Today we’d like to introduce you to Melissa Lattari.
Hi Melissa, please kick things off for us with an introduction to yourself and your story.
My name is Melissa Lattari. I am Italian, Ecuadorian, and Chinese, and my fitness journey officially began in 2021 – but the story truly starts long before that.
I was born in Los Angeles and moved to Italy when I was seven years old. Being a foreigner at such a young age was incredibly challenging. I didn’t speak the language, felt out of place, and often felt like a fish out of water.
Over time, Italy became my foundation – culturally and linguistically – and eventually my first language.
At fourteen, I moved back to the United States. While I had built a strong sense of self in Italy, returning to the U.S. came with a new struggle: belonging. Culturally, I felt different. I had lived between worlds for most of my childhood and teenage years, constantly moving back and forth. By the time I was an adult, I had moved nearly ten times – and on top of it experienced bullying from my peers.
That instability deeply impacted me. It contributed to years of negative self-talk, disordered eating, and an unhealthy relationship with alcohol. For over a decade, I coped by numbing rather than healing. Alcohol became a crutch, and my body bore the consequences. I felt lost, disconnected, and unsure of who I truly was.
Prior to 2021, I lacked direction. I worked jobs I didn’t feel aligned with, drank often, and knew deep down I was capable of more—but didn’t yet know how to access it.
When COVID hit and the world shut down, everything changed. For the first time, I was forced to slow down and turn inward. Even without a long-term plan, I knew that getting in shape, cleaning up my nutrition, and eliminating alcohol would be the strongest foundation I could build for myself. I committed fully.
I began working out consistently, adopted healthier habits, earned my personal training certification, and started showing up online every single day – documenting the process honestly and without perfection.
Everything shifted when one of my TikTok videos went viral after I shared a raw before-and-after of my cellulite. That moment revealed a massive gap in the fitness industry. So many women are made to feel ashamed of their bodies, yet very few are educated on how to reduce the appearance of cellulite in a healthy, sustainable way. I realized this was where I was meant to serve.
From that point on, my mission became clear: to help women feel confident in their bodies and empowered through education, structure, and consistency.
The journey was far from easy. During COVID, I was fired from Equinox, worked night shifts, and cleaned offices to support myself – while using every spare moment to build my brand. I listened to podcasts, learned relentlessly, and stayed disciplined even when the path felt uncertain.
In 2023, SWEATNGLOW was born.
Fast forward four years later, I’ve built a community of over one million followers across all platforms and launched a fitness app dedicated to helping women reduce the look of cellulite, build strength, and step into the best version of themselves. Hundreds of women have transformed not only their bodies, but their mindsets through my programs.
Today, I’m expanding SWEATNGLOW beyond digital – hosting in-person workouts in Miami Beach, creating my own product line, and establishing myself as a strong, influential presence in the Miami fitness community.
My success has been built on consistency, resilience, and a deep passion for helping women rewrite their stories – just as I rewrote mine.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It was far from a smooth road.
When I first began posting consistently and launched my first product, I was making three to four sales a month- for nearly an entire year. There were long periods where it felt like I was putting in endless effort with very little return. Still, I stayed committed, even when the results didn’t reflect the work.
Everything shifted in 2023 when I founded SWEATNGLOW.
Several of my videos went viral, and with that came a wave of support from the online community. My sales grew rapidly, and the brand finally gained momentum – but not without new challenges.
One of the most difficult parts of growth has been finding people who are truly aligned with the same vision and work ethic to build alongside. Entrepreneurship can feel isolating, especially when you’re evolving faster than your environment.
I’ve been fortunate to cross paths with the right people – mentors and collaborators who helped me gain perspective, think more strategically, and respond with intention rather than emotion.
There will always be obstacles when you’re trying to grow into a bigger version of yourself. But I’ve learned that consistency is what creates breakthroughs. When you show up daily, stay disciplined, and focus on what you can control, momentum becomes inevitable.
Instead of forcing outcomes, I learned to trust the process and surrender the timing to a higher power. I focused on doing the work – every single day – knowing that if I stayed aligned with my purpose, the results would eventually follow.
And they did.
Alright, so let’s switch gears a bit and talk business. What should we know?
My business is SWEATNGLOW, a fitness and lifestyle brand designed specifically to help women reduce the look of cellulite, build lean muscle, and step into a stronger, more confident version of themselves – both physically and mentally.
What we do goes far beyond workouts. SWEATNGLOW combines structured training programs, nutrition guidance, and habit-based systems that support long-term results. I specialize in lower-body training, body recomposition, and education around cellulite – an area that is often misunderstood, stigmatized, or avoided entirely in the fitness industry. Instead of promoting unrealistic standards or quick fixes, I focus on sustainable methods that actually work and can be maintained long term.
What sets SWEATNGLOW apart is honesty and structure. I don’t believe in extremes, punishment, or one-size-fits-all plans. My programs are built around consistency, progressive training, proper fueling, and lifestyle habits that fit into real life. I openly educate women on topics many brands avoid—cellulite, bloating, body image, and the mental side of discipline – so they feel empowered rather than ashamed.
Brand-wise, I’m most proud of the community. SWEATNGLOW isn’t just an app – it’s a space where women feel supported, seen, and held accountable. Hundreds of women have transformed their bodies through my programs, but more importantly, they’ve rebuilt confidence, discipline, and trust in themselves. That transformation is what matters most to me.
I want your readers to know that SWEATNGLOW is for women who are done starting over. It’s for women who want results without burning out, confidence without obsession, and a system they can rely on even when motivation fades. Everything I offer – my app, programs, content, and in-person workouts – is designed to help women stop guessing, stop self-sabotaging, and start showing up for themselves with clarity and confidence.
At its core, SWEATNGLOW is about becoming the woman who follows through – on her health, her goals, and her life.
What are your plans for the future?
Looking ahead, my vision is to continue expanding SWEATNGLOW into a full ecosystem for women’s health, confidence, and transformation.
I plan to launch my own gym wear line designed to make women feel strong, comfortable, and confident in their bodies, as well as open a SWEATNGLOW studio – a physical space where community, movement, and empowerment come together.
Beyond fitness, I’m deeply passionate about creating a service-based initiative that supports women who are struggling with eating disorders and substance abuse. This work is personal to me, and I want to provide resources, guidance, and safe spaces that help women heal, rebuild trust with their bodies, and reclaim their lives.
I also aspire to be recognized as a respected and influential figure within the fitness industry – not just for physical transformation, but for the impact I create through education, honesty, and leadership. Being featured in major publications is part of that vision, as it allows me to reach women who need this message most.
On a larger scale, I plan to host fitness events, workshops, and retreats across the country, creating in-person experiences that deepen connection and strengthen the SWEATNGLOW community. My goal is to bring women together – online and offline – so they feel supported, inspired, and reminded that they are never alone on their journey.
Ultimately, everything I build is rooted in the same mission: helping women step into their power, heal their relationship with their bodies, and become the strongest version of themselves – inside and out.
Contact Info:
- Website: https://sweatnglow.fit/
- Instagram: https://www.instagram.com/melissa.lattari/
- Youtube: https://www.youtube.com/@melissalattari
