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Inspiring Conversations with ESMA AYDOS of IMD MIAMI

Today we’d like to introduce you to ESMA AYDOS.

Hi ESMA, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Our journey began in 2017 when we entered the short-term rental market with our investment properties.
Recognizing the strong potential in Miami’s hospitality and real estate sectors, we officially founded IMD Miami in early 2019 as a boutique short-term rental management company.

Less than a year later, the pandemic presented unprecendented challenges, but it also became a pivotal moment for our growth. As travel trends shifted, we adapted quickly leveraging our hands-on management style, strategic pricing, and personalized guest experience to meet the rising demand for high-quality short-term stays in Miami.

Today, we manage more than 60 properties across Miami and Miami Beach, providing full-service for both investors and guests. Our approach combines smart technology, local market expertise, and a performance-driven mindset to maximize occupancy rates and returns.

Looking ahead, we anticipate 30% growth by 2026, supported by new real estate developments specifically designed for the short-term rental market. Our focus remains same: creating exceptional guest experiences while delivering strong, sustainable results for our partner property owners.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has certainly not been a smooth road. Like many in the hospitality and short-term rental industry, we faced significant challenges during the pandemic. The sudden wave of cancellations, reimbursements, travel restrictions, and uncertainty tested our resilience and adaptability. There were moments when the outlook seemed uncertain, but through determination, teamwork, and a focus on long-term goals; we managed to overcome those obstacles.
Today, we are proud and grateful how far we’ve come.

Beyond the pandemic, operating in the short-term rental industry for over seven years, has brought its share of challenges from unexpected operational issues to the complexities of managing guest expectations and maintaning property standards. However; our commitment to excellence, our dedicated team, and our shared passion for hospitality have carried us through every difficulty.

This journey has taught us invaluable lessons about perseverance and growth. We continue to evolve every day, striving to improve our operations and enhance the experiences of both our guests and our partners. For us, it’s a continuous journey of learning and becoming better at what we do.

Appreciate you sharing that. What should we know about IMD MIAMI?
IMD Miami is a boutique short-term rental management company specializing in income-generating real estate across Miami and Miami Beach. With deep local expertise and a performance-driven mindset, we provide tailored, full-service solutions for both investors and guests.

Our model blends smart technology with hands-on care — leveraging dynamic pricing, strategic marketing, and personalized service to achieve up to 98% occupancy rates and up to 50% higher annual returns for the properties we manage.

We treat every unit as if it were our own, offering a flexible, end-to-end management approach designed to maximize revenue, preserve property value, and deliver a seamless experience for our partners.

We believe that great hospitality, local expertise, and thoughtful design can transform any property into a high-performing asset — and every stay into something memorable. At the heart of our business is a simple goal: to create value for our partners and unforgettable moments for our guests.

What do you like best about our city? What do you like least?
What I love most about Miami is its vibrant energy and unique atmosphere. The city offers a perfect blend of culture, creativity, and sophistication from its world-class culinary scene and luxury retail experiences to its thriving art, music, and social life. Miami is full of color and character; every neighborhood has its own personality. The natural beauty is unmatched with stunning beaches, endless palm trees, and breathtaking sunrises and sunsets that make every day feel like a postcard moment. It’s a young, growing, and dynamic city that never stops inspiring us. We feel truly fortunate to live and work in such a paradise with year-round sunshine and incredible lifestyle.

As for the challenges, like any major city, Miami faces issues such as rising living costs and occasional concerns about safety. The humidity can also be a bit intense at times. However, these are small trade-offs compared to the endless opportunities and quality of life Miami offers. Overall, it’s a city we’re deeply proud to call home.

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