Today we’d like to introduce you to Milton Ruiz.
Hi Milton, please kick things off for us with an introduction to yourself and your story.
My name is Milton Ruiz, and I’m the founder of EMAR Accounting. I’ve always been passionate about helping small and medium-sized businesses take control of their finances, and that’s what inspired me to create EMAR. We provide services like bookkeeping, payroll, Fractional CFO support, and custom QuickBooks Online training, all designed to give business owners clarity and confidence in their financial health.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey hasn’t always been easy. Like many entrepreneurs, I had to navigate the challenges of building a business from the ground up—balancing client work with operations, managing growth, and earning trust in a competitive field. One of the biggest challenges was shifting clients’ perspectives from seeing accounting as just “number crunching” to realizing it’s a powerful tool for business decision-making. Over time, through consistency and results, I’ve been able to show clients the value of having the right financial partner.
As you know, we’re big fans of Emar Accounting . For our readers who might not be as familiar what can you tell them about the brand?
At EMAR Accounting, we pride ourselves on more than just keeping the books balanced—we focus on helping businesses thrive. Our approach is hands-on and customized, whether it’s creating business-specific reports, providing guidance through our Fractional CFO services, or training teams in QuickBooks. What sets us apart is that we’re not just accountants; we’re problem-solvers who care about the bigger picture. We take the time to understand each client’s unique challenges and goals, and then we build strategies that support long-term growth.
Can you talk to us a bit about the role of luck?
I believe risk is part of growth. Starting EMAR was itself a risk, but I’ve always seen calculated risks as opportunities. For me, risk-taking is about stepping outside of comfort zones while making sure the foundation is solid. In business, that means doing the research, understanding the potential outcomes, and then trusting yourself to take the leap. I encourage my clients to think the same way—sometimes the biggest growth happens when you’re willing to take smart, informed risks.
Contact Info:
- Website: https://www.emaraccounting.com
- Instagram: https://www.instagram.com/emar.accounting/
- Facebook: https://www.facebook.com/reel/726623756878975
- Twitter: https://x.com/EmarAccounting
