Today we’d like to introduce you to Diana Ruiz.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my fitness journey around 2014. It all started with me going to the gym and working out. I found a passion in fitness and I immediately became addicted. At the time, I was going through a rough breakup. It was in the gym that I began reflecting and eventually developed the deep desire to better myself. I was very self-conscious from the start. What bothered me was the way I looked and how “skinny” I was. It seemed that no matter what I did I just didn’t gain weight. However, through consistent hard work and dedication I finally began to see results. It wasn’t until about 2015 that I uploaded my first video on Instagram. From there I began sharing my workouts, eating regimen and other tips. It took about 7 months until one of my videos blew up and I started to accumulate a lot of traffic such as comments and likes from others that were enjoying my helpful tips and who enjoyed following my fitness journey. I became most known for my “Glute workouts”. Personally, I’ve always been one to think outside the box and traditional exercises began to bore me. This lead to planning and experimenting with innovated exercises to better target the glutes and legs. It is the persistence and out of the box thinking that drove my success.
Sharing my tips and tricks with my followers resulted in amazing feedback. All the women were telling me how my workouts have helped them feel better about themselves and of course, how they loved the way their glutes were looking! I was talking to my husband one day and I came up with this idea of making a “Booty Camp Guide,” something people could use to grow their butts and legs. In 2016 I released my first program “The Booty Camp Guide” it is a 6 week program to help grow the glutes & legs. It caught popularity quickly and resulted in thousands of orders.
Fast forward to today and I now sell 3 different versions of the Booty Camp Guides, a Home guide, workout bands and fitness clothing. My passion has turned into a full fledge company! It all started from just wanting to better myself and eventually turned into helping others do the same. I was never that person who knew exactly what they wanted to do. I just knew I wanted to help others feel good about themselves!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course there have been challenges along the way. One of my favorite quotes is from Frank A. Clark “If you find a path with no obstacles, it probably doesn’t lead anywhere.” In the social media world not everyone is going to agree with what you do, not everyone is going to be positive or supportive towards you. You must prove yourself and overcome negativity by turning it into positivity.
In addition to the outside world’s negativity, my family wasn’t very supportive of my endeavors either. They didn’t think this would lead anywhere and they didn’t believe I was going to be successful. I had to prove myself to everyone that this was something I was going to work hard for and eventually make it my career!
It has not been easy but it has definitely been worth it. Today, I still face challenges but when I reflect on how far I’ve come and all I’ve had to endure, it only motivates me to work harder.
Alright – so let’s talk business. Tell us about Diana Ruiz Fitness LLC – what should we know?
Diana Ruiz Fitness LLC is the company I founded. We are an online retailer specialized in content and products that enable others to better themselves on their fitness journeys. We research, develop and produce workout programs that are sold in e-book format for others to follow along with for several weeks. The feedback on these programs has been tremendous and we have helped transform the bodies and lives of thousands of clients. In addition to these-books we also sell resistance bands to help optimize our consumer’s exercises. We also offer fitness clothing as well, such as crop top tees with catchy slogans printed on them. The ultimate goal is to expand our online presence and ultimately open up a physical gym location well.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My Husband is the COO of my business. He handles the day-to-day operations of the business. From web design and public relations, to packaging and shipment, he does it all.
My sister is my personal assistant. She also creates all of the creative content for the website and social media accounts.
I serve as CEO and direct the focus of where I want the business to go. They are my trusted team that bring my dreams and imagination to life.
Contact Info:
- Website: www.dianaruizfitness.com
- Email: dianaruizfitness@gmail.com
- Instagram: https://www.instagram.com/dianaruizfit/
- Facebook: https://www.facebook.com/dianaruizfitness/?ref=bookmarks
- Other: https://www.youtube.com/channel/UCam2oN3e5KdFsA-p7f_FeyA
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