Today we’d like to introduce you to Benedicte de Boysson. They and their team shared their story with us below:
Bénédicte de Boysson has been working in the luxury industry for more than 14 years. After graduating with a Bachelor of Science from Ecole Hoteliere de Lausanne, she started her career at the renowned Christies Auction house in Geneva to later joined Chopard luxury group where she developed the jewelry brand in Russia and opened their Middle East subsidiary in Dubai.
Drawing on her experience as a buyer and consultant for retailers with other well-known brands, she decided to take the step and start her own high-end jewelry brand – Bénédicte de Boysson.
French with aristocratic roots, born in French Polynesia and speaking 4 languages (French, Russian, English, Spanish), Bénédicte de Boysson finds her creative inspirations in the diversity of the world, and cultures she has experienced.
Bénédicte de Boysson Jewelry was born at end of 2018 in the USA. She chose to open her business in the USA, as her heart was drawn to the continent.
THE BRAND:
Bénédicte de Boysson makes 18kt gold jewelry with diamonds and hand-carved colored stones. Her specialty is limited edition long Sautoir Necklaces with matching pieces to complete the look.
Using her feminine creative energy, Bénédicte de Boysson is designing all collections. She feels it is important to create different pieces matching the individuality and uniqueness of each of her clients’ heart choices.
To ensure a high-end standard and to align with her root, Bénédicte de Boysson produces all her pieces in France.
HER VISION AND MISSION:
It is said, in the spiritual world, that each stone has a specific legend, signification, and “healing properties”.
Bénédicte de Boysson had the aspiration to combine the beauty, the nature of those stones, and their “healing virtues” with the high-end jewelry luxury world through her design.
Through her creations, she wanted to share a modern, elegant yet refine image while keeping her authenticity and simplicity combined with her French aristocratic roots in the world of high-end luxury jewelry.
Her goal was for women and men to collect and choose a piece from the call of their souls.
Wearing a “Benedicte de Boysson” piece is like wearing a Talisman that helps you go through life.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a real challenge to choose this path. Probably,the most difficult path was to believe in what your intuitions and heart tell you. It requires a real consistancy and persistancy to achieve your dreams, despite what the outside world is saying or expecting from you.
Building the entire company by myself was a real challenge.
I arrived in a country where I knew only a few people. I also did not know how to open a business here. It was a real new start from the beginning.
I created all design, created the marketing support. I had to find the right jeweler, who could be able to produce the high quality I wished for my pieces. On my own, I created everything that is requested to build up a brand
In addition to all of this, I started the adventure just before the Covid-19 pandemic.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I do design jewelry pieces out of my heart and soul. They have a signification and a deeper/subtle purpose:
My jewelry pieces are more than just esthetic creations to be worn. I like to think that they can help heal, balance, protect, bring luck, etc. to the person who wears them. Some say it’s their soul who chooses what they would like to wear.
My purpose is not to become one of many other beautiful jewelry brands… My call is to bring happiness, joy, luck, and peace to whom who feels ready to wear my creations. I like to think that the marriage of colored stones, diamonds and my design bring amazing energy when wearing it.
Can you talk to us about how you think about risk?
Yes.To follow my dream, I left a very stable and successful life in Dubai, a financial stability and a known environment surrounded by amazing friends.
It is out of our comfort zone that we, human beings can be creative, and inspired. It is our true purpose to set ourselves free and unleash our true power. If you don’t do it, nobody else will do it for you.
Follow your heart, it knows better than the entire world opinions or rules.
There is no risk taken, only experiences to live, feel and learn.
Pricing:
- From $1, 300. Custom pieces.
Contact Info:
- Website: www.benedictedeboysson.com
- Instagram: @benedictedeboysson
Image Credits
Alina and Loic Ercolessi
