Today we’d like to introduce you to Michelle Rupp.
Hi Michelle, please kick things off for us with an introduction to yourself and your story.
My story begins on local television in the late 1990s. Journalism was my passion and my career began as a local television producer. I created a mid-morning lifestyle show in 2000. It was one of the first of its kind.
After a couple of years behind the camera, the dream came true of being in front of the camera. I spent roughly 20 years in television as a reporter and later as a main anchor in different markets. Once leaving the business, my skills translated well into public relations, marketing, and communications.
In August 2022, I left a C-Suite level strategy and communications position to go out on my own with the small business I created in March 2021, Memorable Results Media. I bring my 20 years in television combined with 7 years in PR, marketing, and communication strategy to provide those services to small businesses. I help small business owners around the country generate positive publicity in their towns with their local media.
I offer a hands-off approach, where I do the media outreach on behalf of the business myself. Or a DIY option where I teach, coach and consult small business owners on how to do it themselves. All without needing major ad budgets or media buys.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Most days are really good! Not all days are gumdrops and sunshine. Entrepreneurship can be hard, grueling, and lonesome at times. If it were not for a strong support group of other female entrepreneurs and families those not-so-great days would be tough.
With so much of my business in the online space, navigating the ever-changing landscape of social media can be enough to make the strongest person want to quit. As I become more comfortable with being uncomfortable, I gain the perspective that the struggles may not be that bad. I’m grateful to be doing what I love. As long as I don’t lose sight of the vision!
Appreciate you sharing that. What else should we know about what you do?
Memorable Results Media is a public relations and communications business specifically for small businesses – small is relative – generating positive publicity for these businesses in their community. Leveraging my 20 years of experience in television news and 7 years in PR, marketing, and strategy, I help business owners develop the best way to get their business seen. I also help owners move past fears of being on camera; whether for the news or social media.
I am passionate about taking a business’s story and turning it into a story for the local newspaper, a specific magazine, local radio, or tv. The client sees a near-immediate response when they are featured in the press! One client saw an increase in revenue by 40% and went on to have their first 6-figure year. Other clients notice increases in customers which turn into an increase in their revenue. All without massive ad budgets but rather leveraging my expertise and contacts in the industry.
I am most proud of the good Memorable Results Media accomplishes for small businesses and non-profits. From seeing an increase in customers to navigating a catastrophic tornado that wiped out one business, in the end, these businesses are receiving local (and national) publicity and are top of mind for consumers looking to purchase.
Before we go, is there anything else you can share with us?
I am an avid runner! I’ve completed nearly 40 half marathons, 18 marathons, and 1 ultramarathon. Running and being active is an important part of my life. Some of my favorite clients are races and local running stores around the country.
Other hobbies include traveling, reading, and shoe shopping!
Contact Info:
- Website: www.memorableresultsmedia.com
- Instagram: @memorableresultsmedia
- Linkedin: @Michelle Rupp
