Today we’d like to introduce you to Amaranta Martinez.
Hi Amaranta, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey began in Venezuela, where I studied illustration and animation. My professional career took off in Miami as an Art Director at Nickelodeon, a playground that taught me how to transform wild ideas into joyful, tangible worlds.
In 2010, when my twins arrived, I chose reinvention and merged every passion I had: painting murals, illustration, digital art, and experimenting with augmented reality. That’s when SUPERAMA was born.
From the streets of Miami to Times Square screens, from global museums to the actual Moon 🌕 (my piece “Self Love” is part of the Lunaprise Museum), my work keeps expanding. Today, as SUPERAMA, I live at the intersection of creativity and innovation using art, AI, and blockchain to tell stories of empowerment, color, and limitless imagination.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not smooth at all! But I’m grateful for that. I’m an immigrant Latina in Miami who built a career far from family. Visas, language and culture shifts, “prove-it-twice” expectations, and plenty of NO’s. Every constraint became a catalyst. Hardship gave me grit and clarity, and that’s when my colors got louder. Now I use my work to bring joy, confidence, and possibility to the world, especially for women and the young generations of girls that, wish to be seen and heard someday.
Can you tell our readers more about what you do and what you think sets you apart from others?
I create vibrant worlds in any medium. Murals on walls, digital pieces on screens, and playful moments you can interact with. My signature is a cosmic color palette, flowing whimsical shapes, and stories that celebrate women with power and joy. I’m proud of an Emmy, my “Self Love” living on the Moon 🌕, Times Square takeovers, speaking at the UN Science Summit, and becoming an Adobe Firefly Ambassador.
What sets me apart? I make tech feel human… I paint with it so the work lands warm, joyful, and community-lifting.
We’d love to hear about any fond memories you have from when you were growing up?
I spent hours in my grandfather’s garage lab where he made neon signs. Picture five-year-old me inside a rainbow warm glow on my cheeks, letters floating everywhere. Unreal in the best way. That room taught me that color can speak and craft can feel like magic. Now that I think about it, I’ve been chasing that glow ever since through murals, digital pieces, and playful interactive work that lights people up from the inside out.
Contact Info:
- Website: https://www.thesuperama.com/
- Instagram: https://www.instagram.com/superama__/
- LinkedIn: https://www.linkedin.com/in/superama-/
- Twitter: https://x.com/superama_
- Other: https://hug.art/artists/superama
