Today we’d like to introduce you to Yanet Pajaro.
Hi Yanet, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I was born in Venezuela and came to the United States with just $60 in my pocket—$20 of which I still carry with me as a reminder of where I started. My first job was cleaning houses. That humble beginning became the foundation of a cleaning business that eventually grew into a franchise.
But while I was building a business, I was also rebuilding myself. I went through a deep healing process and reconnected with my roots. That journey led me to writing, and to giving meaning to my story.
Each book I’ve written reflects a piece of that path:
📘 “Mi mamá es una Housekeeper” honors hardworking women like my younger self.
📘 “El armario de Natalia” is a legacy of values to help prevent the early sexualization of children.
📘 “El plan secreto para detener a un bullying insistente” provides emotional tools for children.
As I began sharing stories, I connected more deeply with people. That connection led me to study, to train as a speaker, and to grow into a new version of myself. I discovered that stories have the power to heal, educate, and unite.
Today, I bring together everything I am—immigrant, mother, writer, entrepreneur—through Pishiko Media, a creative company that produces meaningful content for children and families. Through books, audiobooks, and emotional learning experiences, we aim to educate with heart and values.
Looking back, every chapter of my life brought me here. And today, I write not just to tell my story, but to help others shape theirs.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Has it been an easy journey?
No, it hasn’t. But every difficulty has been a teacher.
The biggest obstacle wasn’t external—it was internal: my own mental limitations, fears, and the biases I held about what it meant to clean houses or to be a migrant woman with a strong accent. I had to free myself from those ideas, break through beliefs that made me feel less, and learn to value the work that sustained and propelled me forward.
I also faced practical barriers, like the language. English is still a challenge, but I haven’t let that stop me. I’ve found solutions: I’ve surrounded myself with people who help me communicate, I use platforms, technology, headphones… and I keep learning. I also live with dyslexia, which has made the journey of writing and communication even more challenging. But it hasn’t stopped me. On the contrary—it’s taught me to see and tell stories from a much more human place.
All of that has made me stronger. Today I know: it’s not about the path being easy, but about walking it with purpose and refusing to give up.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am an author, speaker, and founder of Pishiko Media, a creative company that develops purpose-driven content for children, families, and organizations. My specialty is telling stories that educate, heal, and plant values—both in the home and in corporate environments. Through my books, conferences, and workshops, I aim to shape agents of change capable of transforming their surroundings through empathy and emotional awareness.
Each of my books includes a curated list of values and educational activities designed to strengthen bonds, foster critical thinking, and spark meaningful conversations between adults and children.
My personal journey—from cleaning houses to building a franchise and becoming a writer—is what fuels my desire to inspire others to rewrite their own stories. I combine the authenticity of lived experience with practical tools for personal and emotional growth.
I’m proud to have created a socially impactful editorial line, and to bring that same message into the corporate world, where my conferences promote more human-centered cultures aligned with purpose.
In 2026, alongside Huacar Barradas and Vanessa Montilla, we will launch a series of children’s meditations focused on emotional regulation, and release three books aimed at preventing bullying in schools. We’ll also continue hosting community gatherings in collaboration with the City of North Miami Beach, along with other spaces dedicated to respectful parenting and child advocacy.
What sets me apart is my approach: I use values—based on Simon Dolan’s tri-axial model—and storytelling as tools for transformation. I don’t tell stories just to tell them; I tell stories to heal, to educate, and to create change.
Can you talk to us a bit about the role of luck?
I believe luck isn’t a stroke of chance — it’s the result of the decisions you make, even when no one is watching. To me, luck is built day by day, through small but consistent actions, with commitment, vision, and above all, purpose.
I’ve spent over seven years working intensely—quietly planting seeds, training myself, writing, failing, learning, and trying again. Every book I’ve published, every talk I’ve given, every step I’ve taken with Pishiko Media has been the result of conscious decisions and a great deal of effort. It hasn’t been about luck. It’s been about perseverance.
Contact Info:
- Website: https://pishikomedia.com
- Instagram: yanet.pajaro
- LinkedIn: yanet pajaro
Image Credits
foto 1 manuel hernandez el resto son fotos propias
