Today we’d like to introduce you to Ema.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My name is Ema Bejenaru, and when people see what I do today, many assume I was always an entrepreneur or that I always had clarity about my purpose. But the truth is very different.
I was born in Romania, and around 25 years ago I moved to Spain with almost nothing. I started cleaning houses, cleaning stairways, taking care of children, and doing whatever I could to survive.
But the hardest part was not the financial situation.
The hardest part was everything I carried inside me.
I came with a very heavy emotional backpack filled with trauma, painful experiences, fear, insecurity, and emotional wounds from my youth. For a long time, I believed that moving far away would change my life. But when I arrived in Spain, I realized something very powerful:
You can run away from a place, but you cannot run away from yourself.
Everything you do not heal travels with you.
That realization completely changed my life.
I began going through coaching, therapy, and healing processes. Little by little, I felt as if I was removing stone after stone from that emotional backpack I had been carrying for years. And the more I healed, the lighter I felt. Happier. Stronger. Freer.
And then I understood something:
I could not keep this transformation only for myself.
Before leaving Romania, I had made a promise to God. At that time, it seemed almost impossible for me to leave the country because of many difficult circumstances. And I remember praying:
“God, if You help me leave Romania and build a life in Spain, I will dedicate my life to helping women.”
At that moment, I did not understand how that promise would unfold. Today, I realize my entire journey was preparing me for that mission.
At first, I worked in a restaurant. Honestly, I was terrible at it. Trays kept falling from my hands, everything slipped, and no matter how hard I tried, I knew that was not where I belonged.
One day, two businessmen who used to eat there every afternoon noticed something in me. Not talent for carrying trays — but commitment, attitude, and determination. They spoke with my manager and offered me an opportunity to work with them.
That opportunity changed everything.
I started working as a receptionist in the organization of one of the biggest beauty trade fairs in Spain. And it was there that I discovered something that deeply impacted me:
Behind the beauty industry, there were so many broken women.
Women with low self-esteem.
Women exhausted emotionally.
Women with incredible potential but disconnected from themselves.
I connected deeply with that world.
I fell in love with the beauty industry and started training intensely in lashes, brows, nails, and aesthetics. Then, around 2010–2011, I opened my first beauty salon.
I built it with passion, discipline, and endless working hours. But there was one major problem:
I knew how to work hard.
I did not know how to be an entrepreneur.
And I believe many women experience exactly the same thing today.
A few years after opening my business, my life broke apart again.
My marriage collapsed.
My mother was diagnosed with terminal lung cancer.
I had a small child and another son entering adolescence.
I had to close my salon to care for my mother, raise my children, and survive as a woman carrying enormous emotional pressure.
A few months later, my mother passed away.
That was one of the most painful moments of my life.
Some time later, my husband returned, and we decided to rebuild our relationship. Around 2014–2015, I reopened my business, and from that point on, I never closed it again.
From the outside, my life looked successful.
I became an international trainer.
An international judge.
A speaker.
I traveled.
I taught.
I was building recognition in the beauty industry.
But internally, my reality was very different.
I was working 10, 12, sometimes 14 hours a day.
I barely saw my children grow up.
My marriage was weakening.
I was exhausted emotionally and physically.
And the most confusing part was this:
I was making money, but I had no freedom.
For years I believed:
“When I become an international trainer, everything will change.”
It did not.
Then I thought:
“When I become an international judge…”
Still no freedom.
Then conferences, recognition, visibility… and again, nothing changed internally.
And that is when I understood a life-changing truth:
Success titles do not build a healthy business.
In January 2020, my accountant told me that my company had generated more than 500,000 euros in revenue. I remember feeling proud and thinking:
“I finally made it.”
But only a few months later, when COVID hit, I realized I did not even have enough financial structure to sustain my team.
That moment shattered me emotionally.
Because for the first time, I understood something fundamental:
Revenue does not mean financial intelligence.
Working hard does not mean building a real business.
That was the beginning of my true transformation as an entrepreneur.
Years earlier, around 2016, I had the opportunity to meet Robert Kiyosaki personally at an exclusive event in Barcelona. He spoke about the Cashflow Quadrant and the difference between being self-employed and becoming a true business owner.
And in 2020, I realized something painful:
I had heard the lesson… but I had never truly applied it.
At the same time, throughout all those years, I had also invested deeply in my personal development. I trained in coaching, therapy, leadership, business strategy, sales, marketing, finances, trauma healing, and specialization in childhood sexual abuse recovery.
I learned from mentors such as Tony Robbins, Robert Kiyosaki, Margarita Pasos, Coral Mujáis, Rubén Turienzo, Judith Catalá, Cris Urzúa, and many others.
