Today we’d like to introduce you to Natalie Lazarovich
Hi Natalie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always been obsessed with scent. It’s had this pull on me for as long as I can remember. Like most perfume lovers, I started out collecting fragrances, but for me, it went deeper than just wanting to smell nice. Every scent told a story or brought back a memory, and I became fascinated by that power.
I started experimenting in my kitchen, just playing around with essential oils and making simple perfumes. I gifted some of my creations to friends and family, and watching how they embraced these scents was incredibly rewarding. These weren’t just perfumes to them – they became their signature scents, part of their daily rituals. That’s when it hit me – I needed to take this passion further.
That’s really how Lélior came to be. Not from some grand business plan, but from this deep love of how scent connects to who we are. We work with the finest natural ingredients we can find, but what we’re really trying to do is capture something authentic—maybe it’s that first coffee on a crisp morning or the salty breeze of the ocean at sunset. Those real moments, you know? That’s what Lélior is about.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nothing about this journey has been smooth—except for creating the scents. That part has always felt natural, like second nature. But everything else? It’s been a challenge. Sourcing the highest quality ingredients, building a brand from the ground up, and navigating the ups and downs of running a business all came with their own set of obstacles.
There were moments of uncertainty, setbacks that tested our patience, and a lot of lessons learned the hard way. But we kept going. Passion, persistence, and a deep belief in what we were creating pushed us forward.
Today, Lélior is a nationwide brand, and our sales continue to grow every month. The road hasn’t been easy, but every struggle has been worth it. And we’re just getting started.
We’ve been impressed with Lélior Fragrance, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Lélior is a fragrance house dedicated to creating luxurious, handcrafted scents for both personal and home use. My husband and I are the founders and perfumers, personally crafting every fragrance in our studio. When you purchase a Lélior fragrance, you’re getting something we’ve blended, tested, and perfected ourselves.
We know that scent is more than just a pleasant aroma. It sets the mood, stirs memories, and creates experiences. Take our Hotel Collection—we’re not just designing fragrances that smell good, we’re recreating a feeling. That moment when you step into a luxury hotel lobby, take a deep breath, and think, “I’ve arrived”. That’s the kind of experience we strive to capture, he crispness of ocean air, the elegance of freshly cut white lilies, or the warmth of amber and vanilla
What I’m most proud of is how we’ve grown. We started small, just the two of us blending fragrances, and now our diffusers are in homes across the country. But no matter how much we expand, we’ve kept true to our core. Every single fragrance is still made by us, by hand, in small batches. We haven’t compromised on quality or started outsourcing just because we’re growing.
What Sets Us Apart:
Perfumer-Owned, Perfumer-Created – Every scent comes directly from our hands and hearts. We personally oversee each step, from initial concept to final blend.
True Artisanal Quality – We source the finest natural ingredients and test countless variations until each fragrance is perfect. No shortcuts, no compromises.
Authentic Luxury, Fair Pricing – We keep our margins modest because we believe exceptional fragrance should be accessible. It’s about the art, not the markup.
Growing Through Trust – Our rapid growth comes from a simple principle: create genuine quality and people will notice. We’re building a community of fragrance lovers who appreciate authentic craftsmanship.
Our Offerings:
Premium Home Fragrance Diffusers & Oils – Each one designed to transform everyday spaces into extraordinary environments.
Signature Scent Collections – From the sophisticated ambiance of luxury hotels to the comforting warmth of gourmand blends, each collection tells its own unique story. Our zodiac collection even captures the distinct personality of each sign.
Custom & Bespoke Fragrance Creations – Where your vision meets our expertise. We work closely with you to create a completely unique scent that captures your perfect moment.
We’d love to hear about how you think about risk taking?
Absolutely—we’ve taken plenty of risks. Building Lélior was a risk in itself. The fragrance industry is dominated by major brands, and breaking in meant going up against giants with no guarantees. But we believed in what we were creating and took the leap anyway.
One of the biggest risks was committing to only the highest quality natural ingredients, no matter the cost. It made production more complex and profitability a longer road, but we refused to compromise. We knew that if we focused on quality, people would notice.
Scaling the brand was another major leap. Expanding nationwide meant making significant financial investments in marketing and production, all without knowing how the market would respond. There were moments of doubt, but we pushed forward. The growth and momentum we’ve built prove those risks were worth it.
For us, risk-taking isn’t about being reckless. It’s about believing in something so strongly that you’re willing to embrace uncertainty. Every risk we’ve taken has shaped Lélior into the thriving brand it is today—one that stands for authenticity, artistry, and excellence.
Contact Info:
- Website: https://www.lelior.com/
- Instagram: https://www.instagram.com/leliorfragrance/
- Facebook: https://www.facebook.com/leliorfragrance
