Today we’d like to introduce you to Irena Steele.
Hi Irena, so excited to have you with us today. What can you tell us about your story?
I was born and raised in the former USSR, where I completed medical school before moving to Israel. In Israel I continued my medical education, which opened the door to new opportunities. Eventually, I moved to the United States and began working as a scientist, spending many years developing drugs for cancer and other diseases. I have published a multiple peer reviewed publications, and patented two inventions.
While my career in science was rewarding, I had always been fascinated by technology. Over time, I became particularly interested in lasers—their capabilities, how they worked, and their potential in medicine and aesthetics. This passion eventually led me to open my own medical spa business.
I started small—as a one-person operation. My vision was to create a place where people could come and receive a wide variety of treatments under one roof. I wanted it to be a family business built on exceptional service so that clients would not only come back but become long-term members of our spa community.
At the beginning, I did everything myself while my brother handled the reception, answered calls, and took care of marketing. Later, my daughter joined the business as well.
We began in the smallest of spaces—a tiny steam room that I converted into a treatment area. As demand grew, we moved into a two-room facility, and soon after, into a large, modern space with multiple treatment rooms and several independent providers joining us. Together, we turned the spa into a true one-stop center for beauty and wellness treatments.
Now, we are expanding even further, transforming our business into a fully functional medical aesthetics center offering a wide range of advanced laser treatments for skin rejuvenation, hair reduction, vascular conditions, and much more.
I love what I do. Helping people feel beautiful and confident brings me joy every single day. It doesn’t feel like work—I’m grateful to have found a career I truly love and excel
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any new business, our journey was far from easy. Shortly after we opened the business, COVID-19 hit. It was an incredibly difficult time—the world was shutting down, people were afraid to leave their homes, and here we were, a brand-new business trying to grow in the middle of a global crisis. The restrictions, uncertainty, and financial pressures were overwhelming at times, but we refused to give up. We adapted, stayed focused on safety, and slowly but surely kept moving forward, even when the circumstances made it seem impossible.
Another challenge was mastering the wide range of treatments we wanted to offer. Medical aesthetics is a field that evolves quickly—new technologies, new techniques, new trends appear every year. I had to stay on top of everything, constantly learning, upgrading my skills, and investing in the latest technologies so that we could provide the best possible services for our clients. It was a continuous learning curve, but it helped us stay ahead and build a reputation for quality and innovation.
On top of that, there was the marketing side of the business. In the beginning, our budget was extremely limited, so hiring a professional team to build our website or run campaigns wasn’t an option. We had to figure it out ourselves—creating the website, learning about social media, digital marketing, and online advertising. It was time-consuming and challenging, but it taught us valuable skills and gave us full control over our brand’s voice and image.
Despite all these obstacles, we persevered. Every challenge pushed us to grow stronger, to work smarter, and to appreciate every milestone we achieved along the way. Looking back, these struggles made our success even more meaningful.
As you know, we’re big fans of Lasers Medical Aesthetic Center. For our readers who might not be as familiar what can you tell them about the brand?
Lasers Medical Spa & Aesthetic Center (www.lasersmedaesthetics.com) is a full-service, non-surgical wellness and beauty clinic located in Boca Raton. We specialize in advanced laser therapies, personalized skin care, and a wide spectrum of aesthetic treatments — all under one roof. Our mission is to simplify beauty and wellness for our clients: offering modern, scientifically grounded treatments in a comfortable, professional environment.
We are known for offering a broad and integrative array of services — from tattoo removal, laser hair removal, IPL, CO₂ and fractional resurfacing, PRP, microneedling, vascular treatments, non-surgical lifting, and more. Because we are medically oriented, we emphasize safety, efficacy, and results. Our approach is to combine technology with clinical understanding to deliver predictable, visible improvements while minimizing risks.
What Sets Us Apart
1. Depth of Expertise & Medical Foundation
Unlike many spas that lean more toward cosmetic “pampering,” we have a strong medical and technological backbone. Our focus is not just on appearance, but on skin health, safety, and long-term outcomes. Because of our clinical orientation, we can better assess patients’ needs, predict results, and manage adverse reactions when necessary.
2. Comprehensive, One-Stop Experience
One of our core differentiators is offering “everything in one place.” Clients don’t need to hop between multiple businesses for laser, skin, vascular, hair restoration, etc. We build treatment plans that integrate modalities, so each client has a tailored roadmap without fragmentation.
3. Continuous Learning & Innovation
Because the aesthetics and laser world evolves so rapidly, we prioritize staying up to date. We continually explore newer laser platforms, study emerging protocols, and adopt new treatments responsibly. This keeps us on the leading edge and also ensures clients receive state-of-the-art options.
4. Personal, Family-Driven Service
From day one, we structured this as a family business — emphasizing service, consistency, and trust. The founder is directly involved with treatments; the reception, marketing, and client relationships remain close-knit. That personal touch, combined with growing scale, gives us agility and client loyalty.
What Makes Us Proud (as a Brand)
• We have built, from near nothing, a credible medical-aesthetic brand rooted in science, technology, and integrity.
• We have been able to scale from a single converted steam room into a multi-room facility with multiple providers, while keeping quality and consistency high.
• Our brand stands for trusted results — clients come back, refer others, and stay with us through evolving care needs.
• We are evolving even further, transitioning into a fully functional medical aesthetics center, not just a spa, where a broader spectrum of laser-based corrective, restorative, and rejuvenating treatments will be available.
What You Should Know About Our Offerings & Brand Promise
• Every client is unique; our treatment plans are tailored to skin type, goals, medical history, and tolerances.
• We strive to be the trusted place for all needs related to beauty and skin — whether a client’s goal is reducing pigmentation, restoring hair, treating vascular lesions, lifting, resurfacing, or general skin health.
• Safety and professionalism are non-negotiable. Our equipment is maintained, protocols are evidence-based, and we monitor results and side effects with vigilance.
• We are committed to making advanced treatments accessible. Because we built much of the business from the ground up, we understand the pressures on clients’ budgets — and we balance quality with cost-efficiency.
• Finally, we want the world to know: we are passionate about making people feel beautiful, confident, and cared for.
If you had to, what characteristic of yours would you give the most credit to?
The quality that has been most important to our success is our ability to adapt while maintaining a commitment to excellence. From learning new technologies and mastering diverse treatments to navigating challenges like COVID-19 and building our marketing from scratch, we’ve always been willing to learn, grow, and improve. We embrace change rather than fear it, and we pair that flexibility with a relentless focus on safety, quality, and exceptional client care. We believe advanced aesthetic treatments should be accessible, so we keep our pricing very reasonable without ever compromising on quality or safety. Our goal is to make cutting-edge treatments affordable while maintaining the highest standards of care and results.
That combination — adaptability, affordability and high standards — is what allows us to keep moving forward, expanding, and delivering results our clients can trust.
Contact Info:
- Website: https://lasersmedaesthetics.com/
- Instagram: https://www.instagram.com/lasersmedaesthetics/
- Facebook: https://www.facebook.com/lasersmedspa/
- Youtube: https://www.youtube.com/@lasersmedaesthetics