And something became very clear to me:
Every single mentor repeated the same principle:
Your business cannot grow beyond your identity.
I realized that the real problem for many entrepreneurs is not strategy.
It is emotional patterns.
Fear.
Scarcity mindset.
Low self-worth.
Guilt.
Negative beliefs about money, success, visibility, and deserving more.
Because you can learn marketing and sales, but if deep inside you still feel broken, you will unconsciously sabotage your own growth.
And that was exactly what had happened to me for years.
That is why today one of the foundations of my work is emotional healing combined with entrepreneurial mindset.
Because I discovered that when a woman heals internally, her business transforms externally.
Around 2021, I started being invited to speak internationally — no longer about beauty techniques, but about business mindset, emotional transformation, money, leadership, and entrepreneurship.
I began giving conferences in countries such as Colombia, Brasil, México, and cities such as Miami and Dubái, as well as across Europe.
Then, in 2023, I created my first major business program:
“Negocio de Éxito” — “Successful Business.”
A program built around what I consider the seven pillars of sustainable entrepreneurship:
mindset, emotional intelligence, sales, strategy, finances, leadership, and business vision.
Then came one of the biggest decisions of my life.
In 2025, I closed my beauty salon, my academy, and all my beauty product lines to dedicate myself fully to my true mission:
helping women transform their lives and businesses.
That same vision led me to expand internationally even further.
I opened a business structure in Dubái called ENEB — Escuela de Negocios Ema Bejenaru — with the vision of creating a global ecosystem for women entrepreneurs.
And from that vision, one of the most meaningful projects of my life was born:
Metamorfosis.
In January 2026, we celebrated the fourth edition of Metamorfosis, an immersive event designed specifically for women entrepreneurs.
But Metamorfosis is not just a business event.
It is a transformational experience.
Day one focuses on healing, mindset, and emotional reconstruction. Because I truly believe that a woman who is emotionally broken will struggle to sustain a healthy business.
Day two is focused on the business skills that generate real results:
sales, leadership, finances, systems, growth, and strategy.
And day three focuses on something almost nobody talks about:
the family of the entrepreneur.
How to build success without destroying your home.
How to create wealth without losing your peace.
How to build a business while protecting your marriage, your children, and your values.
Because for many years, I personally lived the opposite:
constant work, exhaustion, financial pressure, and emotional disconnection.
Today, my mission is much bigger than teaching business strategies.
My mission is to help women heal emotionally, build successful businesses, recover their time, create financial freedom, and restore their families.
I believe success should not cost us our peace, our identity, or the people we love most.
And although I do not preach religion, I openly speak about God because He has been the center of my transformation.
I often say:
“God is the CEO of my life.”
Today I understand that every painful chapter I lived through was not destroying me — it was preparing me for my purpose.
And that purpose is clear:
To help women become successful entrepreneurs without losing themselves in the process.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely not. It has been anything but a smooth road.
Honestly, my journey has been built through many painful seasons, difficult decisions, emotional healing, and constant reinvention.
One of the biggest struggles was that for many years, I confused hard work with true success. I believed that if I worked harder, sacrificed more hours, and gave everything of myself, eventually I would feel free and fulfilled.
But instead, I became exhausted.
I was building businesses, generating revenue, becoming recognized internationally in the beauty industry, traveling, teaching, speaking… and at the same time, internally I was struggling with emotional wounds, burnout, financial pressure, and the feeling that no matter how much I achieved, it was never enough.
There were moments where my business looked successful from the outside, but behind the scenes I was overwhelmed, overworked, and disconnected from my own life.
I also went through very difficult personal situations — divorce, becoming emotionally overwhelmed as a mother, losing my mother to terminal cancer, financial stress, debt, and moments where I truly questioned myself and my future.
One of the hardest moments was in 2020.
After years of nonstop work, my accountant told me my company had generated over half a million euros in revenue. I thought that meant I had finally “made it.”
But when COVID happened only a few months later, I realized I did not even have enough financial structure to sustain my team properly.
That moment completely broke my perception of business.
I realized I had built everything through passion and survival mode, but not through true business education, systems, leadership, or financial intelligence.
Another challenge was internal:
healing my own mindset.
I had to confront fears, limiting beliefs, scarcity thinking, emotional patterns, and many painful experiences from my past that were unconsciously affecting my business decisions.
And I think that is something many entrepreneurs never talk about openly enough.
Your business reflects who you are internally.
So one of my greatest struggles was not only building a business — it was rebuilding myself.
But at the same time, every struggle shaped the woman I am today.
