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Life, Values & Legacy: Our Chat with Larry Witt of Pinewood

Larry Witt shared their story and experiences with us recently and you can find our conversation below.

Larry, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What do you think is misunderstood about your business? 
That our business is just about decorating

Can you briefly introduce yourself and share what makes you or your brand unique?
Larry Witt Jr. is an award-winning visionary, host, and instructor whose passion has always centered on the artistry of celebration and meaningful connection. As the creative force behind The Larry Witt Experience—a boutique event design & production firm celebrated for transforming personal narratives into unforgettable experiences—Larry has redefined the landscape of event styling and production. His dynamic new venture, ELEVATE: The Visionary Event Lab, was born from a desire to inspire and educate the next generation of event professionals, offering immersive hands-on learning tailored to those who believe events can not only captivate but leave a lasting impact on hearts and minds.

From his earliest days, Larry was fascinated by the convergence of creativity, aesthetics, and celebration. This passion evolved into a calling to create spaces and moments that linger in memory, blending storytelling, emotion, and innovation. With more than a decade of experience, Larry’s portfolio includes collaborations with renowned brands, leading industry figures, and high-profile venues. His expertise spans conceptual design, florals, lighting, spatial planning, and luxury event production, all meticulously tailored to capture each client’s unique vision.

Larry’s commitment to excellence is evident in every project, whether an intimate occasion or a grand-scale gala. His personalized approach and relentless attention to detail consistently elevate ordinary gatherings into extraordinary, immersive events. As the author of “Soiree Today the Larry Witt Way,” he shares his wisdom to empower others, championing creativity and authenticity in every celebration.

Okay, so here’s a deep one: What part of you has served its purpose and must now be released?
As Larry Witt Jr., when reflecting on what part of me has served its purpose and must now be released, I recognize the need to let go of the relentless drive for control and the belief that my worth is defined by constant hustle and perfection. This mindset may have once propelled my career in event design and production—helping me organize and deliver flawless experiences—but now it limits my creativity, joy, and authentic connection with others.

Releasing this part means embracing trust in myself and in the unfolding of life, allowing space for rest, vulnerability, and genuine self-expression. It is about stepping away from the need to prove my value through overwork and control, and instead, opening to new possibilities that align with my evolving vision as a creative leader and entrepreneur.

This release is an act of self-love and growth, enabling me to embody my true potential more fully. It allows me to nurture deeper relationships, foster creativity, and inspire others through my work with ELEVATE: The Visionary Event Lab. By letting go of outdated patterns, I create space for transformation and the freedom to innovate with heart and authenticity in every celebration I craft.

Was there ever a time you almost gave up?
Never I always knew inside my heart that I was more than creative. I was a visionary

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
ELEVATE: The Visionary Event Lab

I plan to take Elevate a tour

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I impacted their lives with love, creativity, motivation, but more importantly my love for everyone and my gift

Contact Info:

  • Facebook: ELEVATE: The Visionary Event Lab

Image Credits
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