when I needed it most.
I’m also deeply grateful to everyone who has recommended me and my work. There’s no greater compliment than someone putting their trust in you enough to recommend your services to others.
Contact Info:
- Website: https://sadaycreative.com
- Instagram: https://www.instagram.com/sadaycreative/
Image Credits
Photographer: Halle Alessia @hallealessia