Those experiences gave me empathy, resilience, wisdom, faith, and a much deeper understanding of what women entrepreneurs truly go through behind closed doors.
Today, I do not teach success from theory.
I teach from lived experience.
And I believe that is why so many women connect deeply with my story and my work.
We’ve been impressed with ENEB Business Events Organizing and Managing , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
My company was created with one clear mission:
to help women entrepreneurs heal, grow, and build successful businesses without losing themselves in the process.
What makes our work different is that we do not only focus on business strategy. We work with the woman as a whole person.
We believe that before building a successful business, a woman must first rebuild herself internally. That is why the first thing we work on is mindset and emotional healing — what I often call “the soul of the entrepreneur.”
Because in my experience, and after working with hundreds of women, I have realized that many business problems are not only business problems. They are emotional patterns:
fear, scarcity mindset, insecurity, lack of self-worth, guilt, emotional wounds, and limiting beliefs.
Once we begin transforming that internal foundation, we then work on what I call the seven pillars of business.
These pillars include:
– Business intelligence: teaching women how to structure and organize a real company — systems, roles, protocols, leadership structures, hiring, firing, operations, and long-term vision.
– Financial intelligence: understanding numbers, profit, investments, cash flow, and how to create assets so money can eventually work for them instead of them constantly working for money.
– Leadership and self-leadership: helping women become magnetic, grounded, emotionally strong leaders who inspire their teams and create healthy company cultures.
– High-impact team leadership: learning how to manage, lead, and expand teams effectively.
– Strategic intelligence: teaching women how to think strategically, something most entrepreneurs are never truly taught.
– Commercial intelligence: sales, communication, neuro-sales, and how to sell from service and authenticity rather than pressure.
– Emotional intelligence: using high-impact emotional transformation techniques so women can create faster and deeper changes in both their personal lives and businesses.
What truly sets us apart is that we work in a 360-degree way.
We do not only help women become successful entrepreneurs.
We help them become healthier women, stronger leaders, more fulfilled mothers and wives, and more aligned human beings.
I believe one of the biggest problems today is that many successful women lose themselves while building success. They lose their peace, their femininity, their family connection, or even their identity.
Our mission is different.
We help women create financial freedom and time freedom so they can actually enjoy their lives, be present with their families, and build businesses that support their purpose instead of destroying their peace.
We also integrate Christian principles and values into our programs in a very natural and practical way. We do not approach business only from strategy, but also from integrity, purpose, generosity, identity, and faith.
One of the things I am most proud of brand-wise is the transformation we have created.
I originally came from the beauty industry, and today we work with women entrepreneurs from many different industries and countries around the world.
But what truly moves me are not only the business results.
It is seeing restored lives and restored families.
I have received messages from husbands thanking me because their wives became happier, more confident, more emotionally healthy, and more present at home.
I have received messages from children saying:
“Tell Ema I love the mother I have now. Now I finally have time with my mom.”
For me, that is success.
Because I believe God gave me a vision that goes far beyond business:
to help restore families through the transformation of women entrepreneurs.
What I want people to know about my brand is that transformation is truly possible.
I came from deep pain, poverty, trauma, abuse, and many situations that statistically should have limited my future completely.
But through faith, healing, personal growth, and business education, I rebuilt my life.
And today I want women to know that they can rebuild theirs too.
Our main program is called “Negocio de Éxito” (“Successful Business”), where we work deeply on these seven pillars through live weekly sessions, recorded trainings, mentorship, emotional transformation, and practical business implementation.
We also offer private mentorships for more advanced entrepreneurs who want personalized acceleration and higher-level business growth.
But beyond programs and strategies, what people usually remember most about me is the way I teach:
very close, very human, very real.
I do not teach only from books or theory.
I teach from lived experience.
After more than 16 years as an entrepreneur, more than 14 years working in therapy, coaching, and mentoring, and my own personal journey as a woman, mother, Christian, and business owner, I understand deeply what women are really carrying behind the scenes.
And that is why my mission is not only to build successful businesses.
It is to help women build successful lives.
We’d love to hear about any fond memories you have from when you were growing up?
My favorite childhood memory was when my father came home after being away for two or three weeks working as a truck driver.
I am the oldest of four sisters, and whenever he returned home, he would gather all of us together on the sofa, take his guitar, and sing worship songs about God and about God’s love for us.
Those moments were incredibly special to me.
Through those songs, that time together, and the way he spoke about God’s love, I felt deeply loved, safe, and emotionally connected.
Even today, when I think about my childhood, those are the moments that remain in my heart the most.
Contact Info:
- Website: https://Www.emabejenaru.com
- Instagram: emabejenaru
- Other: 0034655374626
