Today we’d like to introduce you to Sina Hard Seltzers. They and their team shared their story with us below:
Sina Hard Seltzers were created in response to the increasing popularity of Hard Seltzers, blending it with a unique spirit infusion. While typical varieties of alcohol found in Seltzers include Malt liquor, Vodka, and Tequila, we aimed to introduce a novel twist. Enter Sina, meticulously crafted with Peruvian Pisco, a spirit distilled exclusively from select grape varietals. We are thrilled to collaborate with renowned Peruvian chef Rodrigo Fernandini, whose acclaimed restaurants, including Artesano in NYC, Ayllu in Tampa, and a forthcoming establishment in Brickell, have redefined Peruvian cuisine. With Rodrigo’s expertise, we are committed to redefining the hard seltzers market by delivering a premium-quality product to discerning consumers seeking an elevated drinking experience. Presently, Sina is available in South America, with our inaugural shipment scheduled for mid-March in the United States.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Every market has its challenges. In South America, Hard Seltzers do not have the same popularity as in North America. As of today, we have changed the culture in Peru regarding Hard Seltzers, making them the go-to alcoholic beverage.
Here in the United States, we aim to revolutionize the Hard Seltzer landscape with a flavor profile like no other. We have conducted multiple focus groups and have consistently ranked first or second in preference.
We’ve been impressed with Tumi Spirits USA LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
What sets us apart is our unwavering commitment to quality and innovation. We source only the highest quality Pisco, a distinctive spirit made with grapes from the vineyards of Peru. This choice of premium spirit elevates our hard seltzer, providing a unique and sophisticated flavor profile that stands out in the crowded market. We take pride in our craftsmanship.
From the careful selection of ingredients to precise blending and carbonation, each can of Sina is a testament to our dedication to delivering consistently exceptional and great-tasting products.
More than just a drink, Sina represents a lifestyle. It’s the perfect companion for those who appreciate the finer things in life. Whether it’s a social gathering, celebration, or a moment of personal indulgence, Sina elevates the experience.
What sort of changes are you expecting over the next 5-10 years?
We are aiming to become one of the top Seltzer brands in the industry, especially with the different flavors we have coming out. Currently, we offer Black Cherry, Passion Fruit, and Grapefruit.
Over the next 5 to 10 years, the hard seltzer market is poised for dynamic changes driven by evolving consumer preferences and broader industry trends. One notable shift is anticipated in flavor innovation and diversification, with companies likely to introduce unique and exotic combinations to cater to diverse taste preferences. Concurrently, health and wellness considerations are expected to play a pivotal role, prompting a rising demand for low-calorie, low-sugar, and natural ingredient options as consumers prioritize healthier beverage choices.
Sustainability is set to become a cornerstone of the hard seltzer market, with an increasing focus on eco-friendly packaging, sustainable sourcing of ingredients, and responsible production practices. Premium and craft varieties are also expected to gain traction as consumers show a willingness to invest in higher-quality and artisanal experiences. The convergence of different beverage categories may give rise to hybrid drinks, blending elements of hard seltzers with other alcoholic beverages to create innovative products that cater to diverse consumer preferences.
Global expansion is on the horizon, with hard seltzers likely to find new markets outside North America. The versatility of hard seltzers, often celebrated for their refreshing and customizable nature, makes them well-suited for adaptation to diverse cultural and regional preferences. As the global reach of the market extends, companies are likely to engage in localized strategies, tailoring their products to resonate with the unique tastes and preferences of consumers in different regions.
This could involve incorporating region-specific flavors, aligning marketing messages with cultural nuances, and adapting branding to appeal to diverse demographics. The emergence of regional and international players in the hard seltzer space is anticipated, contributing to a more vibrant and varied market landscape.
Pricing:
- Depending on the location the six-pack of Sina is $18-22
Contact Info:
- Website: https://sinahardseltzers.com/
- Instagram: https://www.instagram.com/sinahardseltzers/
