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Inspiring Conversations with Yosmany Rodriguez of Edit With Effects

Today we’d like to introduce you to Yosmany Rodriguez.

Hi Yosmany, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
From a young age, I was fascinated by technology, music, and the stories behind artists’ creative journeys. What started as a love for music gradually shifted into a passion for the behind-the-scenes process—learning how beats were made, how visuals were shot, and how stories came to life. In my twenties, I was mentored by a producer who introduced me to sound engineering, which opened doors to working with musicians, actors, and eventually the film industry.

When the pandemic hit, I pivoted from music sessions to video production, enrolling in media school and gaining hands-on experience by creating content for artists and businesses. That journey grew into my own company—Edit With Effects—where I now specialize in content creation and brand storytelling. For me, the most powerful part of this industry is knowing that while anyone can own equipment, no one can replicate your unique creative process.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
When the pandemic hit, everything I had worked for seemed to fall apart. My music clients stopped booking sessions due to mask protocols, inspections, and the isolation we all faced. It felt like all my progress in sound engineering and networking with artists had been erased overnight. But instead of giving up, I pivoted. A close friend pushed me to explore video production, and that advice completely changed my path.

I enrolled in media school, got certified, and began creating content for artists and businesses in my network—often at no cost—just to gain real experience. From music videos to interviews, podcasts, commercials, and even managing social media platforms, I slowly rebuilt and expanded my clientele.

That struggle taught me adaptability, and ultimately led me to launch Edit With Effects, my own media company. Today, I focus on content creation and brand storytelling, and I’m grateful that what once felt like a setback turned into the foundation for growth.

Alright, so let’s switch gears a bit and talk business. What should we know?
What We Do & What We Specialize In

Edit With Effects is a content creation and video-editing studio that works with both emerging and established brands to produce high-impact visual content.

We specialize in transforming raw video or footage into compelling stories — whether that’s social reels, drone shoots, testimonials, YouTube shorts, or polished commercial content.

We also provide marketing support: assets for ads, animated overlays, copy/captions, strategy sessions and analytics.

What Sets Us Apart

Full-range service with growth tiers: We offer different packages (“Starter Spotlight,” “Growth Catalyst,” “Digital Dominator”) so clients can pick what fits their current stage, and scale up.

Creative + Strategic: It’s not just editing — we pay attention to how content performs, how it’s delivered, how it connects with audiences. We don’t just make pretty visuals; we make visuals that work.

Storytelling & Brand Voice: We help brands tell their stories in authentic ways. Because while anyone can own gear, not everyone has a unique creative process, a distinctive voice, or the strategic instincts to stand out. (This is part of what Yosmany Rodriguez’s journey reflects.)

What We’re Most Proud Of (Brand-Wise)

That we have been able to turn obstacles (like the pandemic) into opportunity — developing new skills, rebuilding client relationships, and expanding service offerings.

That through Edit With Effects clients don’t only get technically good edits, but content that feels intentional — where every cut, every effect, every piece of motion graphics contributes to the brand’s identity.

Also proud of growing from working for free or small projects (to learn and expand) into running a full media company with services that support businesses, artists, brands in diverse ways.

What We Want Readers / Clients to Know

If you partner with Edit With Effects, you’re getting more than “just video editing” — you’re getting a creative partner who cares about your message, your growth, and your creative identity.

Whether you’re looking for short-form content (Instagram, TikTok, Reels), full video production, content repurposing, marketing-ready assets, or a full suite of storytelling tools — we can customize what you need.

We believe in collaboration, in unique ideas, in doing the work that doesn’t just look good but connects. And while others may have the same tools, your creative ethos, your story, your process is what can’t be copied — and that’s what we aim to highlight.

So maybe we end on discussing what matters most to you and why?
My family, everything that I do is for them. The freedom of working for myself and being able to be there for them and all of my kids social events. See, watching your kids grow is priceless. That is time that we can’t never get back.

Contact Info:

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