Today we’d like to introduce you to Susan.
Hi Susan, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My work began with my own birth experience — a traumatic one.
I went into labor unprepared, unheard, and unaware of my options. No one explained what was happening to my body or why. I didn’t have support, advocacy, or education. I walked out of that experience a parent… but also a survivor of something I didn’t yet know to call trauma.
Years later, everything shifted with my very first doula client — a woman named America.
She wanted a VBAC, but her labor didn’t unfold the way she hoped. She ended up needing a repeat C-section.
But the powerful thing was this:
Her C-section was empowering.
She was calm. She was informed. She made decisions confidently. She felt supported every step of the way.
Her birth was everything mine wasn’t —
• she had knowledge
• she had choices
• she had support
• she had voice
• she had community
Watching her walk through her birth with strength and clarity showed me exactly what was missing from my own experience.
And that’s when I knew:
Birth trauma is often preventable when parents have preparation and support.
If I could change one woman’s story, I could change thousands.
That realization became the heartbeat of My Baby Lady — my classes, my nonprofit, my virtual doula work, my faith-based counseling, and the movement I’m building today to make birth in the U.S. safer, healthier, and more supported.
We all face challenges, but looking back would you describe it as a relatively smooth road?
No — it hasn’t been smooth at all.
I started this work as someone who survived my own traumatic birth, so I had to heal while helping others heal. That alone was a journey. Then came building a business from scratch, learning everything the hard way, juggling family life, and figuring out how to show up even through my own health challenges, and days when motivation was nowhere to be found.
I’ve been dismissed, underestimated, overwhelmed, and burnt out. Switching to virtual work, becoming a nonprofit, writing a book, holding space for people’s trauma — none of that is light work.
And the hardest part?
Trying to change a system that was never built with parents in mind. That’s exhausting… but it’s also exactly why I’m here.
Every bump in the road has made me more committed to making birth safer, kinder, and more empowered — for every family who feels unseen.
As you know, we’re big fans of My Baby Lady, Inc.. For our readers who might not be as familiar what can you tell them about the brand?
My Baby Lady is a nonprofit focused on making birth in the U.S. safer, calmer, and more supported — one Zoom room at a time. I teach childbirth education, offer virtual doula support, provide faith-based counseling, and lead free Parent Wellness Circles that nurture the whole parent: physical, emotional, spiritual, and relational.
I prepare parents before the trauma happens. I guide families through pregnancy, birth, and postpartum with evidence-based education, movement, compassion, and a steady, calming presence. My goal is always the same: help parents feel confident, informed, and truly supported.
What am I known for?
My calm presence.
My compassion.
And my ability to turn a virtual class into a safe, connected community where people feel seen, heard, and cared for.
What sets My Baby Lady apart?
We’re not just teaching a class — we’re rewriting birth stories. My approach blends evidence-based education, spiritual wellness, emotional support, and virtual access so families everywhere, regardless of location or resources, can have an empowering birth experience.
What I’m most proud of brand-wise:
We are building a movement.
A movement rooted in healing, preparation, and real community support.
Readers should also know:
I have two books coming out that reflect this mission:
• My Baby Lady: Transforming The Most Dangerous Place to Give Birth—Rewriting the Birth Story for American Parents, a book about healing, education, and changing outcomes.
• The Rise of the Virtual Doula — a Guidebook for Doulas Ready to Support families Confidently in the Virtual Space.
What I want readers to know about our services:
My Baby Lady offers:
• Ready, Set, Baby! — a 3-session virtual childbirth masterclass
• A free 2-hour introduction each month
• Virtual doula support packages
• Faith-based counseling through Compassion Christian Counseling
• Free Parent Wellness Circles
• And our upcoming Virtual Doula Certification Program
At the heart of everything is this:
I help parents feel prepared, calm, and supported — so their birth story becomes one of strength, not trauma.
What do you like and dislike about the city?
What I love most about Miami is the energy — that warm, electric, colorful mix of cultures, languages, families, and food that makes the whole city feel alive. It’s a place where people don’t shrink themselves; they show up fully. I love the ocean breeze, the colors, the music, and the sense that anything is possible.
And the food? Come on.
Miami knows how to feed your soul — and I love that.
What I Like Least About Miami
What I like least? Honestly, it’s the traffic and the feeling that everyone is in a hurry. I’m someone who thrives on connection, conversation, slowing down long enough to feel people. Miami is beautiful, but sometimes it moves at a pace that doesn’t leave much room for that deep breath, that quiet pause, that “how are you really?”
And parking.
Parking alone deserves its own chapter.
Pricing:
- Ready, Set, Baby! Masterclass (3-week childbirth education series): $150 per couple
- Virtual Doula Support Package (full pregnancy + birth support): $1,145
Contact Info:
- Website: https://Www.mybabylady.com
- Instagram: https://www.instagram.com/susan.mybabylady?igsh=bmF3bzg1amdweHVl
- Facebook: https://www.facebook.com/share/1RY5NNZBfu/?mibextid=wwXIfr
- LinkedIn: https://www.linkedin.com/in/susan-finazzo?utm_source=share_via&utm_content=profile&utm_medium=member_ios
- Youtube: @mybabylady
