Today we’d like to introduce you to Estefânia Farias.
Estefânia, can you briefly walk us through your story – how you started and how you got to where you are today.
Imagine you, as a child, arriving at a newspaper office with your father, a self-taught journalist, and seeing that much of a typewriter (yes, they were typewriters) and his desk full of magazines, books, comic books… Now think of this child arriving at a publisher and being able to choose the magazines he wanted to take home. And I took it. Every time… lol And if your father also took you to some press conferences with musicians, singers, presenters who, at that time, almost 30 years ago, brought together very few journalists because there is not so much media as today… And this child, since you can understand people, did you visit Mineirão in the press gallery with your father and watch the games (mainly) of the family’s heart team? I remember asking Dad like this: but where is the boy who presents the game on TV? Can’t we hear him explain what’s happening on the lawn? Yes. My father was my real influencer… lol Today he is 97 years old and still passionate about the profession that chose him. Because I say that journalism chose it. Dad still says it was from the pencil era. He worked for almost 60 years at Jornal Estado de Minas. Once Assis Chateaubriand touched my father’s back while he wrote a piece of paper with a pencil and said: “Well done, boy! Be intense in the words you choose. You are telling stories! ”
And about my mother, pedagogue and university professor of Portuguese, I summarize her professional career in two words: dedication and courage. So it was like that… the passion for the art of communicating, and today of connecting with the world, was awakened in me very early. I think there was no other way to go… lol
My greatest relationship, since I was little, was with the areas of Culture and Sports. The Mineirão stadium is five minutes from my parents’ home in Belo Horizonte, capital of the state of Minas Gerais, in Brazil. He always accompanied Dad. As for the cars, I come from a middle-class, salaried family, which has always had popular cars. But my father, a Ford fan, prepared financially when it was time to change cars. Always organized, he bought the zero kilometer model launched that year. I would love to see his cars get home with a scent again! Almost always sedans. My mother is in the group of those who buy semi-new.
And I liked to give poems when she chose. But something that marked me in my childhood and adolescence was living with friends from families with high purchasing power. That’s because in their houses the place I loved to visit was the garage or, I can say, the lounge. And always filled with exquisite powers! Each imported model is cooler than the other! And when I walked in the back seat, smelling that leather of the seats and admiring that panel like an airplane, it was great! One of them had a shed at home with old cars that were rented out to commercials. No, they have beautiful classics to this day.
At another friend’s house, there were two Chevrolet Omega CD’s in the garage, a red convertible BMW that I don’t remember the model, a Mitsubishi van, where her driver took us to ballet school, and a Ford Taurus… By the way, as soon as this Taurus arrived, I ran to see the interior up close and leaned out the window, eyes on the glass. Result: I did the “favor” of touching the car, triggering the alarm for the first time. Everyone came from the house to know the reason and when they saw me there, it was a joke… lol And in that house there was also a jewel: a stunning old Rolls Royce!
But I had never thought of working in the automotive segment. I liked it, sometimes read some magazines and that’s it. Until, after 11 years working as a presenter, editor and reporter on hard news, an invitation came from the direction of a TV station in Brazil that maintained a national network program specialized in vehicles named Vrum. They wanted a TV journalist who could give lightness to the technical language of the program’s engineers and who had mastery of the entire process of executing and coordinating the production of a national program. That’s when I started towards the automobile segment in the journalistic area. It was in 2011.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I am always asked what it was like to face a national TV camera. Fascinating! Live then, even better! I like all that TV movement, the production team, time to go on the air, interviewed on the job, script being updated live while a VT is on the air, microphone being tested, cameras and lights, lots of lights, ahead… But never I had any difficulty or fear of going live. The videos focused on the Internet provide another type of experience. YouTube entered my life in 2015. It is something closer to people, more focused on what they really want to see. There is a much greater exchange with the public and this makes the work even better and more elaborate, focused on the needs of the audience that loves the segment you address. The biggest challenge is never to let the flame go out. Broadcast to people an incredible experience when watching every content produced on the channel.
Please tell us about Supercar Brunette.
As a journalist, reporter and presenter for Vrum, that TV national program in Brazil that I spoke before, what I loved to do most was the car launches all over Brazil. After two years in the program, I started to cover some events of new models! From then on, I started to practice the judicious look that I learned to have at Vrum. So, each car brings a luggage that teaches us a lot!
When I was still on the show, I created the YouTube channel that now is SUPERCAR BRUNETTE (www.youtube.com/supercarbrunette). And it’s been five years creating content about cars on the platform. The USA is a paradise for car lovers. There is an immense variety of brands and vehicles, a scenario far from our country. And I believe that it is not a matter of being easier. As there are many options, you have a wider range of possibilities to learn and transmit this baggage to the public. But I can guarantee that both in Brazil and here, the relationship between the factories and the press is very positive and encouraging. This enriches the work a lot! And when you have as a basis for any publication, respect for the brand, the care to create quality and true content, the doors open. And when I say true I mean even the criticisms I make, when necessary, of course.
There is no secret to success. Each one with their talent will find a formula. But in my area of expertise, I think so: be yourself. Be natural. Have a good equipment, a good script and will! The ideal is to have dedication! And, preferably, master the content you are going to do and speak. I can say that I am privileged because I even have a director and cameraman at home… lol My husband is my biggest supporter, especially with the criticisms he makes, always punctuating something I need to improve. He left the TV station that worked in Brazil to help me and focus on productions for YouTube here in the USA. It is an intense routine because we have a toddler girl who is still breastfeeding.
But we believe that for everything there is a time and a purpose. Soon, we will cover car launches in the USA. And more… we also have a company that produces videos for customers from different sectors. It’s Moments Films. And more… recently I created a new channel: SUPER HOME BRUNETTE. My intention is to be able to show the beauty of the real estate market in the USA, leaving the public well informed about trends and, of course, providing all spectators with magical dream moments, just as I try to do with cars.
Do you look back particularly fondly on any memories from childhood?
My childhood memories are the best possible. My parents have always been very caring and supportive. I was a ballet dancer for eight years and I also learned how much discipline in everything we do helps us to have good results. And even when everything needs to be different, when we live difficult times, as my mother always says, the best thing is to get the lemon and make a lemonade. And as a Christian, I believe that the greater the struggle, the greater the victory. Things will not always go as planned, but this is how God guides us because only He sees the way of tomorrow and frees us, even if we do not achieve something we dream of now. FOR EVERYTHING THERE IS A TIME.
Contact Info:
- Email: contato@estefaniafarias.com
- Instagram: https://instagram.com/supercar.brunette
- Facebook: https://facebook.com/estefaniafariasreal
- Other: http://www.youtube.com/supercarbrunette
Image Credit:
Warley Farias
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