Today we’d like to introduce you to Francesca Dalboni.
Hi Francesca, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
We are a family-run online retailer specializing in organic groceries, natural products, and home medical devices, based in South Florida. Our goal is to make high-quality food, personal care items, wellness essentials, and reliable home medical equipment accessible to households nationwide—delivered directly to your doorstep at a fair and competitive price. We focus on offering best-in-class natural and eco-friendly products without the premium markups often seen in the market.
Our story is deeply tied to our personal background. We grew up in Emilia-Romagna, widely considered the food capital of Italy, where food quality and ingredient integrity are part of everyday life. That upbringing made us extremely attentive to what we bring into our home—what we eat, what we use, and how we support our family’s well-being. After moving to the United States, we often struggled to find the quality we were accustomed to in local supermarkets and the few natural stores available. That gap inspired us to build Cozy Farm: a reliable, convenient, and health-focused online store you can access from home.
With Cozy Farm, customers can skip weekly trips to wholesale clubs or specialty stores. You can shop from your home, receive your order in 3–5 days, and dedicate that saved time to your family, your work, or your personal life.
Organic Foods, Natural Products, and Trusted Medical Devices
Our offer reflects both our heritage and our commitment to health. We provide a curated selection of organic, non-GMO, sugar-free, Keto, Paleo, Vegan, and Vegetarian products, as well as specialty fitness foods and snacks. We also supply a growing range of dependable home medical devices—including blood pressure monitors, pulse oximeters, glucose testing supplies, thermometers, orthopedic supports, and wellness accessories—because convenience and quality in personal health management matter.
We take pride in offering products our customers can trust. We’ve even created a dedicated selection of Italian foods that reflect the flavors and standards we grew up with. Across our catalog, customers can also choose to buy in bulk and save, making Cozy Farm a complete, convenient resource for everyday needs.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It was a steep learning curve. As a small business operating on a national scale, we faced the dual challenge of building a reliable supply and distribution network while simultaneously developing a fully functional digital infrastructure. Coordinating logistics across multiple regions, ensuring consistent product availability, and adapting to the fast-moving demands of e-commerce required constant problem-solving and rapid adaptation. Balancing these operational demands with the technical complexities of running an online platform made the process particularly challenging, but also profoundly instructive.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
All customer and supplier relationships are personally managed by us, the owners. This is quite unusual in the e-commerce world, where these responsibilities are often outsourced to overseas virtual assistants. In many ways, Cozy Farm is one of the first true “online mom-and-pop shops”—a digital store run with the same direct care, accountability, and personal attention you’d expect from a small neighborhood business.
We take great pride in the exceptional quality of our products and in the wide range of food categories, health items, and trusted brands we offer. Every product we carry comes exclusively from U.S.-based brands and suppliers. Many of the items in our catalog are difficult to find in major supermarkets, especially for customers with specific dietary needs or wellness priorities.
If you follow a particular diet, manage food sensitivities, or simply don’t have access to a high-end natural grocery store in your area, we’re here to fill that gap. Our goal is to make these specialty, hard-to-find products available to anyone—no matter where they live.
What matters most to you? Why?
Business integrity and transparency are the foundation of everything we do. We believe that customers deserve clarity, honesty, and accountability from the businesses they trust with their homes, their diets, and their well-being. That’s why we are proud to hold an A+ accreditation from the Better Business Bureau, a recognition that reflects not only our reliability as a company but also our long-standing commitment to doing things the right way. When you shop with us, you know exactly who you are dealing with, where your products come from, and what values guide our decisions.
Quality is equally important to us. Every item in our catalog must meet a five-star standard—we do not settle for “good enough.” We handpick what we sell, we evaluate brands carefully, and we reject any product that doesn’t meet our expectations. Our customers rely on us to bring safe, clean, high-quality food, wellness essentials, and home medical solutions into their homes, and we treat that responsibility with the seriousness it deserves.
But what truly sets us apart is our customer-first approach. Even though we operate online, we work hard to create the same warmth and personal relationship you would expect from a neighborhood mom-and-pop store. When customers reach out, they are speaking directly to us—the owners—not to outsourced agents or automated systems. We listen, we remember, and we care. Whether a customer is navigating dietary restrictions, looking for a specific product they can’t find locally, or simply needs guidance, we take the time to help them personally.
Our goal is to bring a “cozy” experience into the digital world—to make every customer feel known, supported, and valued. We want people to feel that they are not just placing an order, but becoming part of a community built on trust, authenticity, and respect. At Cozy Farm, our customers are not transactions; they are relationships. And we do everything we can to honor those relationships, one order at a time.
Contact Info:
- Website: https://mycozyfarm.com
- Instagram: https://instagram.com/mycozyfarm
- LinkedIn: https://www.linkedin.com/company/cozy-farm-llc
Image Credits
Credits Cozy Farm
