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Inspiring Conversations with Taty Caro of Tats Logistics Inc

Today we’d like to introduce you to Taty Caro.

Hi Taty, we’d love for you to start by introducing yourself.
For most of my career, I’ve thrived in the luxury fashion industry, a world filled with beauty and elegance. But deep down, I always felt a pull toward something more grounded in everyday life. The pandemic was my wake-up call; I realized I needed to transition into a more resilient industry—transportation. Leveraging my experience with affluent clients, I chose to specialize in brokering luxury and autonomous vehicles. With fierce competition, I knew I had to stand out, so I focused on delivering white-glove service, integrity, and fair pricing. This approach has opened doors I never imagined, placing me in incredible rooms and redefining my career.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business is a journey filled with research and countless trials. For many startups, including mine, the biggest hurdle has been securing funding. It’s a tough cycle: banks want you to already have money before they’ll lend you any. So, I’ve learned to take small steps. Instead of waiting to invest $10,000 in marketing and ads, I invest $1,000 and make every penny count. Little by little, I’ve been able to make progress on my own terms.

Thanks – so what else should our readers know about Tats Logistics Inc ?
Tats Logistics is a transportation brokerage dedicated to serving the luxury and autonomous vehicle market. We’ve built a reputation for excellence by focusing on the unique needs of this special group. Our drivers undergo specialized training for handling electric vehicles. From the first phone call to the way they secure the vehicle; we make sure it’s a pleasant experience for our clients

What truly sets us apart is our commitment to transparency and integrity. I believe in keeping my word; I’d rather lose a transport than make promises I can’t fulfill. I wanted to create a brand that respects people’s intelligence and offers fair pricing. I don’t aim to make my entire year’s revenue from just one client. Instead, I treat every client the way I’d want to be treated, with honesty and respect.

Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
“ The substance of things” – by Charles Capps. I read it every few months and take something out of it every time.

“ The richest man of Babylon”- by George S Clason- a book to keep your feet on the ground

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