Today we’d like to introduce you to Jason Berndt.
Hi Jason, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My name is Jason Berndt and 12 short years ago, I lost all of my hair, including eyebrows, eyelashes, head and body hair. Over a short six-month period between the winter of 2009 and summer 2010, I was diagnosed with a rare autoimmune disease, Alopecia Universalis, which is correlated with high levels of stress.
After my first year of rigorous military training coupled with an Engineering degree at the Royal Military College of Canada, all of my hair, including my eyebrows and eyelashes, fell out in clumps.
Over the next decade, I continued with this dreadful situation, training to fly and operationally flying CF-18 fighter jets as a Fighter Pilot in the Royal Canadian Air Force, with no improvement in my eyebrows. Briefly, my hair partially grew back, and then fell out as quickly as it came.
As I searched over 10 years for solutions which specifically addressed my eyebrow hair loss, it became disappointingly clear that very few existed.
It seemed like time after time, I would go into big makeup stores and ask associates what my options were to provide realistic looking, albeit fake eyebrows. It felt like an odd question to ask, and for some reason I felt really embarrassed and ashamed when I was speaking with them.
However, it was always no luck, or maybe they would suggest trying an eyebrow pencil. Thanks, but it’s kind of difficult and time-consuming to apply realistic looking eyebrows daily with a pencil! And what about when I sweat at the gym or go swimming?
I actually did briefly (for about a year) try the pencil route – and as I predicted, they always looked drawn-on and fake.
Even worse, these drawn-on eyebrows would smear off even if I started to sweat the smallest bit – forget even considering hitting the beach, pool, or hot tub! Then, of course, they would come off at the end of the day in the shower, and I would have to re-apply them another 2 or 3 times the next day. What a waste of time.
I experimented with glue and tape-on “eyebrow-wigs” as well. And I have to say – no dice!
The eyebrow-wigs I wore were always far too intense, bushy-looking and would fall off at the worst or most embarrassing of times.
In-fact, an eyebrow wig once fell off of my face and blocked my vision while I was executing high G-force maneuvers while piloting a fighter jet. Seriously!
And I don’t even want to think about how many eyebrow wigs I’ve lost in public hot tubs, only to realize once I got back to the changeroom that I had been missing an eyebrow the entire time I was chatting with quasi-strangers, and they said nothing. Talk about embarrassing!
In living this immeasurable difficulty first-hand that people with no eyebrows face, I felt a need to find an eyebrow solution. The eyebrow solution had 4 hard requirements.
• It had to look extremely realistic, so that no one would notice it’s fake
• It had to be easy and quick to apply
• It had to be waterproof so I could exercise, swim, and shower and not lose my eyebrows
• It had to last at least a few days, so I wouldn’t have to spend lots of time always applying new ones.
I got to work, teamed up with a great group of people, and we achieved eyebrows that I only ever dreamt of 10 years ago. I took the concept of temporary eyebrow tattoos and created brow designs in 5 sizes, 11 colors and 5 styles that were:
• 3D & natural looking
• Easy to apply
• Waterproof; and
• Lasted for days on end
In January 2021 I started the company My Two Brows at www.mytwobrows.com and started selling these brows to other people who need them, and have had an explosion of orders since. As of this writing in 2026, we have shipped over 70-thousand orders worldwide – over 1 million sets of brows!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Personal
– Feelings of alienation from people when I can’t show expression properly
– Feeling “different”
– Finding a brow product that looks real, is waterproof, easy to apply. I made this product to solve my problem.
– Identity loss with no hair. Unrecognizeable.
– Feelings of sadness and lonliness.
Business Related
– Finding great people to work with. A great team. People who are competent at what they do and do as they say they will do.
– Quality control on 275 variants of eyebrows. Printing colors, sheet quality. So many vairants.
– Learning about business via trial and error. I have no experience before in it.
– Making profitable ads
-Finding customer support who can be very empathetic to customers in a sensitive position.
– Developing a product for people who have some brow hair left. Stamp and stencil kit.
– Getting customers to understand that if one product doesn’t work for them, the other one may i.e. tattoos vs. stamp and stencil. Often they don’t read all of the copy on the website.
Can you tell our readers more about what you do and what you think sets you apart from others?
I used to be a military fighter pilot, now I am a part-time airline pilot. I did an Aeronautical Engineering degree at Rotal Mlitary College of Canada. I love anything flying. But I also love business and what I do at My Two Brows because it helps people in the same position I am and I know I am genuinely solving a problem that hits home to people going through a sensitive period in their lives: alopecia, chemotherapy, over-plucking, trichotillomania, hashimoto’s disease, burn victims. I am the CEO and owner of My Two Brows.
If you had to, what characteristic of yours would you give the most credit to?
– Determination to make the business work.
– Problem-solving for all kinds of things that come up which can seem insurmountable/
– Finding great people to work on my team
– Having developed passive income stream from real estate before quitting my full time job as a fighter pilot and going full into business.
– Caring for my customers and showing them I do, even at the expense of short term profits for a long term relationship.
– Branding USP on personalized brand and also uniqueness of multiple size style color options.
Pricing:
- 19.00 USD per sheet, up to 25% qutantity dicounts and 25% loyalty program discounts for total potential savings of 50%.
Contact Info:
- Website: https://www.mytwobrows.com
- Instagram: @mytwobrows
- Facebook: https://www.facebook.com/MyTwoBrows/
- Youtube: https://www.youtube.com/channel/UC6eQgQ4qoGE2RStDJkumUGg
