Today we’d like to introduce you to Althea Smith
Hi Althea, we’d love for you to start by introducing yourself.
Tropic all Blooms N more was started in PSL by my mom in 2007 . She sold bouquets to Walgreens, Cumberland farm , fresh market etc. In 2016 I expanded it to Palm Beach focusing on Floral Design for Event and weddings. I grew up in New York , I attended Parsons School of Design and Fashion Industry High School . My background is in fashion design, Merchandising and Management. In 2016 I left Polo Ralph Lauren in Vero Beach FL …has a Merchant Manager and move to WPB , build the business from nothing .. . I literally had to draw from all my years in creative design and management. I pretended I was a bride or someone who wanted floral decor .. With these clients in mind I designed the structure of Tropic all Blooms N More .. 1. Availability and visibility .was my main focus . The knots , wedding wire, Pear by David Bridal, Google, Facebook , instagram and Tik Tok .. Second I spend 9 months teaching myself .everything I need to know about floral designs .. most of all I practiced with the initial clients .. LOL I created packages that best reflects individual budgets starting from $1,200 to $6,000. Now we’ve increase budgets from $3,000 to $30,000. Clients are able to choose the budget they feel most comfortable with and we personally create with images from clients a personal visual proposal In New York I worked mostly in the Luxury side of Fashion .. I was a Regional Merchandiser over 26 Saks fifth Ave Accts .. the department manager for the fifth floor of Bergdorf Goodman , Visual Director for 5th Ave Banana Republic and Barney’s NY .. The foundation of my business is . The Core of the New York Fashion Industry.. “Customer Service” what is best for the client This is who we are ..
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I sought out other veterans with no avail no one wanted to share their secrets ..
I knew nothing about flowers .. I had no support thus had to build solely by myself .. Upon starting I immediately started receiving calls from planners , other florist looking for my help in being trained , getting business and helping their business to grow and expand..
Can you tell our readers more about what you do and what you think sets you apart from others?
1. I am an event Floral Designer
2. We specialize in Wedding Floral Decor
3. We are known for very romantic style of decor , texture, colors, soft romantic blooms ..
I m most proud that I was about to build a company in a industry unknown to me and over 7 years I was able to train atleast 6 individuals that went off and started or expanded their own floral businesses.. Also so many individuals were able to get work and pay their bills..
What are your plans for the future?
The economy right now is the Big Challenge.. my goal for our future is to reach more people .. thus more clients .. our focus right now is social media especially Instagram which to me is the strongest more serious of the social medias .. our goal is to go viral everyday . LOL .. even if people are not interested right now our company logo and videos are making a memorable impression on them .. Introducing more variety of florals is always my passion because I get bored so I love New, Fresh and exciting.
Pricing:
- Lowest Full Package Starts at $3,000 -$4,000
- Modest $5,000-$7,000
- Popular Package $8,000-$10,000
- Elevated Package $11,000 – $15,000
- Elite Luxury Packager $16,000 and up
Contact Info:
- Website: https://eventfloristrivierabeach.com
- Instagram: tropic all blooms n more
- Facebook: tropic all blooms n more
- Youtube: tropic all blooms n more
- Yelp: tropic all blooms n more
Image Credits
Bells & Whistles Photography + Videography
stephanietarnophoto
eventsbyzeiry
