Today we’d like to introduce you to Humberto Vidal.
Humberto, we appreciate you taking the time to share your story with us today. Where does your story begin?
My journey into photography has been a blend of art, curiosity, and reinvention. I originally studied photography at the Art Institute of Fort Lauderdale, where I developed a strong technical and artistic foundation. Before fully committing to photography, I also had a background in business and technology, which later helped me approach my creative work with an entrepreneurial mindset.
Over time, photography became more than a profession—it became a way of seeing the world. I started exploring different areas of the craft, from architecture and fine-art photography to events, corporate work, and editorial assignments. Living and working in South Florida also placed me close to vibrant art scenes like Miami Art Week and Art Basel, which influenced my artistic direction.
Today my work sits at the intersection of fine art, architecture, travel, and storytelling. I create limited-edition prints for collectors and interior designers, while also working with brands, galleries, and clients on commercial and editorial projects. My photography has been exhibited, published in magazines, and collected internationally.
What keeps me motivated is the constant search for perspective—whether it’s photographing iconic architecture, capturing a moment while running through a city, or discovering beauty in everyday spaces. For me, photography is not just about documenting a place or subject; it’s about translating how it feels to experience it.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a completely smooth road. One of the biggest challenges is that I started my photography career later than many people in the field. Before fully committing to photography, I spent years working in business and technology, so making the transition into the arts required taking a leap of faith and essentially reinventing myself professionally.
Starting later meant I had to move quickly—developing my portfolio, building a network, and proving myself in a very competitive industry. Photography today is also a field where the artistic side and the business side are deeply connected. You’re not only creating the work, you’re also responsible for marketing it, building relationships with clients and galleries, and constantly adapting to new technologies and platforms.
But in many ways, starting later also became an advantage. The experience I gained in business helped me approach photography with discipline and an entrepreneurial mindset. It allowed me to build my brand, create limited-edition fine art prints, and develop relationships with collectors, galleries, and clients.
Like any creative path, there have been challenges, but each one has pushed me to grow—not just as a photographer, but as an artist and entrepreneur.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a South Florida–based photographer working across fine art, architecture, travel, and commercial photography. My work ranges from architectural and real estate projects to events and editorial assignments, but a big part of what I do is creating fine-art photographs that later become large-format, limited-edition prints for collectors, interior designers, and galleries.
A lot of my inspiration comes from design, architecture, and cities. I’m fascinated by how light interacts with structures and spaces, and I’m always looking for perspectives that most people might overlook.
What I’m most proud of is seeing my photographs move beyond digital platforms and into the physical world—being exhibited, published, and collected as artwork. There’s something very special about seeing a photograph printed large and living on someone’s wall.
I think what sets me apart is a mix of artistic curiosity and an entrepreneurial mindset. I came into photography after working in business and technology, so I approach my work both as a creative practice and as a long-term project that I’m constantly developing and refining.
At the end of the day, my goal is simple: to create images that make people pause for a moment and see a place or a subject in a completely new way.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
That’s an interesting question because in my case the traditional idea of a mentor doesn’t always apply. I started my photography career later than many people, so sometimes the photographers I learn from are actually younger than me. I’ve come to realize that mentorship isn’t really about age—it’s about experience, perspective, and being open to learning from others.
For me, networking has mostly happened through being active in the creative community—attending exhibitions, gallery openings, art fairs, and industry events. When you consistently show up and engage with people who share similar interests, conversations happen naturally and relationships start to develop.
Social media can help start those connections, but I still believe the most meaningful ones happen in person. I’ve also learned that you don’t always need a formal “mentor.” Sometimes inspiration comes from peers, other artists, gallery owners, collectors, or even photographers working in completely different styles.
What has worked best for me is staying curious and open to learning from everyone around me. In creative fields, the exchange of ideas is constant, and sometimes the best mentorship happens simply through conversations and shared experiences.
Pricing:
- Regular photoshoots, such as portrait sessions, start at $200 per hour, depending on the complexity of the assignment.
- Real estate, architectural, and interior photography rates vary depending on the type, size, and value of the property, as well as the scope of the assignment.
- Event photography, including weddings, quinceañeras, and private parties, starts at $400 per hour, with final pricing depending on the size of the event and additional services such as video, drone coverage, or assistants.
- Fine art prints start at $40 unframed, with prices varying depending on the size and materials selected.
Contact Info:
- Website: https://humbertovidalphoto.com
- Instagram: @humbertovidalphoto
- Facebook: https://www.facebook.com/humber01/
- LinkedIn: https://www.linkedin.com/in/humbertovidalphoto/
- Twitter: https://x.com/humbertovidalph
