Today we’d like to introduce you to Dana B. Myers.
Dana, can you briefly walk us through your story – how you started and how you got to where you are today
I am the founder of the sexy lifestyle brand, Booty Parlor and a love, sex and relationships expert. I’m also the author of “The Mommy Mojo Makeover: 28 Tools to Reclaim Yourself and Reignite Your Relationship,” and the creator of The Satisfied Mama online course & community.
The short version of how I got to where I am today is that… I’ve always been passionate about “all things beauty” and “all things sexy.”
While my career started in the music business, those passions (and my partnership with my husband & business partner Charlie) guided me to create a sexual wellness brand for women, which we launched in 2005. Booty Parlor has been sold at Victoria’s Secret, Ulta, Henri Bendel and more, and now, we focus mostly on the international market.
I released my first book on women & sex in 2010, and my second book about motherhood & sexuality in 2017. Along the way, I’ve led hundreds of live workshops for women — which is truly what I love to do the most!
No matter what I’m working on — be it my sexual wellness products, books, online courses or live workshops — my goal is always to help women & mothers have stronger marriages, better sex lives, and just feel more confident and AMAZING about themselves.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would not describe my entrepreneurial journey as smooth or easy! Satisfying? YES. Smooth? No way.
Struggles have included cash flow and inventory issues, key retail clients going bankrupt, technology issues, staffing issues… you name it! But all the challenges have taught us to fail fast and pivot quickly. When your business is your ‘baby,’ you do whatever it takes to keep it alive.
I’m proud to say that Booty Parlor has been alive and kicking now for almost 16 years. We are still discovering new opportunities and territories as to where the brand can live. As for my personal brand — where I am now launching online courses and expanding my live workshop offering — I expect to have more challenges. It’s just part of doing business.
Please tell us about your business.
Booty Parlor was founded on the belief that every woman desires and deserves to feel sensual, confident and satisfied. Every product we create is designed to inspire a woman to find her inner spark, express her sexiest self and embrace her confidence- both in and out of the bedroom.
As the founder, I’m most proud of the change we’ve been able to effect in women’s lives and relationships. Whether it’s helping a couple get out of a sexual rut by using our romantic products or inspiring a mom to rediscover her libido through my books & workshops, it’s such a gift to know that I am creating positive change in real-time.
Is there a characteristic or quality that you feel is essential to success?
PERSISTENCE. Just never, ever giving up. No matter how challenging things get, we never give up. We kept on trying new business models until we found what worked for our unique category. Do that long enough, and eventually, you find your sweet spot for success.
Contact Info:
- Brand website: www.bootyparlor.com
- Personal site, for workshops and courses: www.danabmyers.com
- Email: dana@danabmyers.com
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