Today we’d like to introduce you to Julia Hayko
Julia, we appreciate you taking the time to share your story with us today. Where does your story begin?
My journey began in Canada, where I first developed my dual passions for performance art and social media marketing. In 2020, I moved to Miami seeking not only a change of scenery and better weather but also the opportunity to further my performance career. This move also allowed me to expand NeWave Social, my social media agency, with several clients in Miami I had already been managing remotely.
As a performer, I am constantly exploring the limits of expression through movement and fire, engaging audiences in unique experiences. This passion naturally extends to my career in social media marketing, where I use my creativity to help businesses showcase themselves in unique and impactful ways.
Running NeWave Social allows me to channel my creative energies into helping other businesses and individuals amplify their voices and reach their audiences more effectively. The skills I’ve honed on stage—such as adaptability, precision, and engaging storytelling—are directly translatable to my work with social media, where these qualities are equally essential.
Balancing these careers means being very disciplined but also allows me to live my passion daily, blending the art of performance with the science of social media marketing. It’s a synergy that not only defines who I am but also drives the success of my business and the satisfaction of my clients.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Transitioning to a new city just before the onset of a global pandemic was one of my biggest challenges. The timing of my move to Miami in early 2020 meant navigating not only the usual hurdles of establishing a business and social network in a new place but also coping with the unprecedented restrictions and economic uncertainties brought on by COVID-19. This severely limited live performance opportunities and initially slowed the momentum I was building for my business and my performance career locally.
Additionally, balancing my demanding roles as a performer and social media agency owner has often stretched my time management and energy resources. It requires meticulous planning and a strong commitment to maintain excellence in both areas. Even though it can be stressful, I always emphasize how lucky I am to do what I love all day and night!
As you know, we’re big fans of NeWave Social. For our readers who might not be as familiar what can you tell them about the brand?
NeWave Social is a boutique social media agency that specializes in creating unique social media marketing strategies. Our focus is on delivering personalized, creative solutions that resonate with today’s digital consumers, ensuring each campaign we undertake is both innovative and impactful.
What sets us apart is our customized approach. We don’t believe in one-size-fits-all solutions; instead, we work closely with our clients to understand their specific needs and tailor our strategies accordingly. We have a broad range of experience working with clients This diverse client base and experience enhances our ability to adapt and tailor our strategies to meet specific industry demands.
Brand-wise, I am most proud of how NeWave Social has grown into a trusted partner for our clients. We really focus on building a personal relationship with each of our clients so we are able to add a much-needed personal touch to their marketing, which we’ve noticed is something that is often missing in social media strategies these days. After all, social media is about creating a unique user experience that resonates with your audience, and we do that very well. We’ve helped numerous businesses, across various sectors—from hospitality to service industries and e-commerce, from individuals, to startups and established businesses, achieve their marketing goals and build lasting connections with their audiences. Our dedication to staying ahead of industry trends, coming up with unique ideas, and continually adapting our methods is something that our clients truly value.
Our goal is to make social media marketing accessible, understandable, and effective for everyone we work with. We offer a number of different packages and services designed to be customized to what our customers need including: comprehensive social media management, social media ads, event social media content and content days, as well as strategic consulting.
Let’s talk about our city – what do you love? What do you not love?
As a performer and a social media strategist, I thrive on the dynamic nature of Miami -it really never sleeps and Miami has a rich mix of cultures, languages, and artistic expressions that influence everything from the local food scene and experience to the nightlife and the entrepreneurial spirit here (the great weather definitely helps too). Miami is a city that truly embodies the blend of work and play, making it the ideal place for someone like me who juggles multiple creative and professional pursuits. The only thing i probably would say i strongly dislike about Miami is the crazy traffic, especially during busy event weeks!
Contact Info:
- Website: https://www.newavesocial.com/
- Instagram: @juliahyako @newavesocial
- Facebook: https://www.facebook.com/newavesocial
- Twitter: https://x.com/NewaveSocial
- Yelp: https://www.yelp.com/user_details?userid=WR1BHTXPMWH1bVuHGKCFGg
Image Credits
photo with 3 drinks: Moonwalk Live (Sebastian Bednarski
Fire crown photo (Back of head): South Beach Collective
