Today we’d like to introduce you to Alex Valencia.
Alex, please share your story with us. How did you get to where you are today?
Prior to joining WDWC, I lead the southeast region in wholesale mortgage lending for Citibank for three years, and managed the national correspondent lending for two years. I worked in the mortgage industry until the real estate bubble bust in 2009. Inevitably, Citibank laid off a vast majority of its residential lending division and I was forced to reinvent my career. Simultaneous, my wife, Yvette Valencia, was busy getting her new business, We Do Web Content, off the ground. To add to the fun, we were also semi-new parents, with a 2-year-old and 9-month-old at home. After the layoff, I decided to care for our son’s fulltime for the next several months while I planned my next steps. Looking back, it was a tremendous blessing to have that time with my boys. Their fascination with life was the distraction I needed and they became my motivation to jump head first into an industry I knew nothing about — tech. I stepped into the role of business development at We Do Web Content when my wife asked me to help grow the company’s revenue. I successfully grew our business’s sales from 5k to 40K over a nine-month period soon after restructuring our service offerings. I never imagined myself as an entrepreneur, not even when I was selling bracelets for $2 a pop in elementary school, but it has been a thrilling ride. Almost 10 years later, We Do Web Content continues to thrive and is a formidable leader in online marketing for law firms.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s actually been a blessing. The hard times are all in the rearview mirror. If I were to picks I would say the saturation of content hurt us. Some bad hiring decisions and learning about business.
Alright – so let’s talk business. Tell us about We Do Web Content – what should we know?
We are a boutique digital marketing agency working with law firms. We are passionate about our work especially when we are writing and teaching the consumer about bad medical devices or drugs, informing them of their legal rights and showing the victim opportunities. We are known in the industry as the legal content writers, we not only write for our client’s campaigns but other digital marketing agencies as well. Content is not an easy business, but my wife builds a pretty amazing process.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My wife and a great friend started the business, and I joined several months after. Yvette for her dedication, drive, organization, green belt training for creating a business and process that made s successful while being a mom and raising amazing boys. Ken LaVan, our friend who guided us, gave us an opportunity and taught us about business, Ken Hardison who has opened doors for us as well. He runs PILMMA a legal marketing system for attorneys. My parents for the prayers and wisdom. Jason Hennessey who partner3ed with us on The SEO side of the business almost three years ago. Great at business, hiring rock stars and keeping our clients growing.
Contact Info:
- Website: http://www.wedowebcontent.com
- Phone: 954-530-7296
- Email: alex@wedowebcontent.com
- Facebook: https://www.facebook.com/WeDoWebContent/
- Twitter: https://twitter.com/xandervalencia
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