Today we’d like to introduce you to Dena Lyons.
Thanks for sharing your story with us Dena. So, let’s start at the beginning and we can move on from there.
As a young girl, the beauty of the world was amazing to me. I remember my first painting. It was composed of a lighthouse on the water in the golden afternoon sun. The warmth of the ochre tone was delicious and I wanted to eat it up; the palette was my plate.
After I graduated from the School of the Art Institute of Chicago, I moved to France to paint in the plein air. From volcanoes to castles, I traveled in my furnished car, stocked with art supplies and clothing for each season, on the mission of capturing the most captivating landscapes on canvas. For the past 10 years, I have been living on the Mediterranean, painting either from my terrace or on the street, finding unique trees as my subject. An onlooker of my painting outdoors in Monaco suggested that I start printing my paintings onto supports including porcelain and pillows. This was the spark for the creation of my scarf and clothing company branded Dena Lyons.
The company creates luxuriant, playful and sophisticated clothing to bring color and inspiration to daily life. I have personally visited every boutique that I sell to and continue to travel creating wonderful relationships with boutiques and clients. For six months each year, I am in France paintings, and the other half of the year I am traveling around the United States promoting my brand.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Having change my focus from being an artist, an independently worker, to being the manager of a company, my greatest struggle has been learning how to work with many factories and staff. There is a wonderful skill set for a creative individual which is very different from the skill set needed to be a detail-oriented manager.
The creative end of designing comes naturally to me and has made it a pleasure designing new collections.
Things have fallen into place one step at a time as people love our products and want to work with us.
We’d love to hear more about your business.
Dena Lyons creates luxuriant, sophisticated and playful clothing to inspire you every day. Each piece is made with one of Dena Lyons’s unique and scintillating paintings of trees. The collections are sourced from the finest fabrics in Italy and are sewn by local artisans.
We are known for our large square silk scarf but have now branched out into clothing as well. Our luscious fabrics and scintillating colors make our collections stand out.
Has luck played a meaningful role in your life and business?
Life’s paths have lead me up and down a variety of roads. I have learned to embrace the good and disregard the bad. In that spirit, I am fortunate to have been introduced to wonderful people who have helped me in business.
Pricing:
- Scarves start at $250
- Men’s accessories start at $80
- Cushion covers start at $200
Contact Info:
- Address: 370 Camino Gardens Blvd
Ste 308
Boca Raton, FL 33432 - Website: www.denalyonscouture.com
- Phone: 773 403 0063
- Email: dena@denalyons.com
- Instagram: https://www.instagram.com/denalyonscouture/?hl=en
- Facebook: https://www.facebook.com/denalyonscouture/
- Twitter: https://twitter.com/denalyonsart?lang=en
- Other: https://www.pinterest.com/denalyonscoutur/
Image Credit:
Jill Olson
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