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Meet Alexa Paulson of Elevate Marketing Team

Today we’d like to introduce you to Alexa Paulson.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Elevate Marketing Team started with nothing more than a shared vision and a lot of determination. We were fresh out of high school — no experience, no roadmap, just an obsession with creativity and the belief that we could build something of our own.

Every skill we have today came from figuring things out the hard way. We didn’t have mentors or funding — just a laptop, a drive to learn, and clients who took a chance on us. We taught ourselves how to pitch, create, shoot, edit, and deliver results — failing forward every step of the way.

Over time, what began as two friends trying to make brands look good online turned into Elevate Marketing Team, a full-service creative agency helping South Florida businesses grow through content, storytelling, and social strategy.

Our journey has been built on resilience and passion. We’ve grown through trial and error, long nights, and the belief that with enough creativity and heart, you can build something out of nothing. Elevate is proof that you don’t need experience to start — you just need vision, work ethic, and the courage to keep going when it gets hard.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been easy. Starting so young came with a lot of challenges — from people underestimating us to others trying to take advantage of our inexperience. We had to learn how to stand our ground, trust our instincts, and protect the value of our work.

Beyond that, figuring out the business side — strategies, systems, organization — was a whole new world. We didn’t come into this with a blueprint or mentorship; everything we know came from trial, error, and persistence. There were moments we felt overwhelmed, but those challenges forced us to grow into stronger leaders and a more united team.

Looking back, every struggle taught us something that made Elevate what it is today — grounded, self-built, and resilient.

We’ve been impressed with Elevate Marketing Team, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Elevate Marketing Team is a full-service creative agency helping lifestyle, hospitality, and fashion brands grow through authentic storytelling, strategy, and content creation.

We started right out of high school with no experience, just a shared vision — to help small businesses stand out in a world that moves fast. Over time, we built a team that specializes in social media management, content production, branding, and creative direction, bringing brands to life in a way that feels real and human.

What sets us apart is how personal we make everything. We don’t just run accounts — we build relationships. Every project is rooted in understanding the brand’s story and translating that into visuals, strategy, and content that actually connects with people.

We’re most proud of how far we’ve come from teaching ourselves everything from scratch to now working with restaurants, jewelry brands, and lifestyle businesses across South Florida. What started as two girls with a dream has grown into a creative force that helps other businesses tell their stories with clarity, confidence, and purpose.

At Elevate, we believe that marketing shouldn’t just look good — it should mean something.

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