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Life, Values & Legacy: Our Chat with Marc Hurwitz of Aventura

We recently had the chance to connect with Marc Hurwitz and have shared our conversation below.

Good morning Marc, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What do you think is misunderstood about your business? 
One of the biggest misconceptions about Crossroads Investigations is that we’re just ‘gumshoes’—someone sitting in a car with a camera waiting for something to happen. That’s the old stereotype of a private investigator, and it doesn’t reflect the premium, white-glove service we provide today.

Crossroads Investigations is a modern intelligence and research firm that offers far more than surveillance. We provide comprehensive background checks, asset searches, due diligence, and global investigative services for attorneys, corporations, and private clients. We’ve built our reputation on being trusted advisors—our clients rely on us not just for information, but for actionable intelligence that helps them make strategic decisions.

What sets us apart is our breadth of services and our approach. We don’t just sit back and gather data—we interpret it, verify it, and deliver it in a professional, client-friendly way. We’re also highly discreet, with a ‘white glove’ standard of client care. Whether it’s uncovering hidden assets, tracking down beneficiaries, or conducting international investigations, we bring a level of sophistication, resources, and professionalism that goes far beyond the ‘gumshoe in a car’ image. That’s why our clients trust us with their most sensitive and complex challenges.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Marc Hurwitz, and I’m the founder and president of Crossroads Investigations, a premier private investigation and due diligence firm based in Florida. What makes Crossroads unique is our white-glove, premium approach to investigations. We offer a full spectrum of services—ranging from background checks and asset searches to surveillance, global due diligence, skip tracing, and next-of-kin locates—tailored for attorneys, corporations, and private clients.

My background as a former CIA officer and counter-terrorism analyst adds a unique layer of expertise, tradecraft, and discretion to how we operate. Our clients trust us with their most sensitive matters, and we pride ourselves on delivering verified, actionable intelligence with unparalleled professionalism.

Right now, we’re focusing on expanding our global reach and enhancing our digital intelligence capabilities so we can continue to meet the evolving needs of our clients, especially in complex corporate and legal environments. What drives us is the combination of precision, discretion, and the ability to deliver clarity in situations where the stakes are high and the details matter.”

Okay, so here’s a deep one: What breaks the bonds between people—and what restores them?
What breaks the bonds between people is dishonesty, secrecy, and a lack of trust. Once trust is gone, relationships—whether personal or professional—can unravel quickly. What restores those bonds is truth. Truth brings clarity, accountability, and ultimately healing. That’s why our industry is so important. At Crossroads Investigations, everything we do is rooted in uncovering and verifying the truth. Whether it’s confirming facts in a legal matter, finding hidden assets, or uncovering deception, we help our clients see the reality of a situation so they can make informed decisions. We take pride in always being on the side of truth—because that’s the side that restores trust and integrity.

If you could say one kind thing to your younger self, what would it be?
I would tell my younger self to trust in my own abilities and instincts, especially when it comes to taking risks. I never imagined I’d be an entrepreneur, but stepping out of my comfort zone and building Crossroads Investigations has been one of the most rewarding decisions of my life. I’d remind myself that believing in yourself is the first step toward creating something meaningful and successful.

Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
My closest friends would say that what really matters to me is living by integrity and honesty, both personally and professionally. I care deeply about doing the right thing, even when it’s not easy, and that’s reflected in the core values of Crossroads Investigations—being trustworthy, discreet, and delivering the truth with excellence. They’d say I’m someone who values loyalty, transparency, and making a positive impact on others, whether it’s through my work or my personal relationships.

Okay, we’ve made it essentially to the end. One last question before you go. If you retired tomorrow, what would your customers miss most?
If I retired tomorrow, I think our customers would miss the trust and personal attention that come with working with Crossroads Investigations. Our clients know that when they call us, they’re not just getting information—they’re getting verified, actionable intelligence delivered with professionalism, discretion, and care. They’d miss our commitment to being on the side of truth, our responsiveness, and the peace of mind we provide by handling sensitive matters with a white-glove approach. That personal connection and reliability are what set us apart.

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