Today we’d like to introduce you to Alexandra Peters.
Alexandra, we appreciate you taking the time to share your story with us today. Where does your story begin?
Alexandra Peters is the founder of the AP Group with ONE Sotheby’s International Realty in Miami. Her team caters to a multi-generational and multi-cultural group of buyers and sellers, and services most of the greater Miami area.
Continuously setting records, Alexandra is a top producer in her market. She has been selling Miami to the world and the world to Miami since 2004. She is a member of the distinguished Master Brokers Forum and has been repeatedly featured in the Wall Street Journal, The New York Times, Business Insider, The Miami Herald, The Real Deal, and on HGTV.
Born in Germany as the daughter of a diplomat, Alexandra was raised and educated both in Europe and the United States. Prior to obtaining her real estate license in 2003, Alexandra worked in journalism for Reuters and CBS News, and later held senior global marketing positions in hospitality, the art & auction business, fashion and the jewelry industry. Alexandra also owned and operated an antique piano business with showrooms in the New York Design Center and Miami’s DCOTA. Her past experiences have left her with a vast global network of loyal contacts and resources.
Alexandra is an out-of-the-box thinker and sets herself apart by implementing a very personal client- and property-specific approach to real estate. Her professional background in Luxury Sales, PR & Marketing enables her to create customized promotional campaigns specific to the needs of each of her real estate transactions.
She has achieved success by staying informed and responsive to new market trends, perceptive to detail, and always committed to her clients’ best interest. Her reputation for excellent service and high ethics, coupled with her vast knowledge of the local market, superb negotiation skills, and balanced demeanor has resulted in a strong following of repeat clientele, and an ongoing respect among her peers.
Alexandra acts as a Miami ambassador for ONE Sotheby’s International Realty to Germany, Austria and Switzerland. Alexandra is completely bilingual in English/German and works with a team who can provide real estate services in Spanish, French, Dutch, Italian and Portuguese.
Alexandra resides with her Dutch/Spanish husband in Bay Harbor Islands and dedicates much of her free time to various organizations in the Arts and Classical Music. She is also on the Board of the German American Business Chamber of South Florida.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Like for so many, after 9/11 and having moved to Miami from New York, our business and our marriage fell apart. I was a single parent in a city where I hardly knew anyone with a baby, no green card and a home in foreclosure. At my lowest, I was not able to afford to have my broken down car repaires and had all my cards rejected when trying to buy groceries. Because of the help of a few good friends that saw my potential, I managed to slowly dif myself out of my hole, As I am a good writer, a friend who was a broker asked me to help write and review internet descriptions of buildings and areas in Miami – a great way to gain knowledge of Miami and the market. After I got my green card, another friend lend me the money to get my real estate licence and encouraged me start my career. The rest is history. Today I am happily married again, my daughter, who grew up having to accompany me to many showings, also has her real estate license, I own my own home and continue to achieve top producer recognition in my company.
Alright, so let’s switch gears a bit and talk business. What should we know?
Having worked in the arts and for auction houses I have established a good eye and understanding for historic homes, or properties that display specific period style elements. I also enjoy staging and helping my sellers bring out the best in their properties.
My background in PR and marketing allows me to focus on every one of my customers with a customized approach. I develop very property-specific marketing campaigns for my sellers, and use creative marketing strategies to help my buyers find what they are looking for,
Lastly, being from Europe and speaking German, I have put together a team of German-speaking ONE Sotheby’s agents along the coast of Souht-East Florida who can cater to a german-speaking clientele.
What was your favorite childhood memory?
y father was a diplomat and the first time we came to America I was 4 years ole and we lived in RIverdale, NY. I vividly remember this time: driving in to New York City, seeing the World Trade Center being built, ice skating at Rockefeller Center, grocery shopping at AP with my mom and seeing foods I had never seen before.. . For a little 4 year old girl from Germany, this was a very impressive experience.
Contact Info:
- Website: https://alexandrarealtor.com/
- Instagram: @AlexandraRealtorMiami
- Facebook: https://www.facebook.com/alexandra.petersrutten
- LinkedIn: https://www.linkedin.com/in/alexandrarutten/
- Twitter: @alexandrapr
- Youtube: https://www.youtube.com/@AlexandraRealtorMiami
