We’re looking forward to introducing you to Daniella Vazquez. Check out our conversation below.
Daniella, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What are you being called to do now, that you may have been afraid of before?
Brains & BeautyRx started out as my gay diary on my notes app. I was venting in lowercase italics and somehow created a community of sentimental hot girls. Suddenly, my writing was getting shared more than the products. Which like… thanks? But also rude.
Then Double Standard NYC reached out after one of those posts. Then Authentic Ego brought me on as a creative. And that’s when I realized, maybe my voice isn’t just a side effect of what I do… maybe it’s the whole point.
I never set out to be a writer. I just couldn’t shut up in a way that made people feel seen. Now I get to do that on purpose and honestly? It’s really been the sweetest surprise.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Daniella Vazquez, a registered nurse with a background in emergency medicine, a writer, and the founder of Brains & BeautyRx: a boutique for healthcare girlies who needed a little softness in a job that rarely gives you any.
I started BBRX when I got tired of feeling like being feminine and sensitive meant being taken less seriously in a career that often rewards toughness over tenderness. The ER was loud, fast, and ego-driven, and I was the girl showing up with iced matcha, lip gloss, and a heart that felt everything. I didn’t always fit the mold, so I made my own.
What started as a few cute badge reels turned into a full-blown brand and surprisingly, my writing is what people really started connecting with. I’m now working with brands like Double Standard NYC and Authentic Ego, helping them sound less like a brand and more like a best friend.
Right now, I’m working on a Soft Girl Affirmations Deck in collaboration with the incredible artist Lilly Prinz, a dreamy, healing-forward project that blends words and visuals to remind sensitive girls that their softness is a strength. It’s a love letter to the versions of us that needed gentleness in all the places we were asked to be hard. I’m hoping to have it ready for the girls and the gays by the holidays, because I can’t gift everyone therapy, but I can give affirmations.
Now I’m building Brains & BeautyRx into something that celebrates the girlies who care deeply, cry easily, and still manage to get it all done. It’s soft, it’s smart, it’s slightly unhinged, and somehow, it works.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
I was the kid who got full princess treatment at home but felt weirdly invisible at school. The one who told her kindergarten class she wanted to be a mermaid when she grew up and genuinely thought that was a career path. I was dramatic, sensitive, and deeply intuitive before I even knew what intuition meant. I could feel when someone in the room was upset before they even said a word… and then I’d cry about it.
I was also the girl writing love notes to everyone, making tea parties in the living room, and naming every stuffed animal like it had a birth chart. I was soft in a world that kept hinting I’d need to toughen up. And eventually, I tried to trade her for structure and survival, but she’s annoyingly persistent. And I love her for that.
Now, I think I’m just trying to make her proud. Or at least prove that mermaid-adjacent careers do exist.
If you could say one kind thing to your younger self, what would it be?
I’d tell her: you’re not too much, you’re just feeling things other people haven’t even slowed down long enough to notice.
Your softness is not a flaw. Your sensitivity is not a weakness. You are not dramatic for caring deeply, for overthinking, for needing more than surface-level anything. You’re just emotionally fluent in a world that barely speaks the language.
I know you’re trying to shrink yourself to fit. I know you think being easygoing will make people stay. But the ones who are meant for you will never ask you to tone it down to be palatable.
So keep crying. Keep writing. Keep dreaming up futures no one else can see yet. The girl who feels everything ends up creating everything.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What’s a cultural value you protect at all costs?
Softness. In a world that constantly glorifies hustle, detachment, and being “unbothered,” I fiercely protect the value of softness: emotional fluency, empathy, care, and honest connection.
Whether it’s through my work as a nurse, my brand, or the way I speak to myself and others, I believe being gentle is one of the most radical things you can be, especially in environments that don’t make it easy.
We’re often taught that strength has to look a certain way. But I’ve seen firsthand how softness, even quiet, messy, imperfect softness, can shift a room, save a moment or even a life, and bring people back to themselves.
Okay, so before we go, let’s tackle one more area. What do you think people will most misunderstand about your legacy?
I think people might assume I built my legacy from confidence, when really, I built it from softness, self-doubt, and sheer will. They’ll see the aesthetic, the writing, the brand voice and maybe miss the quiet emotional labor underneath it. The overthinking. The heartbreak. The healing.
People might think I was trying to be inspiring. But I wasn’t. I was just trying to survive in a way that felt pretty.
My legacy might look curated, but it was built from emotional instability and Canva. From crying, rebranding, and refusing to get mean about it. If anything lasts, I hope it’s my commitment to being soft and slightly unhinged.
Contact Info:
- Website: https://brainsandbeautyrx.etsy.com/
- Instagram: https://www.instagram.com/brainsnbeautyrx?igsh=OGpwcmEwN2hubDJ4&utm_source=qr
- Linkedin: https://www.linkedin.com/in/daniella-vazquez-371034220?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Image Credits
Lynette Ortiz
Kris Medina
