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Hidden Gems: Meet Joseph Abitol of Gem Jewelers Co.

Today we’d like to introduce you to Joseph Abitol.

Hi Joseph, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’m Joseph. I founded Gem Jewelers Co. After spending over 25 years in our family’s jewelry business, we wanted to create something meaningful that combined our expertise with a fresh approach.

Based in Los Angeles’s Jewelry District with a showroom in Miami, we serve customers all across the USA and Canada. At Gem Jewelers Co., we specialize in natural diamond jewelry, like tennis bracelets, tennis necklaces, and engagement rings, but what makes us unique is that we’ve made luxury more accessible. By offering high-quality pieces at lower prices, we ensure more people can celebrate life’s special moments with timeless, beautiful diamonds.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t always been a smooth road. Starting Gem Jewelers Co. meant entering a competitive industry where trust and reputation are everything, and building that from the ground up took time and persistence. We faced challenges like educating customers about the value of natural diamonds, managing supply chain delays, and finding the right balance between tradition and innovation. But each obstacle taught us resilience and pushed us to grow stronger as a brand.

Today, we are especially proud of the amazing Gem Jewelers Co reviews we receive from customers, like Ginger, who shared her happiness after purchasing a tennis bracelet: “These people are the real deal. My bracelet is beautiful. I looked all over before deciding to order from Gem jewelers. So happy I did. Beautiful diamonds and you can feel the weight of the gold!!! Awesome bracelet! Love it!!!”

Thanks – so what else should our readers know about Gem Jewelers Co.?
At Gem Jewelers Co., we specialize in natural diamond jewelry, including tennis bracelets, necklaces, and engagement rings, designed to mark life’s most important milestones. What sets us apart is our dedication to exceptional craftsmanship paired with fair and accessible pricing so more people can experience the beauty and meaning of natural diamonds without the luxury markup. Every piece we create is made to be timeless, not just for today but for generations to come, and we take pride in the reviews we receive from customers who share how our jewelry became part of their love stories, celebrations, and family traditions.

If you had to, what characteristic of yours would you give the most credit to?
I believe the most important quality behind our success is trust. In the jewelry industry, people are not just buying a product, they are investing in something deeply personal that represents love, milestones, and memories. By focusing on honesty, quality, and genuine care for our customers, we have built relationships that go beyond a single purchase. That trust, along with consistency in craftsmanship and service, is what keeps our brand growing.

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Joseph Abitol

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