Today we’d like to introduce you to Michelle Caba.
Hi Michelle, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My father owned a clothing store, Caba’s Boutique, in Manhattan for 29 years along with other businesses. Branding, sales, and understanding the consumers challenges/interests comes natural to me. I received a Master’s degree from Columbia University in Behavioral Psychology. When I started my 20 years career on Wall Street, it was instrumental in how I managed different personalities along the way. Also helped me understand how brands are built and what drives the consumer when making investment decisions. I left Wall Street in 2018 and became a business owner. I purchased a failed salon in Hoboken, NJ from a reality star. The salon made less than $200 a day. I knew with branding, a strategic marketing strategy, really knowing my target audience, and setting myself apart from the competition would turn the business around. I’ve always been innovative. My salon was the first to incorporate CBD products. We also were the first to have a nail printing machine. I used digital media to expand my brand awareness. Where designers like Fe Noel asked me to participate in her capsule collection release at Bloomingdales with the nail printer and nail techs. It was a success for my business. I invited influencers to try our services which increased my followers and client list. My strategies made the business profitable where I was able to flip it in 8 months. I sold the business and Covid hit. I had fellow business owners contact me to help them with their Digital visibility. That’s when Fama Agency was born.
Through my innovation, thinking outside of the box, and my experience, I help small businesses achieve expanded digital visibility using the same tactics I used at the salon and that publicly traded companies use today. My company, Fama Agency expands their brand through an inbound marketing system where the business stays top of mind resulting in long-lasting success. My clients include salons, medusas, restaurants, realtors, title agents, personal injury lawyers to name a few.
When I’m not growing my business, I help women who want to transition from corporate to entrepreneur through my ninety-day Style Your Business coaching program. I help them build a strong entrepreneur mindset, curate their brand, establish business financial wellness, and build an actionable digital marketing plan.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Building any type of business is never smooth. There are so many challenges I can think of. I think the largest obstacle is believing that you are an expert in what you do. There will be clients that will challenge you. I’ve created rituals that support me as a business owner like meditating, working out, staying in gratitude, and reading industry-related books. There are so many highs and lows to being a business owner. I always say that staying stoic is being successful. When the highs are highs, I don’t stay there. When the lows are low, I don’t stay there either. It’s my consistency and tenacity that keeps the business flowing.
As you know, we’re big fans of Fama Agency. For our readers who might not be as familiar what can you tell them about the brand?
Fama Agency is founded on the idea that through a holistic approach such as business consulting, brand management, and digital marketing capabilities, we help your business go from problem-focused to problem solved. We take the time to understand your brand and find the most effective way to reach your audience. We develop strategies helping your business stand out from your competition through brand visibility, market research, and executional digital marketing tactics that thrust your business into the spotlight.
Fanatical about keeping your business top of mind. We create a constant flow that converts your existing clients into your superfans while finding new clients.
Our tailor-made strategies convert and uncover additional revenue streams while boosting your brand identity.
Who do we service, small to mid -cap businesses in a variety of industries. We create an inbound marketing ecosystem unique to your business. Our goal is client conversion and profitability.
Services offered:
Brand Strategy
Inbound Marketing Strategy and Implementation (social media mgmt, email marketing, and digital ads)
Event Marketing
Public Relations
Content Creation
Commercial script writing and production
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
I collaborate with other business owners often. If you have a service that our clients can benefit from, we will collaborate with you. If you have a client that is in need of our services, we appreciate the referrals and always offer referral fees.
Contact Info:
- Email: info@famaagency.com
- Website: www.famaagency.com
- Instagram: famaagency
- Facebook: famaagencyllc
- Twitter: famaagency
- Youtube: https://www.youtube.com/channel/UCMA-d_Nds5VqpAGHdwiSIAg/videos
