Today we’d like to introduce you to Olivia McFarlane.
Olivia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
When I began creating TYM, I had the vision to create a brand in dedication to my sister and other children diagnosed with Rett syndrome. TYM derived from my sister’s name, Tyler Mary J. This rare genetic disorder impaired her ability to walk, speak, breathe and care for herself — for life. Over the years, I’ve watched Tyler face her daily challenges with courage. Her tenacity inspired me to face my fears and pursue my inner calling with TYM Botanicals being the result.
I created TYM to be more than a company that puts out products that claims to care about its environment and community, but rather to put action to our words. It’s essential for me to connect with my community through my work. All of our formulations are conduit to ensuing and harvesting that connection in an authentic and truthful way based on our means as a small company, feeling very sentimental to me.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I am happy to see all that we have accomplished during these trying times, but there have been many highs and many lows. Nothing worth having is going to be easy to achieve as an entrepreneur. There have been many days where I’ve wanted to give up, quit and not continue further, but I would not be where I am today without the support of my family and mentors. I take each day as a learning experience.
As this is the my first time launching a business and having to re-build TYM Botanicals from scratch during the pandemic has not been an easy road. In the beginning stages, I launched with a different name, logo and spent money on inventory, marketing, etc. and in the early staged when I realized I was not connecting well with my target market the way I intended.
TYM Botanicals – what should we know? What do you guys do best? What sets you apart from the competition?
TYM Botanicals (pronounced Time) offers clean genderless skincare for all skin types. Refined to the essentials while providing advanced multi-correctional formulations that regenerate and revitalize below the surface for transformative results. You won’t find any animal ingredients or animal by-products in any of our products, and we’re cruelty-free and vegan certified through PETA. Our steadfast standards don’t just stop there: our products are produced, developed, packaged and shipped in ways that minimize our impact on the planet. We focus on every detail, so you can reap the benefits, carefree.
Giving back is something also deeply rooted in our culture. Creating a brand that specifically focuses on that has been one of the most motivational things about the day to day in running TYM. We donate 1% of all sales to the Rett Syndrome Organization, whose mission is to accelerate full spectrum research to cure Rett syndrome and empower families with information, knowledge and connectivity.
What is “success” or “successful” for you?
To me, success means creating a business that empowers customers, employees, and the community in equal measures. I want to add positive value to people’s lives as well as to inspire them to think and act in ways that they may not have considered before.
My success criteria is to remain focused and dedicated to my goals and dreams. I try to keep an open mind and welcome criticism to not only improve my business but also myself. Knowledge is powerful; I aim to learn something new every day and educate myself to the highest.
Pricing:
- 2-In-1 Sea Scrub Mask $60
- Swiss Renew Serum $70
- Absolute Eye Serum $85
- Bump + Ingrown Hair Elixir $55
Contact Info:
- Website: www.tymbotanicals.com
- Email: help@tymbotanicals.com
- Instagram: https://www.instagram.com/tymbotanicals/
- Facebook: https://www.facebook.com/tymbotanicals/
Image Credit:
Photography: Dominique
Make-up: Shae @angellovebeauty
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