Today we’d like to introduce you to Daria Romay.
Hi Daria, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I began working in the events industry while I was still a university student in a small Russian city, Chelyabinsk. At that time, my work was primarily focused on social initiatives and community events. We regularly organized projects and large-scale events for students, as well as for the city and the region, including events that took place on a nationwide level.
Over the years, I explored several different professional paths. For a long time, I worked as a makeup artist while living in Mexico. During that period, I had the opportunity to work closely with brides, which allowed me to understand their needs, how they prepare for their weddings, and what truly matters to them throughout that process. I often realized that many of the challenges they were facing were problems I could easily help solve.
After moving to the United States, to Miami, I decided to bring together these two areas of experience — the wedding industry and event production. That decision marked the beginning of a new chapter in my life, as I stepped into my role as a wedding planner.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I wouldn’t describe this journey as a very smooth road, if only because this decision took a long time to truly materialize in my life. For example, while I was living in Mexico, it was difficult for me to imagine organizing large-scale events for such an important day in a woman’s life as her wedding. One of the main reasons was that it was challenging to find people with whom I shared the same mindset and professional standards—people I could trust to be part of the process.
To be honest, Eastern Europeans often have a very different mentality. Because of that, I could sometimes come across as a bit blunt. Not rude, but direct. Many people found it difficult to work with me because I can be straightforward, I can be demanding, and I tend to say exactly what I think. Unfortunately, in Mexico this was not always perceived in a positive way.
However, after moving to the United States, to Miami, I realized two important things. First, there are many people here who, just like me, are foreigners building their lives in a new country. And second, my European vision of events—the level of aesthetics, structure, and expectations I bring—actually resonates with their standards and values. It became much easier to find people who share a similar approach and with whom I feel comfortable building a team.
At the same time, I understood something even more important: trying to hide who you are, trying to be agreeable and “convenient” for everyone, is ultimately a path nowhere. In the process, you lose yourself—your essence, your personality.
So I decided not to pretend to be someone else. I’m not going to try to be different from who I truly am. Yes, maybe sometimes I don’t smile as much as people expect, or maybe my so-called “Slavic stare” shows up from time to time—but that’s simply who I am. And I’m confident that for many people this authenticity will actually be reassuring, because it shows that I’m not trying to play a role or present a version of myself that isn’t real.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I organize and produce events, primarily weddings, in Miami and Broward County. My approach to planning is rooted in one core principle: for me, it is not enough to simply organize a wedding or create a beautiful event. What matters most is truly understanding the people I work with.
I don’t just want to create something visually beautiful—I want the wedding day to become a reflection of the couple themselves. Every event I design, every wedding I plan, is deeply personalized. I never begin a conversation with a couple by asking about napkin colors or what flowers they want in their bouquet. What matters first is their story: how they met, what is important to them in life, what they love, how they spend their free time, and sometimes even how their profession shapes who they are.
From those details, the entire creative and planning process begins to unfold.
A wedding is not simply about a reception, a cocktail hour, or a cake. A wedding is the story of two people who have walked a meaningful journey and ultimately chosen each other for exactly who they are. It marks the moment when they decide to build a future together. On that day, they gather the people who matter most in their lives—people who share their values, their principles, and their worldview.
Guests do not love a couple because they were invited to a beautiful dinner. They love them for who they are—their personalities, their interests, their values, perhaps their passions, their work, or the life they have built. And that is exactly the story I want to reveal through the wedding.
My goal is to create an experience where guests feel that this is not just another event. It is something deeply personal, meaningful, and filled with intention—a celebration that truly reflects the essence of the two people at its center.
What matters most to you?
For me, the most important thing is to create and convey an atmosphere in which people feel truly comfortable. I don’t want the event to be just a beautiful picture that everyone forgets two days later. I want it to be something memorable for everyone who attends—an experience woven with meaning, story, and thoughtful details that matter to the couple.
At the same time, this is not simply about surface-level personalization. It’s not about printing the couple’s monogram on napkins or placing a neon sign with their last name somewhere in the room. True personalization goes much deeper than that.
For example, if a couple met and spent a meaningful period of their life in Thailand, I would try to find a venue in Miami that could evoke a similar atmosphere. Or perhaps incorporate into the bride’s bouquet the same flowers her partner gave her on their very first date.
Many guests may never consciously notice these details. But they will feel them. And that feeling is what truly shapes the experience.
For me, the goal is always to create a wedding—or any event—that is not only beautiful to look at, but also deeply meaningful to experience. An event that resonates not only with the eyes, but with the soul. That, above all, is what matters most to me.
Pricing:
- Month-of coordination start at $2000
- Micro wedding planning starts at $5000
- Full wedding planning starts at $8000
- Wedding Strategy Sessions 150/hour
Contact Info:
- Website: https://www.house-of-romay.com/
- Instagram: https://www.instagram.com/house.of.romay
- LinkedIn: https://www.linkedin.com/in/daria-romay-7a6b1538a/
Image Credits
Elena Ruzgis, Polina Vilkova, Ellie McKenzie
